OVERALL
ALTERNATIVES
SPECS
VS AVERAGE
REVIEWS
Scored using CRM Software Methodology v3.0
CRM Software Methodology v3.0
Mathematical & Unbiased Scoring
Products in this category are scored under Frontum CRM Software Methodology v3.0: the technical score from the specifications is the base, and independent expert and video reviews (up to ±0.5 points), owner opinions (up to ±0.3) and best-of lists (up to +0.3) move it up or down.
Explore CRM Software Methodology v3.0

Copper CRM review: 54 specs compared

Starting price:23 USD/user/moFree plan:noAI assistant:yesBuilt-in quotes and invoicing:noWorkflow automation:yes

Copper CRM Review: Compare 54 technical specifications, 19 expert and video reviews and 3 best-of lists to see how this product ranks in the CRM Software category and whether it is worth buying.

Copper CRM
8.2/10

Overall score

Score
8.2/ 10
✕
What it is
Our main score for this model, 1–10. It combines specs, expert reviews and best-of lists.
How we count it
Parts: Technical score 40%, Reviews score 30%, List score 30%
Marks: Each part gets a mark out of 10. For reviews, lists and owners, a typical model in this category gets about 8 and the best one gets 10.
No data yet: A part with no data shows "?". It counts as the mark of a weaker model in this category (4 in 5 models with data score higher). This way, models with reviews, lists and owners usually come out ahead.
Score distribution
▼
<55-66-77-88-99-10
▲ Better than 82% of models
Score components

40%

8.3

Technical score

30%

8.1

Reviews score

30%

8.2

List score

▲Better than 82% of CRM software
8.3

Technical score

Technical score
8.3/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
▲ Better than 70% of models
Score components

25%

8.9

Product & Pricing

25%

8.0

Core CRM

20%

7.6

Sales & Automation

15%

8.5

Integrations & Access

15%

8.5

Security & Deployment

▲Better than 70%
8.1

Reviews score

Reviews score
8.1/ 10
✕
What it is
Average grade from independent test sites, magazines and video reviewers, 1–10.
How we count it
Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
Share: Reviews count 30% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
▲ Better than 55% of models

80%

7.7

Average grade

20%

9.7

Popularity

Grades by review (19)
12 reviews + 7 videos, average 7.6/10. Reviews count 30% of the overall score.
User ratings collected online are not part of this score.
▲Better than 55%
8.2

List score

List score
8.2/ 10
✕
What it is
How often independent test sites, magazines and video reviewers put this model in their best-of lists for this category.
How we count it
Points: The model in the most lists of this category gets 10; the others get 8 to 10 in proportion. In no list yet: 7.5. Lists count 30% of the overall score.
Enough data: Every list counts, even a single one. With fewer than 5 best-of lists in the category, this part is left out.
Lists with this model (3)
List score: in 3 of 44 lists (7%)
★Better than 90%
Pricing & Access

*Lowest paid plan per month, as listed on the vendor's website.

Best rankings
Available: ranking among products currently available (including other versions of this product).All: ranking among all products in the database.

What reviewers say about Copper CRM

Based on 8 · 7

Reviewers find it easy to pick up, but are split on the Google Workspace integration and want deeper customization and reporting.
Praised
Mixed views
Criticised
Pick a topic to see who said what
Loading category ranking...

Technical Specifications of CRM platform Copper CRM

Technical score
Technical score
8.3/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
▲ Better than 70% of models
Score components:

25%

8.9

Product & Pricing

25%

8.0

Core CRM

20%

7.6

Sales & Automation

15%

8.5

Integrations & Access

15%

8.5

Security & Deployment

8.3
Reviews score
8.1
List score
8.2
Starting price
23 USD/user/mo
Market range: <0 USD/user/mo – >100 USD/user/mo
This CRM platform has a starting price of 23 USD/user/mo, which is lower than that of 89% of CRM platforms and equal to that of 0.2% of CRM platforms.
Billing period
Monthly, Annual
Free plan
no
This CRM platform does not offer a permanent free plan.
Free trial
yes
This CRM platform offers a time-limited free trial.
14 days.
Minimum seats
1 seat
Market range: <1 seat – >6 seats
This CRM platform has a minimum purchase requirement of 1 seat, which is lower than that of 1.9% of CRM platforms and equal to that of 98.1% of CRM platforms.
Minimum seat requirements apply for complimentary onboarding.
Show more
What reviewers say
Account and company management
yes
This CRM platform supports account and company management. 0.2% of CRM platforms support account and company management.
Contact management
yes
This CRM platform supports contact management. 0% of CRM platforms support contact management.
Lead management
yes
This CRM platform supports lead management. 0.2% of CRM platforms support lead management.
Includes native web forms, seamless email ingestion, and direct LinkedIn contact matching.
Deal and pipeline management
yes
This CRM platform supports deal and pipeline management. 0.2% of CRM platforms support deal and pipeline management.
Custom fields
yes
This CRM platform supports custom fields. 0% of CRM platforms support custom fields.
Up to 100 custom fields per object type.
Show more
What reviewers say
AI assistant
yes
This CRM platform offers an AI assistant. 78.1% of CRM platforms offer this feature.
Copper AI assists with automated email replies and relationship summaries.
Workflow automation
yes
This CRM platform supports workflow automation. 0.5% of CRM platforms offer this feature.
Lead scoring
no
This CRM platform does not support lead scoring. 19.8% of CRM platforms offer this feature.
? (no native rule-based lead scoring model, requires external integrations).
Email sync and tracking
yes
This CRM platform supports email sync and tracking. 0.5% of CRM platforms offer these features.
Sales forecasting
yes
This CRM platform supports sales forecasting. 85.2% of CRM platforms offer this feature.
Show more
What reviewers say
Marketplace integrations
yes
This CRM platform offers marketplace integrations. 1.9% of CRM platforms offer marketplace integrations.
API access
yes
This CRM platform offers API access. 0.2% of CRM platforms offer API access.
Included on all plans.
Webhooks
yes
This CRM platform supports webhooks. 1.4% of CRM platforms support webhooks.
Mobile apps
yes
This CRM platform offers mobile apps. 2.4% of CRM platforms offer mobile apps.
Official mobile app (Copper CRM) available on iOS and Android.
Data import and export
yes
This CRM platform supports data import and export. 0% of CRM platforms support data import and export.
Show more
What reviewers say
Single sign-on (SSO)
yes
This CRM platform supports single sign-on. 76.9% of CRM platforms support single sign-on.
Okta and Google Workspace SSO on higher tiers.
Security certifications
SOC 2 Type II
Role-based permissions
yes
This CRM platform supports role-based permissions. 0.7% of CRM platforms support role-based permissions.
Audit logs
yes
This CRM platform provides audit logs. 2.6% of CRM platforms provide audit logs.
Just in Time Access method.
Supported operating systems
Windows, macOS, iOS, Android
Show more

Copper CRM vs the average CRM platform

246810TotalProduct & PricingCore CRMSales & AutomationIntegrations & AccessSecurity & Deployment
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
    Okta and Google Workspace SSO on higher tiers.
  • 16 USD/user/mo $/user/mo lower starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    Copper CRM
    the average CRM platform
    Copper CRM has a lower starting price than the average CRM platform (23 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    23 USD/user/mo vs 39 USD/user/mo
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    Copper AI assists with automated email replies and relationship summaries.
  • More included file storage
    This CRM platform includes more file storage than the average CRM platform (100 GB vs 10 GB).
    100 GB vs 10 GB
  • Supports sales forecasting
    This CRM platform supports sales forecasting, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
  • Supports sales sequences
    This CRM platform supports sales sequences, while the average CRM platform does not. 22.7% of CRM platforms offer this feature.
    Supported natively via Copper Email Sequences.
  • Offers startup programme or discount
    This CRM platform offers a startup programme or discount, while the average CRM platform does not. 4.8% of CRM platforms offer a startup programme or discount.
    Official startup discount or credits program: yes
  • Offers real estate features or templates
    This CRM platform offers real estate features or templates, while the average CRM platform does not. 11.3% of CRM platforms offer this support.
    Dedicated real estate templates or property management features: yes
  • 3.3% better value for money
    Copper CRM offers better value for money than the average CRM platform (8.61 vs 8.3).
    8.61 vs 8.34
  • 2.5% higher review score
    Reviews score
    8.1/ 10
    ✕
    What it is
    Average grade from independent test sites, magazines and video reviewers, 1–10.
    How we count it
    Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
    Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
    Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
    Share: Reviews count 30% of the overall score.
    Score distribution
    ▼
    <55-66-77-88-99-10
    ▲ Better than 55% of models

    80%

    7.7

    Average grade

    20%

    9.7

    Popularity

    Grades by review (19)
    12 reviews + 7 videos, average 7.6/10. Reviews count 30% of the overall score.
    User ratings collected online are not part of this score.
    8.1 vs 7.9
  • 16 USD/user/mo $/user/mo lower starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    Copper CRM
    the average CRM platform
    Copper CRM has a lower starting price than the average CRM platform (23 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    23 USD/user/mo vs 39 USD/user/mo
  • More included file storage
    This CRM platform includes more file storage than the average CRM platform (100 GB vs 10 GB).
    100 GB vs 10 GB
  • Offers startup programme or discount
    This CRM platform offers a startup programme or discount, while the average CRM platform does not. 4.8% of CRM platforms offer a startup programme or discount.
    Official startup discount or credits program: yes
  • Offers real estate features or templates
    This CRM platform offers real estate features or templates, while the average CRM platform does not. 11.3% of CRM platforms offer this support.
    Dedicated real estate templates or property management features: yes
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    Copper AI assists with automated email replies and relationship summaries.
  • Supports sales forecasting
    This CRM platform supports sales forecasting, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
  • Supports sales sequences
    This CRM platform supports sales sequences, while the average CRM platform does not. 22.7% of CRM platforms offer this feature.
    Supported natively via Copper Email Sequences.
  • Wider interface language choice
    This CRM platform offers a wider choice of interface languages than the average CRM platform (2-4 languages vs English only).
    2-4 languages vs English only
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
    Okta and Google Workspace SSO on higher tiers.
  • No built-in quotes or invoicing
    This CRM platform does not include built-in quotes and invoicing, while the average CRM platform does. 91.9% of CRM platforms include built-in quotes and invoicing.
    Google Workspace CRM without native invoicing or quote creation.
  • No built-in quotes or invoicing
    This CRM platform does not include built-in quotes and invoicing, while the average CRM platform does. 91.9% of CRM platforms include built-in quotes and invoicing.
    Google Workspace CRM without native invoicing or quote creation.

Video reviews

Hands-on testing and real-world video evaluations

9.0
CRM Central
≈ estimated
25/08/2026
Hands-on review · feature walkthrough and verdict
Verdict
Copper CRM left a very positive impression and is easy to grow with.
7.0
SoftwareFinds
≈ estimated
18/11/2025
Hands-on review · features, pricing tiers and fit
Verdict
Copper CRM suits small Google Workspace businesses, but it is a poor fit for Microsoft users and complex needs.
7.0
B2B Sales with Arnaud
≈ estimated
20/05/2025
Hands-on review · live demo of pipeline and workflows
Verdict
Copper CRM is simple and Google-focused, but its workflow design and reports are weak, so it suits Gmail-based teams best.
8.0
Tool Finder
≈ estimated
08/04/2026
Desk review · pros and cons from customer feedback
Verdict
Copper CRM is a good starting point for Google Workspace teams, though the lack of Outlook support and rising prices are drawbacks.
8.0
Dan Thorne
≈ estimated
20/01/2025
Overview · general pros and cons, no personal use
Verdict
Copper CRM is a solid pick for Google Workspace teams, though it may cost more and lacks advanced enterprise features.
8.0
Wise Explainer
≈ estimated
26/08/2024
Overview · feature summary without personal use
Verdict
Copper CRM is a solid choice for Google Workspace users, but less suited to advanced or customised needs.
6.0
TechnologyAdvice
≈ estimated
14/04/2020
Product overview · pros, cons and workflow notes
Verdict
Copper CRM is fine for simple workflows, though complex automation can take longer to set up than expected.
Brand video

Expert reviews

In-depth analysis and verdict from leading tech publications

9.0
marketingtoolpro.com
≈ estimated
12/10/2025
Month-long test · Gmail-first CRM
Verdict
Copper is a dependable CRM for marketing teams and agencies that live in Gmail, but it cannot handle heavy custom objects or BI-style reporting.
8.0
pcmag.com
✓ explicit
24/09/2018
Hands-on review · Gmail-based CRM
Verdict
Copper CRM is an easy pick for small teams that live in Gmail, though it cannot keep unqualified leads in its pipelines.
7.6
techrepublic.com
✓ explicit
03/10/2024
Feature review · Google Workspace CRM
Verdict
Copper CRM suits businesses on Google Workspace that want Gmail sync, but its learning curve and contact caps on lower tiers hold it back.
8.8
thebusinessdive.com
✓ explicit
24/07/2026
Hands-on test · Google Workspace CRM
Verdict
Copper CRM is a clean, easy-to-learn choice for teams that live in Gmail, but custom reports need the Business plan.
7.0
croclub.com
≈ estimated
09/02/2026
Feature overview · Google Workspace CRM
Verdict
Copper CRM fits startups and small teams already on Gmail, Drive and Calendar, but its basic reporting is a poor fit for data-heavy teams.
7.0
fahimai.com
✓ explicit
02/01/2025
60-day hands-on test · Gmail CRM
Verdict
Copper CRM is a good choice for small businesses that live in Gmail, but it works only with Google Workspace and lacks advanced features for growing firms.
7.6
yolah.fr
✓ explicit
15/01/2026
Hands-on test · Gmail CRM
Verdict
Copper CRM is a niche CRM that fits Google Workspace users well with quick setup, but it is English-only and depends entirely on Google.
7.5
yolah.fr
✓ explicit
08/04/2026
Hands-on test · Google Workspace CRM
Verdict
Copper CRM suits teams fully on Google Workspace that want reps to use it, but it does not support Microsoft 365 users.
8.2
findbestcrm.com
✓ explicit
16/04/2026
Feature review · Gmail-based CRM
Verdict
Copper CRM suits agencies and consultancies that live in Gmail because it captures contacts automatically, but it is weak outside Google apps.
7.0
fahimai.com
✓ explicit
02/01/2025
60-day test · Gmail-based CRM
Verdict
Copper CRM is the pick for small businesses that run on Gmail, but it lacks advanced marketing tools and loses its value once a team leaves Google.

Third-party reviews

What customers like about Copper CRM

  • Native Google Workspace integration running directly inside Gmail, Docs, and Google Calendar.
  • Automatic contact and activity logging requiring virtually zero hands-on data entry.
  • Clean visual interface designed with Google Material Design principles.
  • Streamlined project tracking module to manage customer handoffs post-sale.

What customers don't like about Copper CRM

  • Exclusively designed for Google Workspace users, offering no value for Microsoft 365 teams.
  • Higher subscription cost per user compared to competing general-purpose CRMs.
  • Lacks built-in calling features, requiring third-party VoIP integrations.

Verdict

Copper CRM is a cloud-based relationship management platform designed specifically for Google Workspace users and delivered via a native Chrome extension and Gmail sidebar. Its technical specifications feature a tiered pricing structure starting with a Starter tier at $12 per user/month (capped at 1,000 contacts), a Basic plan at $23 per user/month (capped at 2,500 contacts), and a Professional plan at $59 per user/month (up to 15,000 contacts), all providing automatic data enrichment, visual Kanban pipelines, and task automation. The main characteristic and advantage of the system is its deep, frictionless connection to Gmail, Google Calendar, and Drive, which eliminates manual data entry and drives exceptionally high employee adoption by letting teams work entirely inside their existing inbox interface. However, its primary downsides include a distinct lack of advanced enterprise features, poor scalability for large organizations, limited third-party integrations outside of the Google ecosystem, and expensive pricing jumps required to unlock basic necessities like automated bulk emailing and custom reporting.

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