OVERALL
SPECS
VS AVERAGE
REVIEWS
ALTERNATIVES

Canon PowerShot SX740 HS Review | 108 Data compared

double-arrow
  • Avg. price in UK: ~£530
  • Avg. price in US: ~$550
  • Sensor size: 1/2.3"
  • Lens mount: N/A
  • Main camera pixel size: 1.18 µm
  • Weight: 299 g
  • Battery life (CIPA): 265 shots

Canon PowerShot SX740 HS review. Compare 108 technical specifications and user reviews to see how it ranks among cameras and if it is worth buying.

5.3

Overall score

What it is: An overall evaluation of the camera's quality, based on technical analyses and user reviews.

When it matters: When you need a quick reference to identify the best cameras on the market.

Score components:

90.0%

4.9

Technical Score

10.0%

9.0

User score

Good
4.9

Technical Score

What it is: An assessment of the camera's technical performance, covering eight key areas: image quality, autofocus, video features, stabilization, lens compatibility, connectivity, battery, and design.

When it matters: When you want to compare cameras based on technical performance and available features.

Score components:

28.0%

5.5

Sensor & Image

25.0%

3.8

Photo Features

18.0%

4.7

Video & Audio

14.0%

5.4

Display & Design

8.0%

4.6

Battery & Power

7.0%

5.9

Connectivity & Storage

Poor
9.0

User score

What it is: A rating that combines user reviews and the total number of reviews received by the camera.

When it matters: When real-world owner satisfaction and review volume matter to your decision.

Score components:

70.0%

8.6

User reviews

30.0%

10

Popularity

User score:
United Kingdom
amazon
4.2
(58)
amazon
4.0
(55)
amazon
4.6
(17)
amazon
3.8
(4)
United States
Amazon_logo.png
4.3
(1722)
Amazon_logo.png
4.1
(118)
Amazon_logo.png
4.1
(62)

(Reviews last updated: July 2026)

Exceptional
  • 3.4
    Professional photography

    Score components:

    25.0%

    5.8

    Sensor size

    20.0%

    6.6

    Main camera megapixels

    20.0%

    1.0

    Dual card slots

    15.0%

    1.3

    N. of focus points

    10.0%

    1.0

    RAW photo capture

    10.0%

    1.0

    Phase-detection autofocus (photos)

  • 4.2
    Travel

    Score components:

    35.0%

    8.6

    Weight

    30.0%

    2.9

    Battery life (CIPA)

    20.0%

    1.0

    Sensor-shift stabilization

    15.0%

    1.0

    GPS

  • 6.7
    Beginners

    Score components:

    30.0%

    7.7

    Price

    20.0%

    8.6

    Weight

    20.0%

    10

    AF tracking

    20.0%

    2.9

    Battery life (CIPA)

    10.0%

    1.0

    Touchscreen

  • 3.9
    Landscape photography

    Score components:

    30.0%

    6.6

    Main camera megapixels

    25.0%

    5.8

    Sensor size

    20.0%

    1.0

    Main camera pixel size

    15.0%

    1.0

    Sensor-shift stabilization

    10.0%

    1.0

    RAW photo capture

  • 6.5
    Street photography

    Score components:

    30.0%

    8.6

    Weight

    25.0%

    8.4

    Thickness

    20.0%

    ?

    AF low-light sensitivity

    15.0%

    1.0

    Sensor-shift stabilization

    10.0%

    1.0

    Eye detection AF (human)

  • 3.3
    Portraits

    Score components:

    30.0%

    5.8

    Sensor size

    25.0%

    1.0

    Main camera pixel size

    20.0%

    1.0

    Eye detection AF (human)

    15.0%

    6.6

    Main camera megapixels

    10.0%

    1.0

    Sensor-shift stabilization

  • 4.1
    Hiking

    Score components:

    30.0%

    8.6

    Weight

    25.0%

    2.9

    Battery life (CIPA)

    20.0%

    2.8

    Min operating temperature

    15.0%

    1.0

    Sensor-shift stabilization

    10.0%

    1.0

    GPS

  • canon-powershot-sx740-hs
  • canon-powershot-sx740-hs
  • canon-powershot-sx740-hs
  • canon-powershot-sx740-hs
canon-powershot-sx740-hs
canon-powershot-sx740-hs
canon-powershot-sx740-hs
canon-powershot-sx740-hs

Best prices in UK

Best rankings

?

Available: ranking among products currently available (including other versions of this product).
All: ranking among all products in the database.

Verdict

The Canon PowerShot SX740 HSGo to product viewer dialogue for this item. is a highly portable travel zoom camera featuring a 20.3-megapixel 1/2.3-inch CMOS sensor paired with the powerful DIGIC 8 processor. Its standout characteristic is a massive 40x optical zoom lens (24-960mm equivalent) supported by 5-axis optical image stabilisation to ensure sharp handheld shots even at long focal lengths. Main pros include its ability to record 4K UHD video at 30fps, a fast 10fps continuous shooting speed, and a 3.0-inch 180-degree tilting LCD screen ideal for selfies and vlogging, all packaged in a pocket-friendly 299g body with built-in Wi-Fi and Bluetooth. However, notable cons include the lack of RAW image support, the absence of an electronic viewfinder or touchscreen, and limited low-light performance due to its small sensor size.

Technical Specifications of Canon PowerShot SX740 HS

Technical Score

What it is: An assessment of the camera's technical performance, covering eight key areas: image quality, autofocus, video features, stabilization, lens compatibility, connectivity, battery, and design.

When it matters: When you want to compare cameras based on technical performance and available features.

Score components:

28.0%

5.5

Sensor & Image

25.0%

3.8

Photo Features

18.0%

4.7

Video & Audio

14.0%

5.4

Display & Design

8.0%

4.6

Battery & Power

7.0%

5.9

Connectivity & Storage

4.9
Canon PowerShot SX740 HS has a technical score of 4.87 points, which is lower than 55.4% of cameras.
User score

What it is: A rating that combines user reviews and the total number of reviews received by the camera.

When it matters: When real-world owner satisfaction and review volume matter to your decision.

Score components:

70.0%

8.6

User reviews

30.0%

10

Popularity

User score:
United Kingdom
amazon
4.2
(58)
amazon
4.0
(55)
amazon
4.6
(17)
amazon
3.8
(4)
United States
Amazon_logo.png
4.3
(1722)
Amazon_logo.png
4.1
(118)
Amazon_logo.png
4.1
(62)

(Reviews last updated: July 2026)

9.0
Canon PowerShot SX740 HS has a user score of 8.99 points, which is higher than 84.3% of cameras.
Popularity
What it is: An indicator based on the number of reviews received by the camera.
When it matters: When you want to see which cameras attract the most buyer attention and review activity.
10
Canon PowerShot SX740 HS has a popularity of 10 points, which is higher than 66.1% of products in this category.
Ratio quality/price

What it is: An indicator that combines the camera's overall rating with its cost.

When it matters: When you want to know how much overall quality you get for the price.

Score components:

60.0%

5.3

Overall score

40.0%

7.7

Price

6.0
Canon PowerShot SX740 HS has a quality-to-price ratio of 6 points, which is lower than 64.9% of products in this category.
Sensor size
What it is: The sensor format value describes the physical light-collecting area.
When it matters: When you shoot in more difficult lighting.

Importance: HIGH

Good value: Full frame or larger

1/2.3"
Canon PowerShot SX740 HS uses a sensor classified as 1/2.3"; it is smaller than the sensor in 60.5% of cameras and the same size as the sensor in 38.1% of cameras.
Main camera megapixels
What it is: The effective resolution of the camera sensor, measured in megapixels (MP). Higher megapixels can capture more detail.
When it matters: When you want high-resolution photos that allow more cropping or larger prints.

Importance: HIGH

Good value: At least 20 MP

20.3 MP
Canon PowerShot SX740 HS has a main camera resolution of 20.3 MP, which is higher than that of 68.3% of cameras and equal to that of 3.2% of cameras.
Main camera pixel size
What it is: The physical size of individual pixels on the camera sensor, measured in micrometers. Larger pixels typically capture more light for better low-light performance.
When it matters: When you shoot in low light and want reduced noise in your photos.

Importance: HIGH

Good value: At least 3.5 µm

1.18 µm
Canon PowerShot SX740 HS has a main camera pixel size of 1.18 µm which is smaller than in 97.8% of cameras and equal to the size in 1.5% of cameras.
Base ISO
What it is: The native ISO setting that delivers the sensor’s standard balance of image quality and dynamic range.
When it matters: When you want the best native image quality and compare cameras at their most optimal sensitivity setting.

Importance: LOW

100
Canon PowerShot SX740 HS has a base ISO of 100 which is higher than that of 20.3% of cameras and equal to that of 52% of cameras.
Max ISO
What it is: The ISO ceiling shows the highest sensor sensitivity available for darker scenes.
When it matters: When you shoot in more difficult lighting.

Importance: MEDIUM

Good value: At least ISO 25,600

3,200
Canon PowerShot SX740 HS reaches a maximum sensitivity of ISO 3,200, which is lower than that of 62.8% of cameras and equal to that of 22.7% of cameras.
Show more
Lens mount
What it is: The mechanical and electronic interface that determines which interchangeable lenses the camera can use.
When it matters: When lens availability, upgrade options, and long-term system compatibility are central to your buying decision.

Importance: LOW

N/A
Built-in focus motor
What it is: Indicates whether the camera body includes an internal autofocus motor for driving compatible lenses.
When it matters: When you plan to use older or budget lenses that depend on the camera body for autofocus drive.

Importance: LOW

no
Canon PowerShot SX740 HS does not have a built-in focus motor. 11% of cameras have a built-in focus motor.
N. of focus points
What it is: The total number of selectable autofocus points available for positioning and tracking focus.
When it matters: When you want more flexibility in placing focus precisely or tracking subjects across the frame.

Importance: HIGH

Good value: At least 200 points

9
Canon PowerShot SX740 HS has 9 focus points, fewer than the number offered by 67.1% of cameras and equal to the number offered by 26% of cameras.
Phase-detection autofocus (photos)
What it is: Autofocus technology that measures phase differences to lock focus quickly and accurately for still photography.
When it matters: When you want faster and more reliable autofocus for still photos, especially with moving subjects.

Importance: HIGH

no
Canon PowerShot SX740 HS does not support phase-detection autofocus for photos. 37.5% of cameras support phase-detection autofocus for photos.
AF tracking
What it is: An autofocus mode that continuously follows a moving subject to keep it sharp during shooting.
When it matters: When your subjects move unpredictably and you need the camera to keep focus on them automatically.

Importance: MEDIUM

yes
Canon PowerShot SX740 HS supports AF tracking. This feature is available on 88% of cameras.
Show more
Max video resolution
What it is: The highest video resolution the camera can record, defining the maximum level of captured image detail.
When it matters: When you care about recording the highest level of detail for cropping, editing, or future-proof video work.

Importance: HIGH

Good value: At least 3840 px

3,840 px
Canon PowerShot SX740 HS supports 3,840 px video recording which is higher quality than that of 76% of cameras and equal to that of 19.2% of cameras.
Video bitrate
What it is: The amount of video data recorded per second, which affects file size and potential recording quality.
When it matters: When you compare potential video quality and want fewer compression artifacts in demanding scenes.

Importance: MEDIUM

Good value: At least 200 Mbps

120 Mbps
Canon PowerShot SX740 HS has a video bitrate of 120 Mbps which is higher than that of 83.2% of cameras and equal to that of 1.5% of cameras.
Video bit depth
What it is: The number of bits used per color channel in recorded video, affecting gradation smoothness and editing flexibility.
When it matters: When you color grade video and want smoother gradients with fewer banding issues.

Importance: MEDIUM

Good value: At least 10-bit

8 bit
Canon PowerShot SX740 HS supports video at 8 bit, a bit depth higher than that of 7.8% of cameras and equal to that of 80.6% of cameras.
Video chroma subsampling
What it is: The color sampling format used in video recording, indicating how much color detail is retained relative to brightness detail.
When it matters: When color grading, keying, or serious post-production work is important in your video workflow.

Importance: LOW

4:2:0
Canon PowerShot SX740 HS supports 4:2:0 video chroma subsampling which is more advanced than that of 7.8% of cameras and equal to that of 69.9% of cameras.
Video codecs
What it is: The video compression formats the camera can use when recording, affecting compatibility, efficiency, and workflow.
When it matters: When compatibility, editing performance, and file efficiency matter in the way you handle video.

Importance: LOW

H.264
Show more
Type
What it is: The camera type identifies the overall design, such as mirrorless, DSLR, compact, or bridge.
When it matters: When you want a camera style that matches how you shoot, carry, and swap lenses.

Importance: LOW

compact
Weight
What it is: The total weight of the camera body, which affects comfort while carrying and shooting.
When it matters: When you carry the camera all day, travel often, or prefer a lighter setup.

Importance: MEDIUM

Good value: 500 g or less

299 g
Canon PowerShot SX740 HS weighs 299 g which is lighter than 61.8% of cameras and equal to the weight of 0.4% of cameras.
Width
What it is: The width of the camera body, measured from side to side.
When it matters: When compact packing, grip comfort, or bag fit matters to you.

Importance: LOW

110.1 mm
Canon PowerShot SX740 HS has a width of 110.1 mm which is narrower than 65.5% of cameras and equal to that of 0.4% of cameras.
Height
What it is: The height of the camera body, measured from top to bottom.
When it matters: When you care about how compact the camera feels in a bag or in hand.

Importance: LOW

63.8 mm
Canon PowerShot SX740 HS has a height of 63.8 mm which is shorter than 70% of cameras and equal to that of 0.2% of cameras.
Thickness
What it is: The depth of the device profile, excluding the camera bump unless specified.
When it matters: When you prefer a sleek, slim profile that slides easily into tight pockets.

Importance: LOW

39.9 mm
Canon PowerShot SX740 HS has a thickness of 39.9 mm which is thinner than 59.2% of cameras and equal to that of 0.2% of cameras.
Show more
Battery life (CIPA)
What it is: The official battery endurance estimate measured under CIPA test methodology, usually expressed in shots per charge.
When it matters: When you need realistic expectations for how many shots you can take before carrying a spare battery.

Importance: MEDIUM

Good value: At least 400 shots

265 shots
Canon PowerShot SX740 HS has a CIPA-rated battery life of 265 shots, which is shorter than that of 69.6% of cameras and equal to that of 0.2% of cameras.
Battery capacity
What it is: The amount of electric charge the battery can hold, measured in milliampere-hours (mAh).
When it matters: When you want a general idea of how large the battery is physically.

Importance: LOW

Good value: At least 1,500 mAh

1,250 mAh
Canon PowerShot SX740 HS has a battery capacity of 1,250 mAh which is larger than the batteries in 60.4% of cameras and equal to those in 3.9% of cameras.
Removable battery
What it is: Indicates whether the flight battery can be removed and swapped by the user.
When it matters: When you want to swap batteries quickly between flights.

Importance: LOW

yes
Canon PowerShot SX740 HS has a removable battery, and 98.7% of cameras include one.
USB Power Delivery (PD)
What it is: Support for the USB Power Delivery standard for higher-power charging or external power supply over USB-C.
When it matters: When you want faster USB-C charging or the ability to power the camera externally for longer sessions.

Importance: LOW

no
Canon PowerShot SX740 HS does not support USB Power Delivery. 10.1% of cameras support USB Power Delivery.
Wi-Fi connectivity
What it is: Indicates whether the camera has built-in Wi-Fi for image transfer, remote control, or network features.
When it matters: When you want to transfer photos wirelessly, control the camera from a phone, or use supported network workflows.

Importance: LOW

yes
Canon PowerShot SX740 HS supports Wi-Fi. This feature is available on 47.8% of cameras.
Wi-Fi version
What it is: The specific generation of Wi-Fi standards supported (e.g., Wi-Fi 6, Wi-Fi 7), determining maximum speed and efficiency.
When it matters: When you have a high-speed router and want faster downloads with less congestion.

Importance: LOW

Wi-Fi 4 (802.11n)
Canon PowerShot SX740 HS uses Wi-Fi version Wi-Fi 4 (802.11n) which is newer than that of 54.2% of cameras and equal to that of 35.6% of cameras.
Bluetooth connectivity
What it is: Indicates whether the camera supports Bluetooth for pairing, remote control, or file transfer.
When it matters: When you want quick wireless pairing with a phone, remote control, or location syncing.

Importance: LOW

yes
Canon PowerShot SX740 HS has Bluetooth. 22.6% of cameras support Bluetooth.
Bluetooth version
What it is: The Bluetooth version supported by the camera for wireless pairing and low-power connections.
When it matters: When you want more efficient wireless pairing, better range, or newer Bluetooth features.

Importance: LOW

4.1
Canon PowerShot SX740 HS supports Bluetooth version 4.1 which is newer than that supported by 79.5% of cameras and equal to that of 6.8% of cameras.
USB Type-C
What it is: A modern, reversible connector used for charging, data transfer, and sometimes audio or video output.
When it matters: When you want a reversible cable that handles charging, data, and accessories universally.

Importance: LOW

no
Canon PowerShot SX740 HS does not include USB Type-C. 14.6% of cameras use USB-C.
Show more

Canon PowerShot SX740 HS vs the average camera

  • Uses a BSI sensor
    Canon PowerShot SX740 HS uses a BSI sensor, the average camera does not. 34.8% of cameras use a BSI sensor.
    What it is: Indicates the use of a Back-Side Illuminated sensor, which arranges the wiring behind the light-receiving surface to improve low-light sensitivity.
    When it matters: When you take photos in dim environments and need better light sensitivity.

    Importance: LOW

    Canon PowerShot SX740 HS uses a BSI sensor, the average camera does not. 34.8% of cameras use a BSI sensor.
  • 4x higher video bitrate
    Canon PowerShot SX740 HS has a higher video bitrate than the average camera (120 Mbps vs 30 Mbps). The average camera records at 30 Mbps.
    What it is: The amount of video data recorded per second, which affects file size and potential recording quality.
    When it matters: When you compare potential video quality and want fewer compression artifacts in demanding scenes.

    Importance: MEDIUM

    Good value: At least 200 Mbps

    Canon PowerShot SX740 HS has a higher video bitrate than the average camera (120 Mbps vs 30 Mbps). The average camera records at 30 Mbps.120 Mbps vs 30 Mbps
  • 4.3 fps faster mechanical burst
    Canon PowerShot SX740 HS has a faster mechanical burst rate than the average camera (10 fps vs 5.7 fps). The average camera shoots at 5.7 fps.
    10.0 fps with Servo AF.
    What it is: The maximum burst rate the camera can achieve using its mechanical shutter, measured in frames per second.
    When it matters: When you photograph sports, wildlife, or action and want more chances to catch the exact moment.

    Importance: MEDIUM

    Good value: At least 10 fps

    Canon PowerShot SX740 HS has a faster mechanical burst rate than the average camera (10 fps vs 5.7 fps). The average camera shoots at 5.7 fps.10 fps vs 5.7 fps
  • 1920 px higher video resolution
    Canon PowerShot SX740 HS records higher-resolution video than the average camera (3,840 px vs 1920 px). The average camera records at 1920 px.
    What it is: The highest video resolution the camera can record, defining the maximum level of captured image detail.
    When it matters: When you care about recording the highest level of detail for cropping, editing, or future-proof video work.

    Importance: HIGH

    Good value: At least 3840 px

    Canon PowerShot SX740 HS records higher-resolution video than the average camera (3,840 px vs 1920 px). The average camera records at 1920 px.3840 px vs 1920 px
  • Has Bluetooth
    Canon PowerShot SX740 HS supports Bluetooth, the average camera does not. 22.7% of cameras support Bluetooth.
    What it is: Indicates whether the camera supports Bluetooth for pairing, remote control, or file transfer.
    When it matters: When you want quick wireless pairing with a phone, remote control, or location syncing.

    Importance: LOW

    Canon PowerShot SX740 HS supports Bluetooth, the average camera does not. 22.7% of cameras support Bluetooth.
  • Supports Wi-Fi connectivity
    Canon PowerShot SX740 HS supports Wi-Fi, the average camera does not. 47.8% of cameras support Wi-Fi.
    What it is: Indicates whether the camera has built-in Wi-Fi for image transfer, remote control, or network features.
    When it matters: When you want to transfer photos wirelessly, control the camera from a phone, or use supported network workflows.

    Importance: LOW

    Canon PowerShot SX740 HS supports Wi-Fi, the average camera does not. 47.8% of cameras support Wi-Fi.
  • Smartphone remote control
    Canon PowerShot SX740 HS supports smartphone remote control, the average camera does not. 46.2% of cameras support smartphone remote control.
    What it is: The ability to control the camera remotely from a smartphone app for shooting, settings, or file transfer.
    When it matters: When you shoot remotely, transfer files on location, or want to control the camera without touching it.

    Importance: LOW

    Canon PowerShot SX740 HS supports smartphone remote control, the average camera does not. 46.2% of cameras support smartphone remote control.
  • 4.1 MP higher resolution on the main camera
    Canon PowerShot SX740 HS has a higher main camera resolution than the average camera (20.3 MP vs 16.2 MP). The average camera has a main camera resolution of 16.2 MP.
    What it is: The effective resolution of the camera sensor, measured in megapixels (MP). Higher megapixels can capture more detail.
    When it matters: When you want high-resolution photos that allow more cropping or larger prints.

    Importance: HIGH

    Good value: At least 20 MP

    Canon PowerShot SX740 HS has a higher main camera resolution than the average camera (20.3 MP vs 16.2 MP). The average camera has a main camera resolution of 16.2 MP.20.3 MP vs 16.2 MP
  • 24.3% lighter
    Canon PowerShot SX740 HS is lighter than the average camera (299 g vs 395 g). The average camera weighs 395 g.
  • 10.1 mm shorter body
    Canon PowerShot SX740 HS is shorter than the average camera (63.8 mm vs 73.9 mm). The average camera has a height of 73.9 mm.
  • Uses a BSI sensor
    Canon PowerShot SX740 HS uses a BSI sensor, the average camera does not. 34.8% of cameras use a BSI sensor.
  • 4.1 MP higher resolution on the main camera
    Canon PowerShot SX740 HS has a higher main camera resolution than the average camera (20.3 MP vs 16.2 MP). The average camera has a main camera resolution of 16.2 MP.
  • 5 newer
    Canon PowerShot SX740 HS is newer than the average camera (2018 vs 2013). The average camera was released in 2013.
  • 4.3 fps faster mechanical burst
    Canon PowerShot SX740 HS has a faster mechanical burst rate than the average camera (10 fps vs 5.7 fps). The average camera shoots at 5.7 fps.
  • 4x higher video bitrate
    Canon PowerShot SX740 HS has a higher video bitrate than the average camera (120 Mbps vs 30 Mbps). The average camera records at 30 Mbps.
  • 1920 px higher video resolution
    Canon PowerShot SX740 HS records higher-resolution video than the average camera (3,840 px vs 1920 px). The average camera records at 1920 px.
  • 130 mAh larger battery capacity
    Canon PowerShot SX740 HS has a higher battery capacity than the average camera (1,250 mAh vs 1,120 mAh). The average camera has a battery capacity of 1,120 mAh.
  • Has Bluetooth
    Canon PowerShot SX740 HS supports Bluetooth, the average camera does not. 22.7% of cameras support Bluetooth.
  • Supports Wi-Fi connectivity
    Canon PowerShot SX740 HS supports Wi-Fi, the average camera does not. 47.8% of cameras support Wi-Fi.
  • Smartphone remote control
    Canon PowerShot SX740 HS supports smartphone remote control, the average camera does not. 46.2% of cameras support smartphone remote control.
  • Newer HDMI version
    Canon PowerShot SX740 HS uses HDMI 2, while the average camera uses HDMI 1.4.

Total
Overall
Display & Design
Sensor & Image
Photo Features
Video & Audio
Battery & Power
Connectivity & Storage
  • No hot shoe
    Canon PowerShot SX740 HS does not have a hot shoe, the average camera does.
  • Smaller sensor
    Canon PowerShot SX740 HS has a smaller sensor than the average camera (1/2.3" vs APS-C).
  • 2.16 µm smaller main-camera pixels
    Canon PowerShot SX740 HS has a lower main camera pixel size than the average camera (1.2 µm vs 3.34 µm). The average camera has a main camera pixel size of 3.34 µm.
  • 3,200 lower max ISO
    Canon PowerShot SX740 HS has a lower max ISO than the average camera (3,200 vs 6,400). The average camera reaches a max ISO of 6,400.
  • No RAW photo capture
    Canon PowerShot SX740 HS does not support RAW photo capture, the average camera does. 62.8% of cameras support RAW formats.
  • 14 fewer AF points
    Canon PowerShot SX740 HS has fewer focus points than the average camera (9 vs 23). The average camera offers 23 focus points.
  • No manual focus mode
    Canon PowerShot SX740 HS does not support manual focus, the average camera does. 71.7% of cameras include a manual focus mode.
  • 0.5 stops lower CIPA stabilization rating
    Canon PowerShot SX740 HS has a lower CIPA stabilization rating than the average camera (3.5 stops vs 4 stops). The average camera has a CIPA stabilization rating of 4 stops.
  • 65 shots shorter battery life
    Canon PowerShot SX740 HS has shorter battery life than the average camera (265 shots vs 330 shots). The average camera delivers 330 shots per charge.
  • Smaller sensor
    Canon PowerShot SX740 HS has a smaller sensor than the average camera (1/2.3" vs APS-C).
    What it is: The sensor format value describes the physical light-collecting area.
    When it matters: When you shoot in more difficult lighting.

    Importance: HIGH

    Good value: Full frame or larger

    Canon PowerShot SX740 HS has a smaller sensor than the average camera (1/2.3" vs APS-C).1/2.3" vs APS-C
  • 2.16 µm smaller main-camera pixels
    Canon PowerShot SX740 HS has a lower main camera pixel size than the average camera (1.2 µm vs 3.34 µm). The average camera has a main camera pixel size of 3.34 µm.
    What it is: The physical size of individual pixels on the camera sensor, measured in micrometers. Larger pixels typically capture more light for better low-light performance.
    When it matters: When you shoot in low light and want reduced noise in your photos.

    Importance: HIGH

    Good value: At least 3.5 µm

    Canon PowerShot SX740 HS has a lower main camera pixel size than the average camera (1.2 µm vs 3.34 µm). The average camera has a main camera pixel size of 3.34 µm.1.18 µm vs 3.34 µm
  • No hot shoe
    Canon PowerShot SX740 HS does not have a hot shoe, the average camera does.
    What it is: A mounting interface on top of the camera for attaching accessories such as flashes, triggers, or microphones.
    When it matters: When you want to mount an external flash, trigger, microphone, or other camera-top accessory.

    Importance: LOW

    Canon PowerShot SX740 HS does not have a hot shoe, the average camera does.
  • No RAW photo capture
    Canon PowerShot SX740 HS does not support RAW photo capture, the average camera does. 62.8% of cameras support RAW formats.
    What it is: The ability to save images in an uncompressed RAW format, preserving all sensor data for advanced post-processing.
    When it matters: When you plan to edit your photos professionally and need the most data possible.

    Importance: LOW

    Canon PowerShot SX740 HS does not support RAW photo capture, the average camera does. 62.8% of cameras support RAW formats.
  • 14 fewer AF points
    Canon PowerShot SX740 HS has fewer focus points than the average camera (9 vs 23). The average camera offers 23 focus points.
    What it is: The total number of selectable autofocus points available for positioning and tracking focus.
    When it matters: When you want more flexibility in placing focus precisely or tracking subjects across the frame.

    Importance: HIGH

    Good value: At least 200 points

    Canon PowerShot SX740 HS has fewer focus points than the average camera (9 vs 23). The average camera offers 23 focus points.9 vs 23
  • No manual focus mode
    Canon PowerShot SX740 HS does not support manual focus, the average camera does. 71.7% of cameras include a manual focus mode.
    What it is: A pro mode feature that allows the user to manually adjust the focus distance using a slider.
    When it matters: When the autofocus struggles or you want a specific creative artistic effect.

    Importance: LOW

    Canon PowerShot SX740 HS does not support manual focus, the average camera does. 71.7% of cameras include a manual focus mode.
  • 65 shots shorter battery life
    Canon PowerShot SX740 HS has shorter battery life than the average camera (265 shots vs 330 shots). The average camera delivers 330 shots per charge.
    What it is: The official battery endurance estimate measured under CIPA test methodology, usually expressed in shots per charge.
    When it matters: When you need realistic expectations for how many shots you can take before carrying a spare battery.

    Importance: MEDIUM

    Good value: At least 400 shots

    Canon PowerShot SX740 HS has shorter battery life than the average camera (265 shots vs 330 shots). The average camera delivers 330 shots per charge.265 shots vs 330 shots
  • 3,200 lower max ISO
    Canon PowerShot SX740 HS has a lower max ISO than the average camera (3,200 vs 6,400). The average camera reaches a max ISO of 6,400.
    What it is: The ISO ceiling shows the highest sensor sensitivity available for darker scenes.
    When it matters: When you shoot in more difficult lighting.

    Importance: MEDIUM

    Good value: At least ISO 25,600

    Canon PowerShot SX740 HS has a lower max ISO than the average camera (3,200 vs 6,400). The average camera reaches a max ISO of 6,400.3,200 vs 6,400
Total
Overall
Display & Design
Sensor & Image
Photo Features
Battery & Power

Graphic comparison of Canon PowerShot SX740 HS and

Attribute category
Attribute
No results found

Third-party reviews

United Kingdom
amazon
4.2
58 Reviews
amazon
4.0
55 Reviews
amazon
4.6
17 Reviews
amazon
3.8
4 Reviews
United States
Amazon_logo.png
4.3
1722 Reviews
Amazon_logo.png
4.1
118 Reviews
Amazon_logo.png
4.1
62 Reviews

(Reviews last updated: July 2026)

What customers like about Canon PowerShot SX740 HS?

  • Incredible 40x optical zoom range in a highly pocketable and lightweight body
  • Intuitive user interface and helpful Feature Assistant make it very easy for beginners to operate
  • Flips up 180 degrees via the rear LCD screen, making it great for selfies and casual vlogging
  • Vibrant color reproduction and effective 5-axis optical image stabilisation
  • Smooth 4K video recording at 30fps and useful features like built-in time-lapse extraction
  • Reliable built-in Wi-Fi and Bluetooth connectivity for effortless photo transfers

What customers dislike about Canon PowerShot SX740 HS?

  • Lacks an electronic viewfinder, making it hard to frame shots or view the screen in direct sunlight
  • Small 1/2.3-inch sensor leads to aggressive noise processing and poor low-light performance
  • No RAW image support, limiting flexibility for post-processing and editing adjustments
  • The rear LCD display lacks touchscreen capabilities for menu navigation or quick focus points
  • Noticeable image softening and focus hunting when pushed to the maximum telephoto zoom lengths
  • Lacks a dedicated microphone input jack and panorama shooting modes
  • Battery drains quickly during 4K video recording, necessitating spare batteries

Expert reviews

D
digitalcameraworld.com
04/08/2025
Canon PowerShot SX740 HS / Lite review

The Canon PowerShot SX740 HS (and its identical Lite version) is a highly pocketable, travel-focused compact camera distinguished primarily by its massive 40x optical zoom lens, offering an impressive 24-960mm equivalent focal range. Powered by a Digic 8 image processor, it features 5-axis optical image stabilization, 4K video recording at 30p, 10fps continuous shooting, and a...Read more

T
trustedreviews.com
17/08/2018
Canon PowerShot SX740 HS Review

The Canon PowerShot SX740 HS is a highly flexible travel camera, featuring a 40x optical zoom in a compact, sub-40mm body. It excels in good lighting, delivering vibrant colors and stable 4K video, making it a practical upgrade from smartphones for capturing distant subjects. Conversely, the small 1/2.3-inch sensor leads to noticeably fuzzy images at maximum zoom and poor...Read more

T
techradar.com
19/06/2019
Canon PowerShot SX740 HS review - TechRadar

The Canon PowerShot SX740 HS is a travel zoom compact camera featuring a 20.3MP sensor and a massive 40x optical zoom lens (24-960mm equivalent) designed for travelers wanting extensive reach without bulky gear. Powered by the updated DIGIC 8 processing engine, it delivers significant performance upgrades over its predecessor, including faster 10fps continuous burst shooting, more...Read more

E
ephotozine.com
20/08/2018
Canon Powershot SX740 HS Review - Verdict - ePHOTOzine

The Canon PowerShot SX740 HS is a highly portable, feature-packed pocket camera featuring an impressive 40x optical zoom lens, 10fps continuous shooting, and 4K video recording. Its strengths lie in good handling, 1cm macro focus, and built-in connectivity for sharing bright, sunny, or outdoor shots. Conversely, the review notes that image quality suffers in lower light, with...Read more

T
traveldave.co.uk
12/12/2018
Canon PowerShot SX740 HS pocket sized 4K Camera Review

The Canon PowerShot SX740 HS is a pocket-sized compact camera that excels as an "all-in-one" solution for travellers seeking high-quality photography without bulky gear. Tested during a trip to Japan, the camera stands out for its impressive 20.3 Megapixel CMOS sensor and powerful DIGIC 8 processor, which automatically manages settings to deliver sharp, high-definition compositions....Read more

L
lensandshutter.com
06/12/2025
Canon PowerShot SX740 HS Review (2026) - Lens & Shutter Would you like a breakdown of how the SX740 HS compares to its predecessor, the SX730 HS, in t...

The Canon PowerShot SX740 HS remains a highly sought-after pocket superzoom camera in 2026 because its genuine 40x optical zoom (24-960mm equivalent) provides a telephoto reach that smartphones cannot replicate, making it ideal for daylight travel, wildlife, and sightseeing. Equipped with a 20.3MP CMOS sensor and a DIGIC 8 processor, the camera produces crisp, vibrant images with...Read more

C
cameralabs.com
17/09/2018
Canon SX740 HS review

The Canon PowerShot SX740 HS is a compact point-and-shoot camera featuring a powerful 40x optical zoom lens (24-960mm equivalent) and an updated DIGIC 8 processor that allows for 10 frames-per-second continuous shooting. It handles macro photography exceptionally well, focusing as close as 1cm from a subject, and includes a handy Framing Assist button to help keep track of subjects...Read more

E
ephotozine.com
03/09/2018
Canon PowerShot SX740 HS Review

The Canon PowerShot SX740 HS is a feature-packed pocket camera praised for its sturdy metal design, high-quality color reproduction, and a 40x optical zoom lens that includes a 1cm macro focus capability. Key performance strengths include 4K video recording, built-in connectivity, and a fast 10fps continuous shooting speed, making it a capable, portable travel option. However, the...Read more

T
tomsguide.com
15/01/2019
Canon PowerShot SX740 HS Review: Versatile Pocket Shooter

The Canon PowerShot SX740 HS is a highly pocketable, all-metal compact camera that pairs ease of use for beginners with advanced manual and semiautomatic exposure controls for experienced users. Equipped with a new DIGIC 8 processor, this model introduces 4K video recording, 4K time-lapse capabilities, and fast continuous shooting up to 10 frames per second while retaining its...Read more

F
freshandfearless.co.uk
23/11/2018
All-In-One Travel Camera: Canon PowerShot SX740 HS

The Fresh and Fearless review highlights the Canon PowerShot SX740 HS as an impressive, compact travel camera featuring a powerful 40x optical zoom (24-960mm) and a 20.3-megapixel lens that provides superior, sharp images compared to smartphones. It is versatile enough for all skill levels, offering both automatic modes and full manual controls for customized shooting, particularly...Read more

C
chip.de
10/10/2018
Canon PowerShot SX740 HS (Digital Camera) Review

The Canon PowerShot SX740 HS is a highly pocketable superzoom compact camera that excels in flexibility but falls short in overall image quality. Driven by a Digic-8 processor, its standout strengths include an expansive 40x optical zoom range (24–960 mm equivalent), snappy continuous shooting at 8.4 frames per second, and a reliable, quick autofocus system that locks onto targets...Read more

(Translated)Show original
D
digitalkamera.de
19/10/2018
Review: Canon PowerShot SX740 HS Travel Zoom Camera

The Digitalkamera.de review highlights the Canon PowerShot SX740 HS as a capable, pocket-sized travel camera featuring an impressive 40x optical zoom lens (24-960mm equivalent) and a 3-inch, 180-degree tilting display. Powered by the DIGIC 8 processor, the camera offers fast performance with 10 fps burst shooting, 4K video resolution, and effective 5-axis image stabilization for...Read more

(Translated)Show original
D
dkamera.de
19/02/2019
Canon PowerShot SX740 HS Review

The dkamera.de review of the Canon PowerShot SX740 HS highlights the travel zoom camera's evolutionary upgrades, powered by the DIGIC 8 processor to offer 4K video recording at 30fps and a 10 fps burst rate. Its primary strengths include a versatile 40x optical zoom lens (24-960mm equivalent), an effective 5-axis stabilizer, and a 180-degree tilting screen suitable for vlogging....Read more

(Translated)Show original
F
fotohits.de
23/07/2026
Camera Test: Canon SX740 HS | FOTO HITS Magazine", "Canon SX740 HS Camera Review | FOTO HITS Magazine

Conversely, the camera suffers from notable limitations, primarily its lack of RAW image support and a total absence of a hot shoe for external flash units or studio triggers. On the negative side regarding image quality, the high pixel density of the small 1/2.33-inch CMOS sensor causes noticeable noise artifacts starting at just ISO 100. This requires aggressive internal noise...Read more

(Translated)Show original
D
dkamera.de
19/02/2019
Conclusion | Canon PowerShot SX740 HS Review

The Canon PowerShot SX740 HS is a compact travel zoom camera equipped with a 20.2-megapixel 1/2,3-inch BSI-CMOS sensor and a powerful 40x optical zoom lens spanning a 24-960mm equivalent focal range. In terms of performance, the camera shines with its fast operation, delivering a high burst rate of up to 10 frames per second for a 32-shot buffer and a remarkably rapid wide-angle...Read more

(Translated)Show original
T
test.de
31/10/2025
Review: Canon PowerShot SX740 HS | Stiftung Warentest", "Test: Canon PowerShot SX740 HS | Stiftung Warentest

The Sony RX100 VII, reviewed by Stiftung Warentest, features a premium, pocket-sized design with a 1-inch stacked CMOS sensor and a versatile 24-200mm Zeiss zoom lens, offering professional image quality, fast 0.02-second autofocus, and 20 fps burst shooting. It is well-suited for creators with 4K HDR video and microphone input, according to Stiftung Warentest. However, the camera...Read more

(Translated)Show original
L
lesnumeriques.com
30/01/2019
Canon PowerShot SX740 HS review: An evolution too timid

The Canon PowerShot SX740 HS is a compact camera that offers minor upgrades over its predecessor, the SX730 HS, primarily driven by its new Digic 8 image processor. Its standout features include a powerful 40x optical zoom (24-960mm equivalent), built-in Wi-Fi and Bluetooth, and a durable build quality. Thanks to the updated processor, the camera boasts improved performance speeds,...Read more

(Translated)Show original
C
cnetfrance.fr
28/03/2026
Canon SX740 HS compact review: the 40x zoom saves the day

The Canon PowerShot SX740 HS is a compact travel camera praised for its incredible 40x optical zoom lens tucked into a pocket-sized body. A major highlight of this review is the addition of the Digic 8 image processor, which upgrades the camera by bringing 4K video recording and faster burst shooting. Users will love the handy 180-degree tilting LCD screen, making it very easy to...Read more

(Translated)Show original
F
findmax.fr
12/11/2024
Canon PowerShot SX740 HS review: Our full verdict

The Canon PowerShot SX740 HS is an ultra-compact travel camera that stands out for packing a massive 40x optical zoom lens (24-960mm equivalent) and a fast DIGIC 8 processor into a highly portable 299-gram body. Priced around €417 to €449, it targets lightweight travelers, family users, and casual vloggers. According to a one-week intensive review, its biggest strengths are its...Read more

(Translated)Show original
C
camerarace.com
15/05/2024
Canon PowerShot SX740 HS - Review and Technical Specifications

The Canon PowerShot SX740 HS is highlighted as a highly portable, versatile compact camera ranking in the top tier for portrait, landscape, and sports photography. It is praised for its powerful 40x optical zoom lens (24-960mm) combined with 5-axis image stabilization for sharp handheld shots and a fast 10 fps continuous shooting speed for tracking subjects. Key drawbacks identified...Read more

(Translated)Show original
I
insert-coin.fr
28/03/2026
Canon SX740 HS Review

The Canon PowerShot SX740 HS review highlights a highly portable, lightweight compact camera (weighing just 299 grams and measuring 11 cm wide) designed for daily use and travel. The standout feature of this camera is its impressive 40x optical zoom, which is supported by a 5-axis image stabilization system to help keep shots steady. Additional pros include its 20.3-megapixel...Read more

(Translated)Show original
P
photographiesdelannee.com
21/03/2026
Canon PowerShot SX740 HS review: The compact essentials", "Canon PowerShot SX740 HS test: Everything you need in a compact camera

The Canon PowerShot SX740 HS Lite Edition is a lightweight and portable compact digital camera weighing 280 grams and measuring 10.32 x 27.74 x 16.13 cm. It is highly regarded by users for its exceptional image quality and intuitive navigation, scoring an average of 4.6 out of 5 stars on Amazon. On the technical side, it features a 20.1 MP effective resolution sensor, a powerful 40x...Read more

(Translated)Show original
B
backgreenz.com
26/11/2025
Canon PowerShot SX740 HS Review: Compact Power

The Backgreenz review praises the Canon PowerShot SX740 HS Lite Edition as an outstanding, pocket-sized travel companion that perfectly blends portability and performance. Weighing only 280 grams, this compact device delivers impressive high-resolution imagery and sharp 2160p (4K) video, backed by an efficient lithium-ion battery that maintains strong stamina even when using the...Read more

(Translated)Show original
X
xatakafoto.com
07/11/2018
Canon PowerShot SX740 HS Review: A compact camera that stands out for its zoom but targets casual users

The Xataka Foto review characterizes the Canon PowerShot SX740 HS as a classic, point-and-shoot travel camera tailored strictly for vacationers and families who prioritize simplicity and extreme zoom reach over professional features. Equipped with a 20.3 MP sensor and a DIGIC 8 processor, the camera features an outstanding 40x optical zoom (24–960mm equivalent) and upgraded 10 fps...Read more

(Translated)Show original
A
altroconsumo.it
23/07/2026
Review of the CANON POWERSHOT SX740 HS camera", "CANON POWERSHOT SX740 HS camera test

The Canon PowerShot SX740 HS is a fixed-lens "superzoom" digital camera that stands out in its category for balancing high performance with a competitive price, earning it the "Best in Test and Purchase" title from Altroconsumo. Tested in September 2018, this 300g camera features a 1/2.3" sensor with 20.2-megapixel resolution and an impressive 40x optical zoom lens, which provides a...Read more

(Translated)Show original
C
camerarace.com
23/07/2026
Canon PowerShot SX740 HS - Review and Technical Specifications

The Canon PowerShot SX740 HS is identified as a highly portable, user-friendly compact camera ideal for daily use, featuring a small, lightweight design and an impressive 40x optical zoom. Key performance strengths include a fast shutter speed, reliable autofocus for tracking, effective image stabilization for low light, and convenient wireless connectivity. However, the review...Read more

(Translated)Show original
F
fotocamerapro.it
17/12/2018
Canon PowerShot SX740 HS Review

The Canon PowerShot SX740 HS is a pocket-sized superzoom compact camera designed for amateur photographers and travelers seeking a portable alternative to a smartphone. Driven by the DIGIC 8 processor, its standout feature is a powerful 40x optical zoom lens covering a 24–960mm equivalent focal length, paired with a 5-axis image stabilization system. Key upgrades from its...Read more

(Translated)Show original
F
fotografiamoderna.it
21/03/2025
Canon SX740 HS: Is it still worth buying today? Review

Overview and Key Specifications The Canon PowerShot SX740 HS is a lightweight, 300-gram travel camera designed for beginners, families, and casual content creators who need a portable alternative to a smartphone. It features a 20.3-megapixel 1/2.3″ CMOS sensor paired with a DIGIC 8 processor, delivering sharp images and natural colours under optimal, bright lighting conditions. Its...Read more

(Translated)Show original
C
consumentenbond.nl
04/10/2018
Canon SX740 HS review: faster and better?

The review by Consumentenbond outlines that the Canon PowerShot SX740 HS is a compact travel zoom camera tailored for convenience on the go, offering notable upgrades in speed over its predecessor, the SX730, thanks to its new DIGIC 8 processor. Key pros highlighted in the test include an impressive 40x optical zoom range that far outperforms smartphones, decreased shutter lag, and...Read more

(Translated)Show original
C
consumentenbond.nl
Onbekend
Canon PowerShot SX740 HS - Test, Reviews & Prices

The Consumentenbond review highlights the Canon PowerShot SX740 HS as a highly capable, pocket-sized travel zoom camera featuring an impressive 40x optical zoombereik (24 - 960 mm) and an 8 mm (1/2.3 inch) sensor. Built with a robust body that looks and feels like premium metal, it is praised for its excellent ergonomics, including large, well-placed buttons, dedicated thumb space...Read more

(Translated)Show original
N
nl.letsgodigital.org
11/10/2018
Canon PowerShot SX740 HS review

The Canon PowerShot SX740 HS is a highly portable point-and-shoot travel camera featuring a powerful 40x optical zoom lens (24-960mm equivalent), an updated DIGIC 8 processor, and a 20.3-megapixel BSI CMOS sensor. A major highlight of this model is its newly added 4K Ultra HD video recording capability at 25fps, alongside a vastly improved burst mode capable of shooting at 10fps....Read more

(Translated)Show original

Video reviews

Best alternatives

fujifilm-x70
Fujifilm X70

Cameras

6.5
panasonic-lumix-dmc-zs100
Panasonic LUMIX DMC ZS100

Cameras

5.9
panasonic-lumix-dc-zs200
Panasonic LUMIX DC ZS200

Cameras

6.2
No image
Fujifilm X Half

Cameras

5.3
dxo-one
DxO ONE

Cameras

5.0
sigma-dp2-merrill
Sigma DP2 Merrill

Cameras

4.9
fujifilm-x30
Fujifilm X30

Cameras

6.1
fujifilm-x100s
Fujifilm X100S

Cameras

5.6
olympus-stylus-1s
Olympus Stylus 1S

Cameras

5.6
canon-powershot-g9-x
Canon PowerShot G9 X

Cameras

5.5
nikon-coolpix-s6900
Nikon COOLPIX S6900

Cameras

5.4
fujifilm-x20
Fujifilm X20

Cameras

5.4

Compare Canon PowerShot SX740 HS with

VS
VS

Compare