OVERALL
ALTERNATIVES
SPECS
VS AVERAGE
REVIEWS
Scored using CRM Software Methodology v3.0
CRM Software Methodology v3.0
Mathematical & Unbiased Scoring
Products in this category are scored under Frontum CRM Software Methodology v3.0: the technical score from the specifications is the base, and independent expert and video reviews (up to ±0.5 points), owner opinions (up to ±0.3) and best-of lists (up to +0.3) move it up or down.
Explore CRM Software Methodology v3.0

Attio review: 54 specs compared

Starting price:33 USD/user/moFree plan:yesAI assistant:yesBuilt-in quotes and invoicing:noWorkflow automation:yes

Attio Review: Compare 54 technical specifications, 19 expert and video reviews and 2 best-of lists to see how this product ranks in the CRM Software category and whether it is worth buying.

Attio
8.5/10

Overall score

Score
8.5/ 10
✕
What it is
Our main score for this model, 1–10. It combines specs, expert reviews and best-of lists.
How we count it
Parts: Technical score 40%, Reviews score 30%, List score 30%
Marks: Each part gets a mark out of 10. For reviews, lists and owners, a typical model in this category gets about 8 and the best one gets 10.
No data yet: A part with no data shows "?". It counts as the mark of a weaker model in this category (4 in 5 models with data score higher). This way, models with reviews, lists and owners usually come out ahead.
Score distribution
▼
<55-66-77-88-99-10
★ Better than 92% of models
Score components

40%

8.8

Technical score

30%

8.6

Reviews score

30%

8.1

List score

★Better than 92% of CRM software
8.8

Technical score

Technical score
8.8/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
▲ Better than 83% of models
Score components

25%

9.6

Product & Pricing

25%

8.2

Core CRM

20%

8.1

Sales & Automation

15%

8.5

Integrations & Access

15%

9.4

Security & Deployment

▲Better than 83%
8.6

Reviews score

Reviews score
8.6/ 10
✕
What it is
Average grade from independent test sites, magazines and video reviewers, 1–10.
How we count it
Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
Share: Reviews count 30% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
★ Better than 98% of models

80%

8.3

Average grade

20%

9.7

Popularity

Grades by review (19)
10 reviews + 9 videos, average 8.4/10. Reviews count 30% of the overall score.
User ratings collected online are not part of this score.
★Better than 98%
8.1

List score

List score
8.1/ 10
✕
What it is
How often independent test sites, magazines and video reviewers put this model in their best-of lists for this category.
How we count it
Points: The model in the most lists of this category gets 10; the others get 8 to 10 in proportion. In no list yet: 7.5. Lists count 30% of the overall score.
Enough data: Every list counts, even a single one. With fewer than 5 best-of lists in the category, this part is left out.
Lists with this model (2)
List score: in 2 of 44 lists (5%)
▲Better than 86%
Pricing & Access
Best rankings
Available: ranking among products currently available (including other versions of this product).All: ranking among all products in the database.

What reviewers say about Attio

Based on 8 · 9

Reviewers love the smooth email and calendar sync and flexible data model, but complain about usage limits, weak support and missing marketing tools.
Praised
Mixed views
Criticised
Pick a topic to see who said what
Loading category ranking...

CRM Software product ranking

Ranked #20 of 242 products in CRM Software (Overall score)

Technical Specifications of CRM platform Attio

Technical score
Technical score
8.8/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
▲ Better than 83% of models
Score components:

25%

9.6

Product & Pricing

25%

8.2

Core CRM

20%

8.1

Sales & Automation

15%

8.5

Integrations & Access

15%

9.4

Security & Deployment

8.8
Reviews score
8.6
List score
8.1
Starting price
33 USD/user/mo
Market range: <0 USD/user/mo – >100 USD/user/mo
This CRM platform has a starting price of 33 USD/user/mo, which is lower than that of 52.6% of CRM platforms and equal to that of 0.2% of CRM platforms.
Free tier available for up to 3 seats; paid Plus plan starts at $29/seat/month billed annually.
Billing period
Monthly, Annual
Free plan
yes
This CRM platform offers a permanent free plan.
Free plan includes up to 3 seats and core CRM features.
Free trial
yes
This CRM platform offers a time-limited free trial.
14-day free trial on paid plans.
Minimum seats
1 seat
Market range: <1 seat – >6 seats
This CRM platform has a minimum purchase requirement of 1 seat, which is lower than that of 1.9% of CRM platforms and equal to that of 98.1% of CRM platforms.
Show more
What reviewers say
Account and company management
yes
This CRM platform supports account and company management. 0.2% of CRM platforms support account and company management.
Contact management
yes
This CRM platform supports contact management. 0% of CRM platforms support contact management.
Lead management
yes
This CRM platform supports lead management. 0.2% of CRM platforms support lead management.
Deal and pipeline management
yes
This CRM platform supports deal and pipeline management. 0.2% of CRM platforms support deal and pipeline management.
Custom fields
yes
This CRM platform supports custom fields. 0% of CRM platforms support custom fields.
Dynamic custom attributes and status fields across all records.
Show more
What reviewers say
AI assistant
yes
This CRM platform offers an AI assistant. 78.1% of CRM platforms offer this feature.
Attio AI provides automated data enrichment and research formulas.
Workflow automation
yes
This CRM platform supports workflow automation. 0.5% of CRM platforms offer this feature.
Visual automation builder with conditional triggers and actions.
Lead scoring
yes
This CRM platform supports lead scoring. 80.4% of CRM platforms offer this feature.
Configurable formula-based and AI-driven contact/deal scoring.
Email sync and tracking
yes
This CRM platform supports email sync and tracking. 0.5% of CRM platforms offer these features.
Bi-directional Gmail and Microsoft 365 email sync with email tracking.
Sales forecasting
yes
This CRM platform supports sales forecasting. 85.2% of CRM platforms offer this feature.
Pipeline weighted values and revenue projections.
Show more
What reviewers say
Marketplace integrations
yes
This CRM platform offers marketplace integrations. 1.9% of CRM platforms offer marketplace integrations.
Native integrations with Zapier, Segment, Slack, and webhooks.
API access
yes
This CRM platform offers API access. 0.2% of CRM platforms offer API access.
Full REST API with developer documentation.
Webhooks
yes
This CRM platform supports webhooks. 1.4% of CRM platforms support webhooks.
Custom webhook triggers for data changes and actions.
Mobile apps
yes
This CRM platform offers mobile apps. 2.4% of CRM platforms offer mobile apps.
Native iOS and Android mobile apps.
Data import and export
yes
This CRM platform supports data import and export. 0% of CRM platforms support data import and export.
CSV and spreadsheet import/export with automated field mapping.
Show more
What reviewers say
Single sign-on (SSO)
yes
This CRM platform supports single sign-on. 76.9% of CRM platforms support single sign-on.
SAML 2 single sign-on on Pro and Enterprise tiers.
Security certifications
SOC 2 Type II, ISO 27001
Role-based permissions
yes
This CRM platform supports role-based permissions. 0.7% of CRM platforms support role-based permissions.
Granular role-based permissions and team access controls.
Audit logs
yes
This CRM platform provides audit logs. 2.6% of CRM platforms provide audit logs.
Comprehensive administrative audit logs available on Enterprise.
Supported operating systems
Web, iOS, Android, macOS
Show more

Attio vs the average CRM platform

246810TotalProduct & PricingCore CRMSales & AutomationIntegrations & AccessSecurity & Deployment
  • Offers a permanent free plan
    This CRM platform offers a permanent free plan, while the average CRM platform does not.
    Free plan includes up to 3 seats and core CRM features.
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
    SAML 2 single sign-on on Pro and Enterprise tiers.
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    Attio AI provides automated data enrichment and research formulas.
  • Supports custom objects
    This CRM platform supports custom objects, while the average CRM platform does not. 19.4% of CRM platforms support custom objects.
    Native support for custom object schemas and relationships.
  • Supports sales forecasting
    This CRM platform supports sales forecasting, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
    Pipeline weighted values and revenue projections.
  • More included file storage
    This CRM platform includes more file storage than the average CRM platform (50 GB vs 10 GB).
    50 GB vs 10 GB
  • Supports lead scoring
    This CRM platform supports lead scoring, while the average CRM platform does not. 19.8% of CRM platforms offer this feature.
    Configurable formula-based and AI-driven contact/deal scoring.
  • Supports sales sequences
    This CRM platform supports sales sequences, while the average CRM platform does not. 22.7% of CRM platforms offer this feature.
    Automated email sequences and multi-step follow-ups.
  • 8.9% higher review score
    Reviews score
    8.6/ 10
    ✕
    What it is
    Average grade from independent test sites, magazines and video reviewers, 1–10.
    How we count it
    Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
    Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
    Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
    Share: Reviews count 30% of the overall score.
    Score distribution
    ▼
    <55-66-77-88-99-10
    ★ Better than 98% of models

    80%

    8.3

    Average grade

    20%

    9.7

    Popularity

    Grades by review (19)
    10 reviews + 9 videos, average 8.4/10. Reviews count 30% of the overall score.
    User ratings collected online are not part of this score.
    8.6 vs 7.9
  • 7.4% better value for money
    Attio offers better value for money than the average CRM platform (8.96 vs 8.3).
    8.96 vs 8.34
  • Offers a permanent free plan
    This CRM platform offers a permanent free plan, while the average CRM platform does not.
    Free plan includes up to 3 seats and core CRM features.
  • More included file storage
    This CRM platform includes more file storage than the average CRM platform (50 GB vs 10 GB).
    50 GB vs 10 GB
  • Offers startup programme or discount
    This CRM platform offers a startup programme or discount, while the average CRM platform does not. 4.8% of CRM platforms offer a startup programme or discount.
    Official startup discount or credits program: yes
  • 6 USD/user/mo $/user/mo lower starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    Attio
    the average CRM platform
    Attio has a lower starting price than the average CRM platform (33 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    33 USD/user/mo vs 39 USD/user/mo
  • Supports custom objects
    This CRM platform supports custom objects, while the average CRM platform does not. 19.4% of CRM platforms support custom objects.
    Native support for custom object schemas and relationships.
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    Attio AI provides automated data enrichment and research formulas.
  • Supports sales forecasting
    This CRM platform supports sales forecasting, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
    Pipeline weighted values and revenue projections.
  • Supports lead scoring
    This CRM platform supports lead scoring, while the average CRM platform does not. 19.8% of CRM platforms offer this feature.
    Configurable formula-based and AI-driven contact/deal scoring.
  • Supports sales sequences
    This CRM platform supports sales sequences, while the average CRM platform does not. 22.7% of CRM platforms offer this feature.
    Automated email sequences and multi-step follow-ups.
  • Higher mobile app rating category
    This CRM platform ranks higher than the average CRM platform for mobile app store rating (4.5–5 vs 4–4.4).
    4.5–5.0 vs 4.0–4.4
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
    SAML 2 single sign-on on Pro and Enterprise tiers.
  • Offers European data residency
    This CRM platform offers European data residency, while the average CRM platform does not. 21.6% of CRM platforms offer European data residency.
  • No built-in quotes or invoicing
    This CRM platform does not include built-in quotes and invoicing, while the average CRM platform does. 91.9% of CRM platforms include built-in quotes and invoicing.
    Focuses on pipeline and deal tracking; quotes/invoices handled via integrations.
  • 1.2% lower list score
    List score
    8.1/ 10
    ✕
    What it is
    How often independent test sites, magazines and video reviewers put this model in their best-of lists for this category.
    How we count it
    Points: The model in the most lists of this category gets 10; the others get 8 to 10 in proportion. In no list yet: 7.5. Lists count 30% of the overall score.
    Enough data: Every list counts, even a single one. With fewer than 5 best-of lists in the category, this part is left out.
    Lists with this model (2)
    List score: in 2 of 44 lists (5%)
    8.1 vs 8.2
  • 1.2% lower list score
    List score
    8.1/ 10
    ✕
    What it is
    How often independent test sites, magazines and video reviewers put this model in their best-of lists for this category.
    How we count it
    Points: The model in the most lists of this category gets 10; the others get 8 to 10 in proportion. In no list yet: 7.5. Lists count 30% of the overall score.
    Enough data: Every list counts, even a single one. With fewer than 5 best-of lists in the category, this part is left out.
    Lists with this model (2)
    List score: in 2 of 44 lists (5%)
    8.1 vs 8.2
  • No built-in quotes or invoicing
    This CRM platform does not include built-in quotes and invoicing, while the average CRM platform does. 91.9% of CRM platforms include built-in quotes and invoicing.
    Focuses on pipeline and deal tracking; quotes/invoices handled via integrations.

Video reviews

Hands-on testing and real-world video evaluations

9.0
Speak About Digital
≈ estimated
22/12/2025
Full review · features, collaboration, integrations and pricing
Verdict
Attio is still one of the strongest CRMs for modern teams right now, though its integrations and built-in marketing automation are limited.
9.0
Maja Voje
≈ estimated
16/12/2025
Hands-on walkthrough · custom fields and email integration
Verdict
Attio is worth trying, the review says, citing its free tier and its plans for larger, more sophisticated teams.
8.0
SoftwareFinds
≈ estimated
09/12/2025
Hands-on review · interface, automation and pricing tour
Verdict
Attio is a strong fit for startups and configurable setups, though pricing and credits are steep and it isn't all-in-one.
7.0
B2B Sales with Arnaud
≈ estimated
03/09/2025
Opinion review · fit for startups and tech-savvy teams
Verdict
Attio is strong for large or tech-savvy startups, but its steep automation learning curve and missing social integrations limit small teams.
9.0
mark it done.
≈ estimated
24/06/2025
Feature walkthrough · layout, workflows and pricing
Verdict
Attio is a flexible, easy-to-use CRM worth trying, especially for teams building their own setup.
8.0
Joe Rhew
≈ estimated
21/05/2025
Internal setup walkthrough · objects, relationships and views
Verdict
Attio is clean and minimal, and its custom object modeling is its key benefit for tailoring the CRM.
8.0
Digibase Media
≈ estimated
04/09/2025
Short review · feature overview and pricing
Verdict
Attio is a customizable modern CRM for startups and growing teams, though enterprise features are still missing.
9.0
Dani's Tutorials
≈ estimated
21/03/2025
Short overview · interface and pricing walkthrough
Verdict
Attio is a simple, clean CRM that is pleasant to use, especially for tracking leads, notes, tasks and sequences.
8.0
Yalan APP
≈ estimated
10/02/2025
Short review · features and pricing overview
Verdict
Attio is a promising, modern CRM for flexible teams, but advanced businesses should evaluate it carefully.
Overview video
Not graded

Expert reviews

In-depth analysis and verdict from leading tech publications

9.0
techradar.com
✓ explicit
01/06/2026
Hands-on test · Flexible data CRM
Verdict
Attio suits startups and scaling teams that want custom objects and built-in AI, but it has a steep learning curve and no phone support.
8.0
sparrowcrm.com
≈ estimated
01/09/2026
Hands-on test · AI-native CRM
Verdict
Attio suits teams that want AI agents to research and enrich records, but its reporting lacks depth for detailed forecasting and it has few integrations.
9.0
crm.org
≈ estimated
22/01/2026
Hands-on test · Custom data model
Verdict
Attio is a flexible CRM you build around your own sales process, suiting teams whose workflows change often, though sequences and automation have limits.
8.5
yolah.fr
✓ explicit
14/01/2026
Test and review · Flexible CRM
Verdict
Attio suits startups and 5 to 50-person sales teams with non-standard processes, but it has no French interface and no marketing module.
7.9
batemark.com
✓ explicit
12/07/2026
Expert review · Flexible B2B CRM
Verdict
Attio suits B2B teams frustrated by rigid CRMs, with native AI that fills records automatically, but simple quote-tracking businesses will find it overkill.
8.4
hackceleration.com
✓ explicit
01/01/2026
Lab test · Custom data models
Verdict
Attio is built for complex business models like marketplaces and VC firms, but it's overkill for basic deal tracking and lacks AI analysis of emails and calls.
9.0
gowithia.fr
≈ estimated
05/03/2026
Integrator review · Sales prospecting
Verdict
Attio is the best pick for teams with their own sales process who want signals, enrichment and sequences, but it is not an all-in-one marketing suite.
8.0
oltega.fr
≈ estimated
Not Dated
Experience report · Startup CRM
Verdict
Attio is a Notion-style CRM that small startups and agencies can set up quickly, but few native integrations and hand-built reporting limit it.
8.4
hackceleration.com
✓ explicit
01/01/2026
Lab test · Integrations and support
Verdict
Attio is a flexible CRM with strong email sync and a full API, suited to teams that already know how to structure their data.
8.0
salesdorado.com
✓ explicit
12/09/2024
Hands-on review · Custom pipelines
Verdict
Attio is a promising CRM for young companies that want flexibility, with a Notion-style interface, though integrations and reporting still need to mature.

Third-party reviews

What we like about Attio

  • Next-generation relationship engine with fully customizable, relational data models.
  • Fluid real-time collaboration and modern keyboard-driven Notion-like experience.
  • Automated email and calendar synchronization with rich interaction timelines.
  • Modern developer API and webhooks designed for flexible bespoke extensions.

What we don't like about Attio

  • Higher subscription pricing on professional tiers for growing teams.
  • Requires conceptual planning to design custom data structures effectively.
  • Fewer ready-made legacy enterprise integrations compared to older CRM platforms.

Verdict

Attio is a modern, data-driven cloud CRM platform built for fast-growing technology and investment teams, featuring an agile customizable workspace, native custom objects, automated relationship intelligence, and built-in AI capabilities. Its core strengths include an exceptionally flexible data architecture, an intuitive real-time collaborative interface, automatic contact enrichment from email communication, and powerful API-first extensibility. However, its downsides include a smaller ecosystem of legacy pre-built third-party integrations compared to mature enterprise platforms, the absence of built-in telephony or dialer tools, and advanced workflow limits on lower-tier subscription plans.

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