OVERALL
ALTERNATIVES
SPECS
VS AVERAGE
REVIEWS
Scored using CRM Software Methodology v3.0
CRM Software Methodology v3.0
Mathematical & Unbiased Scoring
Products in this category are scored under Frontum CRM Software Methodology v3.0: the technical score from the specifications is the base, and independent expert and video reviews (up to ±0.5 points), owner opinions (up to ±0.3) and best-of lists (up to +0.3) move it up or down.
Explore CRM Software Methodology v3.0

LeadSquared review: 54 specs compared

Starting price:40 USD/user/moFree plan:noAI assistant:yesBuilt-in quotes and invoicing:yesWorkflow automation:yes

LeadSquared Review: Compare 54 technical specifications, 2 expert and video reviews and 1 best-of list to see how this product ranks in the CRM Software category and whether it is worth buying.

LeadSquared
8.3/10

Overall score

Score
8.3/ 10
✕
What it is
Our main score for this model, 1–10. It combines specs, expert reviews and best-of lists.
How we count it
Parts: Technical score 40%, Reviews score 30%, List score 30%
Marks: Each part gets a mark out of 10. For reviews, lists and owners, a typical model in this category gets about 8 and the best one gets 10.
No data yet: A part with no data shows "?". It counts as the mark of a weaker model in this category (4 in 5 models with data score higher). This way, models with reviews, lists and owners usually come out ahead.
Score distribution
▼
<55-66-77-88-99-10
▲ Better than 88% of models
Score components

40%

9.0

Technical score

30%

7.7

Reviews score

30%

8.1

List score

▲Better than 88% of CRM software
9.0

Technical score

Technical score
9.0/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
★ Better than 92% of models
Score components

25%

7.3

Product & Pricing

25%

9.5

Core CRM

20%

10

Sales & Automation

15%

9.2

Integrations & Access

15%

9.6

Security & Deployment

★Better than 92%
7.7

Reviews score

Reviews score
7.7/ 10
✕
What it is
Average grade from independent test sites, magazines and video reviewers, 1–10.
How we count it
Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
Share: Reviews count 30% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
▼ Worse than 69% of models

80%

7.9

Average grade

20%

6.9

Popularity

Grades by review (2)
2 videos, average 7.5/10. We use 3 reviews; the 1 missing counts as the category's typical 8.1: (7.5 × 2 + 8.1 × 1) ÷ 3 = 7.7. Reviews count 30% of the overall score.
User ratings collected online are not part of this score.
▼Worse than 69%
8.1

List score

List score
8.1/ 10
✕
What it is
How often independent test sites, magazines and video reviewers put this model in their best-of lists for this category.
How we count it
Points: The model in the most lists of this category gets 10; the others get 8 to 10 in proportion. In no list yet: 7.5. Lists count 30% of the overall score.
Enough data: Every list counts, even a single one. With fewer than 5 best-of lists in the category, this part is left out.
Lists with this model (1)
List score: in 1 of 44 lists (2%)
▲Better than 73%
Pricing & Access
Best rankings
Available: ranking among products currently available (including other versions of this product).All: ranking among all products in the database.
Loading category ranking...

CRM Software product ranking

Ranked #30 of 242 products in CRM Software (Overall score)

Technical Specifications of CRM platform LeadSquared

Technical score
Technical score
9.0/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
★ Better than 92% of models
Score components:

25%

7.3

Product & Pricing

25%

9.5

Core CRM

20%

10

Sales & Automation

15%

9.2

Integrations & Access

15%

9.6

Security & Deployment

9.0
Reviews score
7.7
List score
8.1
Starting price
40 USD/user/mo
Market range: <0 USD/user/mo – >100 USD/user/mo
This CRM platform has a starting price of 40 USD/user/mo, which is higher than that of 54.7% of CRM platforms and equal to that of 4.7% of CRM platforms.
Billing period
Annual
Free plan
no
This CRM platform does not offer a permanent free plan.
Free trial
yes
This CRM platform offers a time-limited free trial.
14 days.
Minimum seats
1 seat
Market range: <1 seat – >6 seats
This CRM platform has a minimum purchase requirement of 1 seat, which is lower than that of 1.9% of CRM platforms and equal to that of 98.1% of CRM platforms.
Show more
Account and company management
yes
This CRM platform supports account and company management. 0.2% of CRM platforms support account and company management.
Contact management
yes
This CRM platform supports contact management. 0% of CRM platforms support contact management.
Lead management
yes
This CRM platform supports lead management. 0.2% of CRM platforms support lead management.
Zero-lead-leakage automated capture from ads, portals, and web.
Deal and pipeline management
yes
This CRM platform supports deal and pipeline management. 0.2% of CRM platforms support deal and pipeline management.
Configurable multi-pipeline sales opportunity tracking.
Custom fields
yes
This CRM platform supports custom fields. 0% of CRM platforms support custom fields.
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AI assistant
yes
This CRM platform offers an AI assistant. 78.1% of CRM platforms offer this feature.
Ace AI provides predictive conversion scoring and next-best actions.
Workflow automation
yes
This CRM platform supports workflow automation. 0.5% of CRM platforms offer this feature.
No-code visual automation builder for complex sales journeys.
Lead scoring
yes
This CRM platform supports lead scoring. 80.4% of CRM platforms offer this feature.
Dynamic engagement and demographic lead scoring.
Email sync and tracking
yes
This CRM platform supports email sync and tracking. 0.5% of CRM platforms offer these features.
Sales forecasting
yes
This CRM platform supports sales forecasting. 85.2% of CRM platforms offer this feature.
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Marketplace integrations
yes
This CRM platform offers marketplace integrations. 1.9% of CRM platforms offer marketplace integrations.
LeadSquared App Marketplace with 100+ native connectors.
API access
yes
This CRM platform offers API access. 0.2% of CRM platforms offer API access.
Webhooks
yes
This CRM platform supports webhooks. 1.4% of CRM platforms support webhooks.
Mobile apps
yes
This CRM platform offers mobile apps. 2.4% of CRM platforms offer mobile apps.
Native mobile CRM with GPS geofencing on iOS and Android.
Data import and export
yes
This CRM platform supports data import and export. 0% of CRM platforms support data import and export.
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Single sign-on (SSO)
yes
This CRM platform supports single sign-on. 76.9% of CRM platforms support single sign-on.
SAML 2, Okta, and Azure AD single sign-on.
Security certifications
SOC 2 Type II, ISO 27001
Role-based permissions
yes
This CRM platform supports role-based permissions. 0.7% of CRM platforms support role-based permissions.
Role-based and permission-template user governance.
Audit logs
yes
This CRM platform provides audit logs. 2.6% of CRM platforms provide audit logs.
Comprehensive audit trails for data access and changes.
Supported operating systems
Web, iOS, Android
Show more

LeadSquared vs the average CRM platform

246810TotalProduct & PricingCore CRMSales & AutomationIntegrations & AccessSecurity & Deployment
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
    SAML 2, Okta, and Azure AD single sign-on.
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    Ace AI provides predictive conversion scoring and next-best actions.
  • Supports custom objects
    This CRM platform supports custom objects, while the average CRM platform does not. 19.4% of CRM platforms support custom objects.
    Custom activities and custom entity data structures.
  • Supports sales forecasting
    This CRM platform supports sales forecasting, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
  • Supports omnichannel messaging
    This CRM platform supports omnichannel messaging, while the average CRM platform does not. 14.8% of CRM platforms support omnichannel messaging.
    Omnichannel messaging across WhatsApp, SMS, and Email.
  • Supports territory management
    This CRM platform supports territory management, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
    Comprehensive geographic, zip code, and product territory management.
  • Supports lead scoring
    This CRM platform supports lead scoring, while the average CRM platform does not. 19.8% of CRM platforms offer this feature.
    Dynamic engagement and demographic lead scoring.
  • Supports sales sequences
    This CRM platform supports sales sequences, while the average CRM platform does not. 22.7% of CRM platforms offer this feature.
    Automated sales cadences across email, SMS, and WhatsApp.
  • 6% better value for money
    LeadSquared offers better value for money than the average CRM platform (8.84 vs 8.3).
    8.84 vs 8.34
  • Supports custom objects
    This CRM platform supports custom objects, while the average CRM platform does not. 19.4% of CRM platforms support custom objects.
    Custom activities and custom entity data structures.
  • Supports territory management
    This CRM platform supports territory management, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
    Comprehensive geographic, zip code, and product territory management.
  • Offers real estate features or templates
    This CRM platform offers real estate features or templates, while the average CRM platform does not. 11.3% of CRM platforms offer this support.
    Specialized real estate CRM edition with property inventory matching.
  • Offers a client portal
    This CRM platform offers a client portal, while the average CRM platform does not. 36.3% of CRM platforms offer this feature.
    External portals for student admissions, loan applications, and partners.
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    Ace AI provides predictive conversion scoring and next-best actions.
  • Supports sales forecasting
    This CRM platform supports sales forecasting, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
  • Supports lead scoring
    This CRM platform supports lead scoring, while the average CRM platform does not. 19.8% of CRM platforms offer this feature.
    Dynamic engagement and demographic lead scoring.
  • Supports sales sequences
    This CRM platform supports sales sequences, while the average CRM platform does not. 22.7% of CRM platforms offer this feature.
    Automated sales cadences across email, SMS, and WhatsApp.
  • Supports marketing automation
    This CRM platform supports marketing automation, while the average CRM platform does not. 28.9% of CRM platforms support marketing automation.
    Integrated marketing automation with drip emails and landing pages.
  • In-quote online payments
    This CRM platform supports online payments within quotes, while the average CRM platform does not. 32% of CRM platforms support online payments within quotes.
    Payment gateway integrations for instant fee and quote collection.
  • Calling and dialler tools
    This CRM platform offers calling and dialler tools, while the average CRM platform does not. 31.1% of CRM platforms offer calling and dialler tools.
    Cloud telephony integration with click-to-call and call recording.
  • Built-in e-signature
    This CRM platform has built-in e-signature, while the average CRM platform does not. 22.5% of CRM platforms offer built-in e-signature.
    Native e-signature workflow integration.
  • Supports omnichannel messaging
    This CRM platform supports omnichannel messaging, while the average CRM platform does not. 14.8% of CRM platforms support omnichannel messaging.
    Omnichannel messaging across WhatsApp, SMS, and Email.
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
    SAML 2, Okta, and Azure AD single sign-on.
  • Offers European data residency
    This CRM platform offers European data residency, while the average CRM platform does not. 21.6% of CRM platforms offer European data residency.
  • Supports offline use with local storage
    This CRM platform supports offline use with local data storage, while the average CRM platform does not. 7.4% of CRM platforms support this.
    Mobile app supports offline meeting logging and data caching.
  • Lower contact limit
    This CRM platform includes fewer contacts than the average CRM platform (5,000 contacts vs unlimited contacts).
    5,000 contacts vs unlimited contacts
  • 1 USD/user/mo $/user/mo higher starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    LeadSquared
    the average CRM platform
    LeadSquared has a higher starting price than the average CRM platform (40 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    40 USD/user/mo vs 39 USD/user/mo
  • 2.5% lower review score
    Reviews score
    7.7/ 10
    ✕
    What it is
    Average grade from independent test sites, magazines and video reviewers, 1–10.
    How we count it
    Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
    Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
    Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
    Share: Reviews count 30% of the overall score.
    Score distribution
    ▼
    <55-66-77-88-99-10
    ▼ Worse than 69% of models

    80%

    7.9

    Average grade

    20%

    6.9

    Popularity

    Grades by review (2)
    2 videos, average 7.5/10. We use 3 reviews; the 1 missing counts as the category's typical 8.1: (7.5 × 2 + 8.1 × 1) ÷ 3 = 7.7. Reviews count 30% of the overall score.
    User ratings collected online are not part of this score.
    7.7 vs 7.9
  • 1.2% lower list score
    List score
    8.1/ 10
    ✕
    What it is
    How often independent test sites, magazines and video reviewers put this model in their best-of lists for this category.
    How we count it
    Points: The model in the most lists of this category gets 10; the others get 8 to 10 in proportion. In no list yet: 7.5. Lists count 30% of the overall score.
    Enough data: Every list counts, even a single one. With fewer than 5 best-of lists in the category, this part is left out.
    Lists with this model (1)
    List score: in 1 of 44 lists (2%)
    8.1 vs 8.2
  • 2.5% lower review score
    Reviews score
    7.7/ 10
    ✕
    What it is
    Average grade from independent test sites, magazines and video reviewers, 1–10.
    How we count it
    Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
    Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
    Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
    Share: Reviews count 30% of the overall score.
    Score distribution
    ▼
    <55-66-77-88-99-10
    ▼ Worse than 69% of models

    80%

    7.9

    Average grade

    20%

    6.9

    Popularity

    Grades by review (2)
    2 videos, average 7.5/10. We use 3 reviews; the 1 missing counts as the category's typical 8.1: (7.5 × 2 + 8.1 × 1) ÷ 3 = 7.7. Reviews count 30% of the overall score.
    User ratings collected online are not part of this score.
    7.7 vs 7.9
  • 1.2% lower list score
    List score
    8.1/ 10
    ✕
    What it is
    How often independent test sites, magazines and video reviewers put this model in their best-of lists for this category.
    How we count it
    Points: The model in the most lists of this category gets 10; the others get 8 to 10 in proportion. In no list yet: 7.5. Lists count 30% of the overall score.
    Enough data: Every list counts, even a single one. With fewer than 5 best-of lists in the category, this part is left out.
    Lists with this model (1)
    List score: in 1 of 44 lists (2%)
    8.1 vs 8.2
  • Lower contact limit
    This CRM platform includes fewer contacts than the average CRM platform (5,000 contacts vs unlimited contacts).
    5,000 contacts vs unlimited contacts
  • 1 USD/user/mo $/user/mo higher starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    LeadSquared
    the average CRM platform
    LeadSquared has a higher starting price than the average CRM platform (40 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    40 USD/user/mo vs 39 USD/user/mo

Video reviews

Hands-on testing and real-world video evaluations

7.0
Dan Thorne
≈ estimated
20/01/2025
Comparison review · pros and cons list
Verdict
LeadSquared offers good value for small to medium businesses, but is less flexible and scalable than alternatives.
8.0
Wise Explainer
≈ estimated
04/12/2024
Short overview · feature summary and recommendation
Verdict
LeadSquared is a solid marketing automation choice for medium to large organizations, though pricing runs higher.
Brand video
Overview video
Overview video

Third-party reviews

What we like about LeadSquared

  • Dedicated real estate modules with property inventory tracking, buyer-seller matching, and closing pipelines.
  • Built-in AI assistant for conversation summaries and draft creation, paired with multi-step workflow triggers.
  • Integrated calling dialer with one-click calling, automatic interaction logging, and voicemail drops.
  • Relational data modeling supporting custom entities and tailored associations beyond basic accounts and deals.
  • European data center residency and GDPR-aligned infrastructure safeguards catering to European commercial regulations.

What we don't like about LeadSquared

  • Absence of a permanent free plan, requiring an ongoing recurring subscription starting around $25/user/month.
  • Granular role-based permission tiers and advanced reporting customization require upgrading to premium subscriptions.
  • Built-in billable time tracking is absent, necessitating dedicated time-tracking software for professional billing.
  • Initial onboarding and custom field schema configuration can present an administrative learning curve for non-technical teams.

Verdict

Engineered by LeadSquared, LeadSquared provides a modern cloud customer relationship management suite designed to organize business opportunities and drive revenue. Core functionality centers on comprehensive account tracking, visual pipeline stages, custom attributes, and automated team task assignments. Communication modules streamline client touchpoints through automatic email tracking, follow-up notifications, and centralized interaction timelines with built-in voice calling complemented by AI deal scoring. The platform ensures seamless operational accessibility through responsive mobile apps, extensive developer APIs, and integrated sales performance dashboards. Drawbacks include the absence of a permanent free plan, starting subscription fees around $25 per user monthly, and advanced reporting restricted to enterprise tiers. It stands as a well-balanced platform for mid-market commercial teams demanding structured opportunity management and reliable sales pipeline oversight.

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