OVERALL
ALTERNATIVES
SPECS
VS AVERAGE
REVIEWS
Scored using CRM Software Methodology v3.0
CRM Software Methodology v3.0
Mathematical & Unbiased Scoring
Products in this category are scored under Frontum CRM Software Methodology v3.0: the technical score from the specifications is the base, and independent expert and video reviews (up to ±0.5 points), owner opinions (up to ±0.3) and best-of lists (up to +0.3) move it up or down.
Explore CRM Software Methodology v3.0

Creatio CRM review: 54 specs compared

Starting price:40 USD/user/moFree plan:noAI assistant:yesBuilt-in quotes and invoicing:yesWorkflow automation:yes

Creatio CRM Review: Compare 54 technical specifications, 14 expert and video reviews and 1 best-of list to see how this product ranks in the CRM Software category and whether it is worth buying.

Creatio CRM
8.5/10

Overall score

Score
8.5/ 10
✕
What it is
Our main score for this model, 1–10. It combines specs, expert reviews and best-of lists.
How we count it
Parts: Technical score 40%, Reviews score 30%, List score 30%
Marks: Each part gets a mark out of 10. For reviews, lists and owners, a typical model in this category gets about 8 and the best one gets 10.
No data yet: A part with no data shows "?". It counts as the mark of a weaker model in this category (4 in 5 models with data score higher). This way, models with reviews, lists and owners usually come out ahead.
Score distribution
▼
<55-66-77-88-99-10
★ Better than 94% of models
Score components

40%

9.1

Technical score

30%

8.3

Reviews score

30%

8.1

List score

★Better than 94% of CRM software
9.1

Technical score

Technical score
9.1/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
★ Better than 93% of models
Score components

25%

8.0

Product & Pricing

25%

9.3

Core CRM

20%

9.5

Sales & Automation

15%

9.2

Integrations & Access

15%

10

Security & Deployment

★Better than 93%
8.3

Reviews score

Reviews score
8.3/ 10
✕
What it is
Average grade from independent test sites, magazines and video reviewers, 1–10.
How we count it
Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
Share: Reviews count 30% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
▲ Better than 73% of models

80%

8.0

Average grade

20%

9.4

Popularity

Grades by review (14)
8 reviews + 6 videos, average 8.0/10. Reviews count 30% of the overall score.
User ratings collected online are not part of this score.
▲Better than 73%
8.1

List score

List score
8.1/ 10
✕
What it is
How often independent test sites, magazines and video reviewers put this model in their best-of lists for this category.
How we count it
Points: The model in the most lists of this category gets 10; the others get 8 to 10 in proportion. In no list yet: 7.5. Lists count 30% of the overall score.
Enough data: Every list counts, even a single one. With fewer than 5 best-of lists in the category, this part is left out.
Lists with this model (1)
List score: in 1 of 44 lists (2%)
▲Better than 73%
Pricing & Access

*Lowest paid plan per month, as listed on the vendor's website.

Best rankings
Available: ranking among products currently available (including other versions of this product).All: ranking among all products in the database.

What reviewers say about Creatio CRM

Based on 7 · 6

Reviewers like the clean dashboards, customization and automation, but setup is demanding, the learning curve steep, and it suits larger companies.
Praised
Criticised
Pick a topic to see who said what
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Technical Specifications of CRM platform Creatio CRM

Technical score
Technical score
9.1/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
★ Better than 93% of models
Score components:

25%

8.0

Product & Pricing

25%

9.3

Core CRM

20%

9.5

Sales & Automation

15%

9.2

Integrations & Access

15%

10

Security & Deployment

9.1
Reviews score
8.3
List score
8.1
Starting price
40 USD/user/mo
Market range: <0 USD/user/mo – >100 USD/user/mo
This CRM platform has a starting price of 40 USD/user/mo, which is higher than that of 54.7% of CRM platforms and equal to that of 4.7% of CRM platforms.
Growth platform license starts at $40 per user/month, apps are additional and a $10,0 annual minimum applies.
Billing period
Annual
Free plan
no
This CRM platform does not offer a permanent free plan.
Free trial
yes
This CRM platform offers a time-limited free trial.
Minimum seats
1 seat
Market range: <1 seat – >6 seats
This CRM platform has a minimum purchase requirement of 1 seat, which is lower than that of 1.9% of CRM platforms and equal to that of 98.1% of CRM platforms.
$10,0 minimum annual contract value requirement applies across licenses.
Show more
What reviewers say
Account and company management
yes
This CRM platform supports account and company management. 0.2% of CRM platforms support account and company management.
Contact management
yes
This CRM platform supports contact management. 0% of CRM platforms support contact management.
Lead management
yes
This CRM platform supports lead management. 0.2% of CRM platforms support lead management.
Deal and pipeline management
yes
This CRM platform supports deal and pipeline management. 0.2% of CRM platforms support deal and pipeline management.
Custom fields
yes
This CRM platform supports custom fields. 0% of CRM platforms support custom fields.
Supported via Section Wizard.
Show more
What reviewers say
AI assistant
yes
This CRM platform offers an AI assistant. 78.1% of CRM platforms offer this feature.
Creatio Copilot provides generative text creation, scoring, and workflow guidance.
Workflow automation
yes
This CRM platform supports workflow automation. 0.5% of CRM platforms offer this feature.
AI-native orchestration with visual no-code process designers and automated approvals.
Lead scoring
yes
This CRM platform supports lead scoring. 80.4% of CRM platforms offer this feature.
Predictive and Rule-based (Features linear rule models and AI-driven predictive scoring).
Email sync and tracking
yes
This CRM platform supports email sync and tracking. 0.5% of CRM platforms offer these features.
Provides native email synchronization tools and email engagement utilities for open and click tracking.
Sales forecasting
yes
This CRM platform supports sales forecasting. 85.2% of CRM platforms offer this feature.
Multi-dimensional sales forecasting by rep, team, and product line.
Show more
What reviewers say
Marketplace integrations
yes
This CRM platform offers marketplace integrations. 1.9% of CRM platforms offer marketplace integrations.
Creatio Marketplace.
API access
yes
This CRM platform offers API access. 0.2% of CRM platforms offer API access.
Webhooks
no
This CRM platform does not support webhooks. 98.8% of CRM platforms support webhooks.
Only supports incoming webhooks natively.
Mobile apps
yes
This CRM platform offers mobile apps. 2.4% of CRM platforms offer mobile apps.
Yes.
Data import and export
yes
This CRM platform supports data import and export. 0% of CRM platforms support data import and export.
Show more
What reviewers say
Single sign-on (SSO)
yes
This CRM platform supports single sign-on. 76.9% of CRM platforms support single sign-on.
Security certifications
SOC 2 Type II, ISO 27001, Cyber Essentials, Cyber Essentials Plus
Role-based permissions
yes
This CRM platform supports role-based permissions. 0.7% of CRM platforms support role-based permissions.
Audit logs
yes
This CRM platform provides audit logs. 2.6% of CRM platforms provide audit logs.
Built-in Change Log tracks object data and system modification history.
Supported operating systems
Windows, macOS, iOS, Android
Show more

Creatio CRM vs the average CRM platform

246810TotalProduct & PricingCore CRMSales & AutomationIntegrations & AccessSecurity & Deployment
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    Creatio Copilot provides generative text creation, scoring, and workflow guidance.
  • Wider interface language choice
    This CRM platform offers a wider choice of interface languages than the average CRM platform (15+ languages vs English only).
    15+ languages vs English only
  • Supports custom objects
    This CRM platform supports custom objects, while the average CRM platform does not. 19.4% of CRM platforms support custom objects.
  • Supports sales forecasting
    This CRM platform supports sales forecasting, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
    Multi-dimensional sales forecasting by rep, team, and product line.
  • Supports omnichannel messaging
    This CRM platform supports omnichannel messaging, while the average CRM platform does not. 14.8% of CRM platforms support omnichannel messaging.
    Omnichannel panel integrates WhatsApp, Facebook Messenger, and web live chat.
  • Supports territory management
    This CRM platform supports territory management, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
  • Supports lead scoring
    This CRM platform supports lead scoring, while the average CRM platform does not. 19.8% of CRM platforms offer this feature.
    Predictive and Rule-based (Features linear rule models and AI-driven predictive scoring).
  • 5.1% higher review score
    Reviews score
    8.3/ 10
    ✕
    What it is
    Average grade from independent test sites, magazines and video reviewers, 1–10.
    How we count it
    Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
    Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
    Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
    Share: Reviews count 30% of the overall score.
    Score distribution
    ▼
    <55-66-77-88-99-10
    ▲ Better than 73% of models

    80%

    8.0

    Average grade

    20%

    9.4

    Popularity

    Grades by review (14)
    8 reviews + 6 videos, average 8.0/10. Reviews count 30% of the overall score.
    User ratings collected online are not part of this score.
    8.3 vs 7.9
  • 2% better value for money
    Creatio CRM offers better value for money than the average CRM platform (8.51 vs 8.3).
    8.51 vs 8.34
  • Supports custom objects
    This CRM platform supports custom objects, while the average CRM platform does not. 19.4% of CRM platforms support custom objects.
  • Supports territory management
    This CRM platform supports territory management, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
  • Supports project management
    This CRM platform supports project management, while the average CRM platform does not. 25.6% of CRM platforms support project management.
    Native Project Management module tracks project timelines and resource allocations.
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    Creatio Copilot provides generative text creation, scoring, and workflow guidance.
  • Supports sales forecasting
    This CRM platform supports sales forecasting, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
    Multi-dimensional sales forecasting by rep, team, and product line.
  • Supports lead scoring
    This CRM platform supports lead scoring, while the average CRM platform does not. 19.8% of CRM platforms offer this feature.
    Predictive and Rule-based (Features linear rule models and AI-driven predictive scoring).
  • Supports sales sequences
    This CRM platform supports sales sequences, while the average CRM platform does not. 22.7% of CRM platforms offer this feature.
  • Supports marketing automation
    This CRM platform supports marketing automation, while the average CRM platform does not. 28.9% of CRM platforms support marketing automation.
    Visual campaign builder for multi-step customer journeys.
  • Calling and dialler tools
    This CRM platform offers calling and dialler tools, while the average CRM platform does not. 31.1% of CRM platforms offer calling and dialler tools.
    Built-in communication panel supporting manual/quick dial.
  • Built-in e-signature
    This CRM platform has built-in e-signature, while the average CRM platform does not. 22.5% of CRM platforms offer built-in e-signature.
    Native electronic contract and proposal signing capabilities.
  • Wider interface language choice
    This CRM platform offers a wider choice of interface languages than the average CRM platform (15+ languages vs English only).
    15+ languages vs English only
  • Supports omnichannel messaging
    This CRM platform supports omnichannel messaging, while the average CRM platform does not. 14.8% of CRM platforms support omnichannel messaging.
    Omnichannel panel integrates WhatsApp, Facebook Messenger, and web live chat.
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
  • Offers European data residency
    This CRM platform offers European data residency, while the average CRM platform does not. 21.6% of CRM platforms offer European data residency.
  • Supports self-hosting
    This CRM platform supports self-hosting, while the average CRM platform does not. 6.7% of CRM platforms support self-hosting.
    Available via Creatio on-site deployment.
  • Supports offline use with local storage
    This CRM platform supports offline use with local data storage, while the average CRM platform does not. 7.4% of CRM platforms support this.
    Via mobile app.
  • No webhook support
    This CRM platform does not support webhooks, while the average CRM platform does. 98.6% of CRM platforms support webhooks.
    Only supports incoming webhooks natively.
  • 1 USD/user/mo $/user/mo higher starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    Creatio CRM
    the average CRM platform
    Creatio CRM has a higher starting price than the average CRM platform (40 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    40 USD/user/mo vs 39 USD/user/mo
  • 1.2% lower list score
    List score
    8.1/ 10
    ✕
    What it is
    How often independent test sites, magazines and video reviewers put this model in their best-of lists for this category.
    How we count it
    Points: The model in the most lists of this category gets 10; the others get 8 to 10 in proportion. In no list yet: 7.5. Lists count 30% of the overall score.
    Enough data: Every list counts, even a single one. With fewer than 5 best-of lists in the category, this part is left out.
    Lists with this model (1)
    List score: in 1 of 44 lists (2%)
    8.1 vs 8.2
  • 1.2% lower list score
    List score
    8.1/ 10
    ✕
    What it is
    How often independent test sites, magazines and video reviewers put this model in their best-of lists for this category.
    How we count it
    Points: The model in the most lists of this category gets 10; the others get 8 to 10 in proportion. In no list yet: 7.5. Lists count 30% of the overall score.
    Enough data: Every list counts, even a single one. With fewer than 5 best-of lists in the category, this part is left out.
    Lists with this model (1)
    List score: in 1 of 44 lists (2%)
    8.1 vs 8.2
  • 1 USD/user/mo $/user/mo higher starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    Creatio CRM
    the average CRM platform
    Creatio CRM has a higher starting price than the average CRM platform (40 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    40 USD/user/mo vs 39 USD/user/mo
  • No webhook support
    This CRM platform does not support webhooks, while the average CRM platform does. 98.6% of CRM platforms support webhooks.
    Only supports incoming webhooks natively.

Video reviews

Hands-on testing and real-world video evaluations

8.0
EmailTooltester
≈ estimated
15/05/2026
Hands-on review · core features and AI tests
Verdict
Creatio CRM is strong for customization and AI-driven insights, but best suited to larger, heavily structured organisations.
8.0
How to Hippo 🦛
≈ estimated
11/11/2025
Tutorial walkthrough · setup and core features demo
Verdict
Creatio CRM is a strong all-in-one choice for businesses combining sales, marketing and service, less so for small teams.
8.0
Stellar Media
≈ estimated
03/10/2025
Hands-on tutorial · setup, contacts, accounts and opportunities
Verdict
Creatio CRM suits small businesses looking to expand, though it has a learning curve.
9.0
CRM Central
≈ estimated
01/07/2025
Hands-on walkthrough · dashboard, AI and app tour
Verdict
Creatio CRM combines flexibility and AI features in one platform, making it a good pick for no-code teams.
8.0
Wise Explainer
≈ estimated
26/08/2024
Short overview · feature summary, no hands-on use
Verdict
Creatio CRM suits midsize to large businesses that need a flexible, customizable platform, though advanced features take time to learn.
8.0
Capterra
✓ explicit
10/08/2021
Customer interview · months of use in a sales team
Verdict
Creatio CRM is a good fit for mid-sized companies that want a flexible, user-friendly platform without the complexity of larger systems.
Hands-on video, no verdict
Brand video
Overview video
Overview video
Brand video
Overview video

Expert reviews

In-depth analysis and verdict from leading tech publications

8.0
pcmag.com
✓ explicit
09/04/2025
Hands-on review · No-code CRM
Verdict
Creatio CRM is a customizable no-code CRM whose contact timelines and Playbook guides suit teams ready to build their own setup.
8.0
crmcompared.com
≈ estimated
Not Dated
Hands-on review · Process-focused CRM
Verdict
Creatio is a process-driven CRM for mid-sized firms with structured workflows such as approvals, but small teams and mobile-first sales staff will find it too heavy.
7.0
fahimai.com
✓ explicit
02/01/2025
60-day hands-on test · No-code CRM
Verdict
Creatio is a no-code platform for mid-sized teams with complex processes, though the first week is overwhelming and small teams will find it overkill.
8.0
me.pcmag.com
✓ explicit
09/04/2025
Hands-on test · No-code CRM
Verdict
Creatio CRM suits larger teams that want deep customization and strong reporting, though its many features can overwhelm small businesses.
8.0
marketingtoolpro.com
≈ estimated
24/05/2025
Hands-on test · Sales automation
Verdict
Creatio CRM suits growing teams that want automation and a simple interface, though less tech-savvy users may face a learning curve.
9.0
comparateurcrm.fr
≈ estimated
25/04/2026
Full test · Low-code CRM platform
Verdict
Creatio is a low-code platform for mid-sized and large companies with unusual or complex processes, but it's overkill for small sales teams.
8.0
agentaya.com
✓ explicit
Not Dated
Feature review · No-code platform
Verdict
Creatio suits growing mid-sized companies that want CRM and process automation in one place, but it needs planned setup and training time.

Third-party reviews

What customers like about Creatio CRM

  • Composable no-code architecture allowing non-developers to build bespoke sales processes.
  • Unified platform spanning lead generation, sales opportunities, and customer service.
  • Visual workflow engine facilitating rapid adaptation as business models change.
  • Clean, modern responsive user interface optimized for desktop and mobile devices.

What customers don't like about Creatio CRM

  • Smaller third-party marketplace of ready-made apps compared to market leaders.
  • Requires conceptual understanding of business process modeling to unlock its full potential.
  • Professional edition pricing can add up quickly for smaller scaling teams.

Verdict

Creatio CRM is an AI-native, no-code Customer Relationship Management and Business Process Management (BPM) platform that unifies sales, marketing, and customer service into a single composable architecture. Key characteristics and specifications include its multi-module design (Sales, Marketing, and Service apps built on a shared Studio platform) and its embedded agentic AI capable of running autonomous tasks like lead qualification, content generation, and case resolution. The primary pros are its powerful drag-and-drop customization engine that lets non-technical users modify complex workflows, extensive industry-specific templates across 20+ verticals, and an ecosystem featuring over 700 marketplace connectors. However, prominent cons include a steep initialization learning curve due to platform depth, a complex multi-layered pricing structure requiring separate platform and module fees, and a strict $10,000 annual contract minimum that financially excludes smaller businesses.

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