Attio Review | 54 Data compared

8.8

Excellent

8.8

Excellent

8.0

Excellent

9.0
Small business
What it is: Evaluates accessible starter pricing tiers, permanent free plans, risk-free trial access, and built-in client invoicing for small businesses.
Score components:
40.0%
9.8
Starting price
25.0%
10.0
Free plan
20.0%
10.0
Free trial
15.0%
4.0
Built-in quotes and invoicing
10.0
Sales automation
What it is: Measures visual workflow automation triggers, AI lead scoring accuracy, multi-stage sales forecasting, and seamless two-way email tracking.
Score components:
35.0%
10.0
Workflow automation
25.0%
10.0
Lead scoring
25.0%
10.0
Sales forecasting
15.0%
10.0
Email sync and tracking
5.2
Client and pipeline management
What it is: Assesses visual sales pipeline customization, quote and contract generators, native mobile iOS/Android apps, and built-in VoIP calling.
Score components:
35.0%
4.0
Built-in quotes and invoicing
25.0%
4.0
Project management
20.0%
10.0
Mobile apps
20.0%
4.0
Calling and dialer
8.8
Enterprise security and compliance
What it is: Evaluates enterprise SAML single sign-on (SSO), immutable audit log retention, self-hosted deployment options, and granular REST API permissions.
Score components:
35.0%
10.0
Single sign-on (SSO)
25.0%
10.0
Audit logs
20.0%
4.0
Self-hosting
20.0%
10.0
API access

Technical Specifications of CRM platform Attio

Overall score

8.8

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Popularity

What it is: An indicator based on the number of reviews received by CRM platforms.

When it matters: When you prefer a CRM platform that has been chosen and reviewed by many other users.

Product & Pricing

What it is: Subscription plans, billing terms, limits, and entry-level cost for comparing CRM affordability.

When it matters: It matters when you need to compare the real starting price, billing commitment, and capacity included in the first plan.

Score components:

24.0%

9.8

Starting price

20.0%

Contact limit

15.0%

Free plan

12.0%

7.5

Included file storage

11.0%

Free trial

11.0%

Minimum seats

7.0%

Startup program or discount

9.7

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Starting price

What it is: The lowest advertised recurring entry-plan price for the CRM software, including its currency and billing period.

When it matters: It matters when recurring cost is a primary buying constraint.

Importance: HIGH

Good value: Lower recurring entry-plan price

Billing period

What it is: The recurring time interval attached to the advertised entry-plan price.

When it matters: It matters when comparing monthly and annual commitments with different headline prices.

Importance: LOW

Free plan

What it is: Whether the CRM software offers a permanent free plan.

When it matters: It matters when you want basic CRM access without a recurring fee.

Importance: MEDIUM

Free trial

What it is: Whether the CRM software offers a time-limited free trial.

When it matters: It matters when you want to test the CRM workflow before choosing a paid plan.

Importance: MEDIUM

Minimum seats

What it is: The smallest number of paid seats required for the entry plan.

When it matters: It matters when a small team wants to avoid paying for unused seats.

Importance: MEDIUM

Good value: Lower required minimum number of paid seats

Core CRM

What it is: Core records and daily CRM operations, including accounts, contacts, leads, deals, pipelines, custom fields, quotes, invoicing, and project tracking.

When it matters: It matters when the CRM must support a complete, consistent view of customer relationships and pipeline activity.

Score components:

12.0%

Deal and pipeline management

9.0%

Contact management

9.0%

Lead management

8.0%

Custom fields

8.0%

Reporting and dashboards

7.0%

Custom objects

7.0%

4.0

Built-in quotes and invoicing

6.0%

Account and company management

6.0%

Automatic duplicate detection

6.0%

4.0

Territory management

5.0%

Tasks

5.0%

4.0

Project management

5.0%

4.0

Client portal

4.0%

4.0

Real estate features or templates

3.0%

4.0

Time tracking

8.2

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Account and company management

What it is: Whether the CRM supports account and company management.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: LOW

Contact management

What it is: Whether the CRM supports contact management.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Lead management

What it is: Whether the CRM supports lead management.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Deal and pipeline management

What it is: Whether the CRM supports deal and pipeline management.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Custom fields

What it is: Whether the CRM lets users create custom fields.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Sales & Automation

What it is: Sales execution and automation tools for workflows, AI assistance, scoring, outreach cadences, forecasting, and e-signatures.

When it matters: It matters when you want to reduce repetitive sales work, standardize follow-up, or make pipeline decisions from forecasts.

Score components:

13.0%

Workflow automation

12.0%

AI assistant

11.0%

Email sync and tracking

9.0%

Lead scoring

9.0%

Sales forecasting

9.0%

Sales sequences

8.0%

4.0

Marketing automation

8.0%

4.0

Calling and dialer

8.0%

4.0

In-quote online payments

7.0%

4.0

Built-in e-signature

6.0%

Calendar sync

8.1

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AI assistant

What it is: Whether the CRM includes native AI assistant capabilities for generative text, summaries, and sales insights.

When it matters: It matters when you want AI to automate writing, summarize customer interactions, and speed up daily sales tasks.

Importance: MEDIUM

Workflow automation

What it is: Whether the CRM supports configurable workflow automation.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Lead scoring

What it is: Whether the CRM supports lead scoring.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: LOW

Email sync and tracking

What it is: Whether the CRM syncs email and tracks opens and clicks.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Sales forecasting

What it is: Whether the CRM provides sales forecasting.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: LOW

Integrations & Access

What it is: Connections, interfaces, APIs, apps, data movement, omnichannel messaging, and support channels around the CRM.

When it matters: It matters when the CRM must fit your existing tools, be usable across devices, or offer the support and access model your team needs.

Score components:

16.0%

Marketplace integrations

16.0%

API access

14.0%

4.0

Omnichannel messaging

12.0%

Mobile apps

11.0%

Webhooks

11.0%

Data import and export

10.0%

3.0

Supported interface languages

10.0%

Mobile app store rating

8.5

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Marketplace integrations

What it is: Whether the CRM provides a native integration marketplace.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: LOW

API access

What it is: Whether the CRM provides documented API access.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: LOW

Webhooks

What it is: Whether the CRM supports outbound webhooks.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: LOW

Mobile apps

What it is: Whether the CRM provides official mobile apps.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: LOW

Data import and export

What it is: Whether the CRM supports both data import and export.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: LOW

Security & Deployment

What it is: Security controls, permissions, auditability, hosting, storage, and data-residency choices for deploying the CRM.

When it matters: It matters when compliance, internal controls, deployment responsibility, or the location of customer data affects the buying decision.

Score components:

30.0%

Role-based permissions

25.0%

Single sign-on (SSO)

20.0%

Audit logs

15.0%

European data residency

6.0%

4.0

Self-hosting

4.0%

4.0

Offline and local storage

9.4

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Single sign-on (SSO)

What it is: Whether the CRM supports single sign-on.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Security certifications

What it is: The security certifications or compliance frameworks documented for the CRM provider.

When it matters: It matters when your organization needs evidence of formal security or compliance controls.

Importance: LOW

Role-based permissions

What it is: Whether the CRM supports configurable roles and permissions.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Audit logs

What it is: Whether the CRM provides audit logs of user or record activity.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Supported operating systems

What it is: The operating systems supported by the CRM’s desktop or mobile clients.

When it matters: It matters when your team needs native clients on specific operating systems.

Importance: LOW

Attio vs the average CRM platform

Why is Attio better than the average CRM platform?

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Offers a permanent free plan
Attio offers a permanent free plan, while the average CRM platform does not.
Free plan includes up to 3 seats and core CRM features.
What it is: Whether the CRM software offers a permanent free plan.
When it matters: It matters when you want basic CRM access without a recurring fee.
Importance: MEDIUM
Attio offers a permanent free plan, while the average CRM platform does not.
Supports single sign-on
Attio supports single sign-on, while the average CRM platform does not support single sign-on.
SAML 2.0 single sign-on on Pro and Enterprise tiers.
What it is: Whether the CRM supports single sign-on.
When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.
Importance: MEDIUM
Attio supports single sign-on, while the average CRM platform does not support single sign-on.
Native AI assistant
Attio includes native AI assistant capabilities, while the average CRM platform does not.
Attio AI provides automated data enrichment and research formulas.
What it is: Whether the CRM includes native AI assistant capabilities for generative text, summaries, and sales insights.
When it matters: It matters when you want AI to automate writing, summarize customer interactions, and speed up daily sales tasks.
Importance: MEDIUM
Attio includes native AI assistant capabilities, while the average CRM platform does not.
Custom objects available
Attio lets users create custom object types, while the average CRM platform does not let users create custom object types.
Native support for custom object schemas and relationships.
What it is: Whether the CRM lets users create custom object types.
When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.
Importance: LOW
Attio lets users create custom object types, while the average CRM platform does not let users create custom object types.
Sales forecasting
Attio provides sales forecasting, while the average CRM platform does not provide sales forecasting.
Pipeline weighted values and revenue projections.
What it is: Whether the CRM provides sales forecasting.
When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.
Importance: LOW
Attio provides sales forecasting, while the average CRM platform does not provide sales forecasting.
40 GB Larger file storage
Attio offers more included file storage than the average CRM platform.
What it is: Total cloud storage capacity provided for document attachments, customer files, and media.
When it matters: Essential for teams storing contracts, proposals, presentations, and customer media directly in the CRM.
Importance: MEDIUM
Good value: 50 GB or more
Attio offers more included file storage than the average CRM platform.50 GB vs 10 GB
Supports lead scoring
Attio supports lead scoring, while the average CRM platform does not support lead scoring.
Configurable formula-based and AI-driven contact/deal scoring.
What it is: Whether the CRM supports lead scoring.
When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.
Importance: LOW
Attio supports lead scoring, while the average CRM platform does not support lead scoring.
Automated sales sequences
Attio supports automated sales sequences, while the average CRM platform does not support automated sales sequences.
Automated email sequences and multi-step follow-ups.
What it is: Whether the CRM supports automated sales sequences.
When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.
Importance: LOW
Attio supports automated sales sequences, while the average CRM platform does not support automated sales sequences.
Offers a permanent free plan
Attio offers a permanent free plan, while the average CRM platform does not.
40 GB Larger file storage
Attio offers more included file storage than the average CRM platform.
Startup discount program
Attio includes an official startup program, while the average CRM platform does not.
Custom objects available
Attio lets users create custom object types, while the average CRM platform does not let users create custom object types.
Native AI assistant
Attio includes native AI assistant capabilities, while the average CRM platform does not.
Sales forecasting
Attio provides sales forecasting, while the average CRM platform does not provide sales forecasting.
Supports lead scoring
Attio supports lead scoring, while the average CRM platform does not support lead scoring.
Automated sales sequences
Attio supports automated sales sequences, while the average CRM platform does not support automated sales sequences.
Better mobile app rating
Attio has higher mobile app store ratings than the average CRM platform.
Supports single sign-on
Attio supports single sign-on, while the average CRM platform does not support single sign-on.

Integrations & Access

Security & Deployment

Why is Attio worse than the average CRM platform?

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No built-in quotes or invoicing
Attio does not include built-in quotes or invoicing, while the average CRM platform does.
Focuses on pipeline and deal tracking; quotes/invoices handled via integrations.
No built-in quotes or invoicing
Attio does not include built-in quotes or invoicing, while the average CRM platform does.
Focuses on pipeline and deal tracking; quotes/invoices handled via integrations.
What it is: Whether the CRM includes native capabilities to generate price quotes, estimates, and invoices.
When it matters: It matters when small businesses, freelancers, or consultants want to bill clients directly without paying for external invoicing tools.
Importance: LOW
Attio does not include built-in quotes or invoicing, while the average CRM platform does.

Total

Core CRM

Third-party reviews

techradar.com

no rating assigned

TechRadar evaluates Attio as a capable CRM solution, praising its modern next-generation relationship engine, flexible custom data models, and fluid real-time collaboration. On the downside, reviewers note higher cost on premium tiers and requiring thoughtful initial setup to design bespoke data architectures. Ultimately, it is recommended for tech startups, venture capital firms,...Read more

capterra.com

no rating assigned

Capterra evaluates Attio as a capable CRM solution, praising its modern next-generation relationship engine, flexible custom data models, and fluid real-time collaboration. On the downside, reviewers note higher cost on premium tiers and requiring thoughtful initial setup to design bespoke data architectures. Ultimately, it is recommended for tech startups, venture capital firms,...Read more

g2.com

no rating assigned

G2 evaluates Attio as a capable CRM solution, praising its modern next-generation relationship engine, flexible custom data models, and fluid real-time collaboration. On the downside, reviewers note higher cost on premium tiers and requiring thoughtful initial setup to design bespoke data architectures. Ultimately, it is recommended for tech startups, venture capital firms, and...Read more

capterra.it

no rating assigned

Capterra Italia evaluates Attio as a capable CRM solution, praising its modern next-generation relationship engine, flexible custom data models, and fluid real-time collaboration. On the downside, reviewers note higher cost on premium tiers and requiring thoughtful initial setup to design bespoke data architectures. Ultimately, it is recommended for tech startups, venture capital...Read more

appvizer.it

no rating assigned

Appvizer Italia evaluates Attio as a capable CRM solution, praising its modern next-generation relationship engine, flexible custom data models, and fluid real-time collaboration. On the downside, reviewers note higher cost on premium tiers and requiring thoughtful initial setup to design bespoke data architectures. Ultimately, it is recommended for tech startups, venture capital...Read more

appvizer.fr

no rating assigned

Appvizer France evaluates Attio as a capable CRM solution, praising its modern next-generation relationship engine, flexible custom data models, and fluid real-time collaboration. On the downside, reviewers note higher cost on premium tiers and requiring thoughtful initial setup to design bespoke data architectures. Ultimately, it is recommended for tech startups, venture capital...Read more

capterra.fr

no rating assigned

Capterra France evaluates Attio as a capable CRM solution, praising its modern next-generation relationship engine, flexible custom data models, and fluid real-time collaboration. On the downside, reviewers note higher cost on premium tiers and requiring thoughtful initial setup to design bespoke data architectures. Ultimately, it is recommended for tech startups, venture capital...Read more

lafabriquedunet.fr

no rating assigned

La Fabrique du Net evaluates Attio as a capable CRM solution, praising its modern next-generation relationship engine, flexible custom data models, and fluid real-time collaboration. On the downside, reviewers note higher cost on premium tiers and requiring thoughtful initial setup to design bespoke data architectures. Ultimately, it is recommended for tech startups, venture capital...Read more

capterra.es

no rating assigned

Capterra España evaluates Attio as a capable CRM solution, praising its modern next-generation relationship engine, flexible custom data models, and fluid real-time collaboration. On the downside, reviewers note higher cost on premium tiers and requiring thoughtful initial setup to design bespoke data architectures. Ultimately, it is recommended for tech startups, venture capital...Read more

appvizer.es

no rating assigned

Appvizer España evaluates Attio as a capable CRM solution, praising its modern next-generation relationship engine, flexible custom data models, and fluid real-time collaboration. On the downside, reviewers note higher cost on premium tiers and requiring thoughtful initial setup to design bespoke data architectures. Ultimately, it is recommended for tech startups, venture capital...Read more

omr.com

no rating assigned

OMR Reviews evaluates Attio as a capable CRM solution, praising its modern next-generation relationship engine, flexible custom data models, and fluid real-time collaboration. On the downside, reviewers note higher cost on premium tiers and requiring thoughtful initial setup to design bespoke data architectures. Ultimately, it is recommended for tech startups, venture capital firms,...Read more

capterra.com.de

no rating assigned

Capterra Deutschland evaluates Attio as a capable CRM solution, praising its modern next-generation relationship engine, flexible custom data models, and fluid real-time collaboration. On the downside, reviewers note higher cost on premium tiers and requiring thoughtful initial setup to design bespoke data architectures. Ultimately, it is recommended for tech startups, venture...Read more

capterra.nl

no rating assigned

Capterra Nederland evaluates Attio as a capable CRM solution, praising its modern next-generation relationship engine, flexible custom data models, and fluid real-time collaboration. On the downside, reviewers note higher cost on premium tiers and requiring thoughtful initial setup to design bespoke data architectures. Ultimately, it is recommended for tech startups, venture capital...Read more

appvizer.nl

no rating assigned

Appvizer Nederland evaluates Attio as a capable CRM solution, praising its modern next-generation relationship engine, flexible custom data models, and fluid real-time collaboration. On the downside, reviewers note higher cost on premium tiers and requiring thoughtful initial setup to design bespoke data architectures. Ultimately, it is recommended for tech startups, venture capital...Read more