OVERALL
ALTERNATIVES
SPECS
VS AVERAGE
REVIEWS
Scored using CRM Software Methodology v3.0
CRM Software Methodology v3.0
Mathematical & Unbiased Scoring
Products in this category are scored under Frontum CRM Software Methodology v3.0: the technical score from the specifications is the base, and independent expert and video reviews (up to ±0.5 points), owner opinions (up to ±0.3) and best-of lists (up to +0.3) move it up or down.
Explore CRM Software Methodology v3.0

Pipedrive review: 54 specs compared

Starting price:14 USD/user/moFree plan:noAI assistant:yesBuilt-in quotes and invoicing:yesWorkflow automation:yes

Pipedrive Review: Compare 54 technical specifications, 28 expert and video reviews and 28 best-of lists to see how this product ranks in the CRM Software category and whether it is worth buying.

Pipedrive
9.1/10

Overall score

Score
9.1/ 10
✕
What it is
Our main score for this model, 1–10. It combines specs, expert reviews and best-of lists.
How we count it
Parts: Technical score 40%, Reviews score 30%, List score 30%
Marks: Each part gets a mark out of 10. For reviews, lists and owners, a typical model in this category gets about 8 and the best one gets 10.
No data yet: A part with no data shows "?". It counts as the mark of a weaker model in this category (4 in 5 models with data score higher). This way, models with reviews, lists and owners usually come out ahead.
Score distribution
▼
<55-66-77-88-99-10
★ Better than 99% of models
Score components

40%

9.0

Technical score

30%

8.6

Reviews score

30%

9.6

List score

★Better than 99% of CRM software
9.0

Technical score

Technical score
9.0/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
★ Better than 93% of models
Score components

25%

8.4

Product & Pricing

25%

8.7

Core CRM

20%

9.0

Sales & Automation

15%

10

Integrations & Access

15%

9.6

Security & Deployment

★Better than 93%
8.6

Reviews score

Reviews score
8.6/ 10
✕
What it is
Average grade from independent test sites, magazines and video reviewers, 1–10.
How we count it
Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
Share: Reviews count 30% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
★ Better than 98% of models

80%

8.3

Average grade

20%

10

Popularity

Grades by review (28)
16 reviews + 12 videos, average 8.3/10. Reviews count 30% of the overall score.
User ratings collected online are not part of this score.
★Better than 98%
9.6

List score

List score
9.6/ 10
✕
What it is
How often independent test sites, magazines and video reviewers put this model in their best-of lists for this category.
How we count it
Points: The model in the most lists of this category gets 10; the others get 8 to 10 in proportion. In no list yet: 7.5. Lists count 30% of the overall score.
Enough data: Every list counts, even a single one. With fewer than 5 best-of lists in the category, this part is left out.
Lists with this model (28)
List score: in 28 of 44 lists (64%)
★Better than 99%
Pricing & Access

*Lowest paid plan per month, as listed on the vendor's website.

Best rankings
Available: ranking among products currently available (including other versions of this product).All: ranking among all products in the database.

What reviewers say about Pipedrive

Based on 8 · 13

Reviewers agree it's easy to use with a great visual pipeline, but marketing tools are weak and pricing feels steep.
Praised
Mixed views
Criticised
Pick a topic to see who said what
Loading category ranking...

Technical Specifications of CRM platform Pipedrive

Technical score
Technical score
9.0/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
★ Better than 93% of models
Score components:

25%

8.4

Product & Pricing

25%

8.7

Core CRM

20%

9.0

Sales & Automation

15%

10

Integrations & Access

15%

9.6

Security & Deployment

9.0
Reviews score
8.6
List score
9.6
Starting price
14 USD/user/mo
Market range: <0 USD/user/mo – >100 USD/user/mo
This CRM platform has a starting price of 14 USD/user/mo, which is lower than that of 93.5% of CRM platforms and equal to that of 0.7% of CRM platforms.
Billing period
Monthly, Annual
Free plan
no
This CRM platform does not offer a permanent free plan.
Free trial
yes
This CRM platform offers a time-limited free trial.
14 days.
Minimum seats
1 seat
Market range: <1 seat – >6 seats
This CRM platform has a minimum purchase requirement of 1 seat, which is lower than that of 1.9% of CRM platforms and equal to that of 98.1% of CRM platforms.
Show more
What reviewers say
Account and company management
yes
This CRM platform supports account and company management. 0.2% of CRM platforms support account and company management.
Contact management
yes
This CRM platform supports contact management. 0% of CRM platforms support contact management.
Lead management
yes
This CRM platform supports lead management. 0.2% of CRM platforms support lead management.
Features visual lead pipelines, web visitor tracking, and customizable web forms.
Deal and pipeline management
yes
This CRM platform supports deal and pipeline management. 0.2% of CRM platforms support deal and pipeline management.
Custom fields
yes
This CRM platform supports custom fields. 0% of CRM platforms support custom fields.
Up to 1,0 fields per object depending on plan.
Show more
What reviewers say
AI assistant
yes
This CRM platform offers an AI assistant. 78.1% of CRM platforms offer this feature.
Pipedrive AI provides automated email drafting, summaries, and recommendations.
Workflow automation
yes
This CRM platform supports workflow automation. 0.5% of CRM platforms offer this feature.
Lead scoring
no
This CRM platform does not support lead scoring. 19.8% of CRM platforms offer this feature.
Deal Scoring (custom rule-based criteria for deals, relies on integrations for lead scoring).
Email sync and tracking
yes
This CRM platform supports email sync and tracking. 0.5% of CRM platforms offer these features.
Sales forecasting
yes
This CRM platform supports sales forecasting. 85.2% of CRM platforms offer this feature.
Show more
What reviewers say
Marketplace integrations
yes
This CRM platform offers marketplace integrations. 1.9% of CRM platforms offer marketplace integrations.
API access
yes
This CRM platform offers API access. 0.2% of CRM platforms offer API access.
Included on all plans.
Webhooks
yes
This CRM platform supports webhooks. 1.4% of CRM platforms support webhooks.
Mobile apps
yes
This CRM platform offers mobile apps. 2.4% of CRM platforms offer mobile apps.
Official mobile app (Pipedrive) available on iOS and Android.
Data import and export
yes
This CRM platform supports data import and export. 0% of CRM platforms support data import and export.
Show more
What reviewers say
Single sign-on (SSO)
yes
This CRM platform supports single sign-on. 76.9% of CRM platforms support single sign-on.
Advanced, Professional, and Enterprise plans.
Security certifications
SOC 2 Type II, ISO 27001, ISO 27701
Role-based permissions
yes
This CRM platform supports role-based permissions. 0.7% of CRM platforms support role-based permissions.
Audit logs
yes
This CRM platform provides audit logs. 2.6% of CRM platforms provide audit logs.
Ultimate plan.
Supported operating systems
Windows, macOS, Linux, iOS, Android
Show more

Pipedrive vs the average CRM platform

246810TotalProduct & PricingCore CRMSales & AutomationIntegrations & AccessSecurity & Deployment
  • 25 USD/user/mo $/user/mo lower starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    Pipedrive
    the average CRM platform
    Pipedrive has a lower starting price than the average CRM platform (14 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    14 USD/user/mo vs 39 USD/user/mo
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
    Advanced, Professional, and Enterprise plans.
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    Pipedrive AI provides automated email drafting, summaries, and recommendations.
  • Wider interface language choice
    This CRM platform offers a wider choice of interface languages than the average CRM platform (15+ languages vs English only).
    15+ languages vs English only
  • Supports sales forecasting
    This CRM platform supports sales forecasting, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
  • Supports omnichannel messaging
    This CRM platform supports omnichannel messaging, while the average CRM platform does not. 14.8% of CRM platforms support omnichannel messaging.
    Messaging inbox supports two-way WhatsApp and Messenger conversations.
  • Supports sales sequences
    This CRM platform supports sales sequences, while the average CRM platform does not. 22.7% of CRM platforms offer this feature.
    Supported natively via Pipedrive Campaigns/Sequences feature.
  • Offers startup programme or discount
    This CRM platform offers a startup programme or discount, while the average CRM platform does not. 4.8% of CRM platforms offer a startup programme or discount.
    Official startup discount or credits program: yes
  • 17.1% higher list score
    List score
    9.6/ 10
    ✕
    What it is
    How often independent test sites, magazines and video reviewers put this model in their best-of lists for this category.
    How we count it
    Points: The model in the most lists of this category gets 10; the others get 8 to 10 in proportion. In no list yet: 7.5. Lists count 30% of the overall score.
    Enough data: Every list counts, even a single one. With fewer than 5 best-of lists in the category, this part is left out.
    Lists with this model (28)
    List score: in 28 of 44 lists (64%)
    9.6 vs 8.2
  • 8.9% higher review score
    Reviews score
    8.6/ 10
    ✕
    What it is
    Average grade from independent test sites, magazines and video reviewers, 1–10.
    How we count it
    Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
    Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
    Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
    Share: Reviews count 30% of the overall score.
    Score distribution
    ▼
    <55-66-77-88-99-10
    ★ Better than 98% of models

    80%

    8.3

    Average grade

    20%

    10

    Popularity

    Grades by review (28)
    16 reviews + 12 videos, average 8.3/10. Reviews count 30% of the overall score.
    User ratings collected online are not part of this score.
    8.6 vs 7.9
  • 10.7% better value for money
    Pipedrive offers better value for money than the average CRM platform (9.23 vs 8.3).
    9.23 vs 8.34
  • 25 USD/user/mo $/user/mo lower starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    Pipedrive
    the average CRM platform
    Pipedrive has a lower starting price than the average CRM platform (14 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    14 USD/user/mo vs 39 USD/user/mo
  • Offers startup programme or discount
    This CRM platform offers a startup programme or discount, while the average CRM platform does not. 4.8% of CRM platforms offer a startup programme or discount.
    Official startup discount or credits program: yes
  • Supports project management
    This CRM platform supports project management, while the average CRM platform does not. 25.6% of CRM platforms support project management.
    Projects by Pipedrive provides native post-sale project and task tracking.
  • Offers real estate features or templates
    This CRM platform offers real estate features or templates, while the average CRM platform does not. 11.3% of CRM platforms offer this support.
    Dedicated real estate templates or property management features: yes
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    Pipedrive AI provides automated email drafting, summaries, and recommendations.
  • Supports sales forecasting
    This CRM platform supports sales forecasting, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
  • Supports sales sequences
    This CRM platform supports sales sequences, while the average CRM platform does not. 22.7% of CRM platforms offer this feature.
    Supported natively via Pipedrive Campaigns/Sequences feature.
  • Supports marketing automation
    This CRM platform supports marketing automation, while the average CRM platform does not. 28.9% of CRM platforms support marketing automation.
    Available via Campaigns add-on.
  • Calling and dialler tools
    This CRM platform offers calling and dialler tools, while the average CRM platform does not. 31.1% of CRM platforms offer calling and dialler tools.
    Provides basic click-to-call, but no native power/sales dialer.
  • Built-in e-signature
    This CRM platform has built-in e-signature, while the average CRM platform does not. 22.5% of CRM platforms offer built-in e-signature.
    Smart Docs includes built-in electronic signature requests.
  • Wider interface language choice
    This CRM platform offers a wider choice of interface languages than the average CRM platform (15+ languages vs English only).
    15+ languages vs English only
  • Supports omnichannel messaging
    This CRM platform supports omnichannel messaging, while the average CRM platform does not. 14.8% of CRM platforms support omnichannel messaging.
    Messaging inbox supports two-way WhatsApp and Messenger conversations.
  • Higher mobile app rating category
    This CRM platform ranks higher than the average CRM platform for mobile app store rating (4.5–5 vs 4–4.4).
    4.5–5.0 vs 4.0–4.4
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
    Advanced, Professional, and Enterprise plans.
  • Offers European data residency
    This CRM platform offers European data residency, while the average CRM platform does not. 21.6% of CRM platforms offer European data residency.
  • Supports offline use with local storage
    This CRM platform supports offline use with local data storage, while the average CRM platform does not. 7.4% of CRM platforms support this.
    Via mobile app offline mode.
  • Less included file storage
    This CRM platform includes less file storage than the average CRM platform (5 GB vs 10 GB).
    5 GB vs 10 GB
  • Less included file storage
    This CRM platform includes less file storage than the average CRM platform (5 GB vs 10 GB).
    5 GB vs 10 GB

Video reviews

Hands-on testing and real-world video evaluations

9.0
Speak About Digital
≈ estimated
03/08/2026
Hands-on review · app, insights and pricing
Verdict
Pipedrive fits high-touch sales teams best, though it does not suit B2C or solo users.
9.0
EmailTooltester
≈ estimated
18/05/2026
Hands-on review · features, pricing and integrations
Verdict
Pipedrive is a clear pick for small to medium sales teams, though marketing features and add-on costs fall short.
9.0
George Vlasyev
≈ estimated
29/01/2026
Full review · pipeline, AI assistant and pricing
Verdict
Pipedrive suits small and midsize sales teams that want visual deal management, but is less suited to large organizations.
8.0
SoftwareFinds
≈ estimated
11/09/2025
Hands-on review · leads, pipeline, automations and plan limits
Verdict
Pipedrive suits small businesses that work mainly through email, but custom setups hit its limits.
8.0
Tilley Live
≈ estimated
13/07/2025
Full review · interface, mobile, reports, support and pricing
Verdict
Pipedrive is excellent for activity-based sales teams, but it is rigid beyond its sales-pipeline scope.
8.0
Speak About Digital
≈ estimated
12/05/2025
Review overview · features, pricing and alternatives
Verdict
Pipedrive is a solid choice for many sales teams, though advanced features sit in pricier plans.
9.0
Vin Matano
≈ estimated
01/04/2024
Hands-on review · leads, emails, activities and deals
Verdict
Pipedrive covers core sales needs well, including deal management, outreach and lead organization.
7.0
Knowledge Stacks
≈ estimated
11/04/2025
Explainer · overview with pros and cons
Verdict
Pipedrive is a simple, useful CRM for small to medium businesses focused on sales, though costs can grow.
6.0
LeadLoft
≈ estimated
16/09/2024
Comparison with alternative · pipeline and reporting focus
Verdict
Pipedrive suits large teams wanting advanced reporting, but falls short for outreach and small-team needs.
Brand video
Hands-on video, no verdict
Overview video

Expert reviews

In-depth analysis and verdict from leading tech publications

9.0
geekflare.com
✓ explicit
30/01/2025
Hands-on review · Visual sales CRM
Verdict
Pipedrive is a visual sales CRM for fast-moving teams, with strong automation and AI email tools, but live chat and phone support depend on the plan.
9.0
crm.org
≈ estimated
29/10/2025
Hands-on test · Visual sales pipeline
Verdict
Pipedrive is a visual sales CRM that suits teams with short sales cycles, but it lacks post-sale tools and its reporting stays basic.
7.0
pcmag.com
✓ explicit
26/08/2026
Hands-on review · Contacts and automation
Verdict
Pipedrive is a customizable CRM with strong integrations, but its cheapest plan lacks automations and its top tiers are pricey.
8.8
fitsmallbusiness.com
✓ explicit
27/02/2025
Hands-on review · Features and support
Verdict
Pipedrive is an easy-to-learn sales CRM with strong email scheduling and Smart Docs, though advanced tools like project management need add-ons or higher plans.
8.0
techradar.com
✓ explicit
13/01/2022
Hands-on review · Visual sales pipeline
Verdict
Pipedrive is a visual sales CRM with a drag-and-drop pipeline, and its core sales tools justify the price, though it lacks marketing automation.
9.0
crmreviews.co.uk
✓ explicit
09/12/2025
Hands-on test · Sales pipeline
Verdict
Pipedrive is a clean, visual sales CRM that new reps learn in minutes, but funnels, SMS and email campaigns need extra tools.
7.0
au.pcmag.com
✓ explicit
26/08/2026
Hands-on test · Sales CRM
Verdict
Pipedrive offers guided setup and a simple automation builder, but its base plan has no automations and phone support needs a higher-tier plan.
8.8
hellocognito.fr
✓ explicit
10/06/2026
Expert review · Sales pipeline CRM
Verdict
Pipedrive is a sales CRM for B2B small businesses with 2 to 50 sellers, offering a visual pipeline and AI tools, but its built-in marketing automation is limited.
8.0
aixploria.com
≈ estimated
23/12/2025
Hands-on test · Sales pipeline
Verdict
Pipedrive is a simple, visual sales CRM that small sales teams pick up fast, but its marketing tools are thin and mass email needs an add-on.
8.6
apogea.fr
✓ explicit
13/04/2026
Expert test · Sales automation
Verdict
Pipedrive is a sales-only CRM that stops follow-ups from slipping, but its marketing is weak and it handles complex, multi-branch workflows poorly.
7.0
ingenioempresa.com
≈ estimated
24/01/2021
Free trial review · Sales CRM
Verdict
Pipedrive is a simple sales CRM that guides new teams through setup, but it has no free plan and its cheapest tier lacks key features.
8.7
saasmente.com
✓ explicit
27/08/2026
Full review · Sales CRM
Verdict
Pipedrive suits B2B sales teams who want the strongest visual pipeline and fast adoption, but its marketing automation and email tools are basic.
9.0
findbestcrm.com
✓ explicit
16/04/2026
Review · Visual sales pipeline
Verdict
Pipedrive is a visual pipeline tool that suits sales teams and small businesses, with an AI assistant and mobile apps, but its marketing automation is limited.

Third-party reviews

What we like about Pipedrive

  • Highly visual drag-and-drop Kanban pipeline making deal tracking intuitive and fast.
  • Activity-based selling philosophy that keeps sales representatives focused on next actions.
  • Reliable two-way email synchronization with automated open and click tracking.
  • AI Sales Assistant delivering personalized tips and deal progress recommendations.
  • Quick implementation with minimal onboarding time required for new sales hires.

What we don't like about Pipedrive

  • Absence of a permanent free tier for micro-teams or solopreneurs.
  • Native marketing, campaign, and customer support capabilities are relatively basic.
  • Key functional extensions like LeadBooster and Campaigns require extra monthly fees.

Verdict

Pipedrive is a cloud-based, sales-focused CRM software characterized by its visual, drag-and-drop Kanban pipeline interface and activity-based selling framework. Its primary pros include a highly intuitive user adoption experience, seamless two-way email synchronization, customizable workflow automation rules, and functional AI-powered sales assistant insights that help prioritize deals. However, its notable cons include a lack of a free tier, restrictive limitations on complex marketing or customer service features, and base subscription costs that can escalate significantly when purchasing essential functional add-ons like LeadBooster, Campaigns, or Projects.

Compare Pipedrive with other CRM platforms

1Product to compare no. 1
VS
2Product to compare no. 2
VS
3Product to compare no. 3 (optional)

Graphic comparison of Pipedrive and other CRM platforms

No results found