Apple iPhone 12 Pro Max (256GB) Review | 197 Data compared

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  • Avg. price: ~£1,110
  • RAM capacity: 6 GB
  • Internal storage: 256 GB
  • Screen size: 6.7 inches
  • Main camera megapixels: 12 MP & 12 MP & 12 MP

Apple iPhone 12 Pro Max (256GB) review. Compare 197 technical specifications and user reviews to see how it ranks among smartphones and if it's worth buying.

7.7

Overall score

What it is: An overall evaluation of the smartphone's quality, based on technical analyses and user reviews.

When it matters: When you need a quick reference to identify the best smartphones on the market.

Score components:

90.0%

7.6

Technical Score

10.0%

8.8

User score

Very good
7.6

Technical Score

What it is: An assessment of the smartphone's technical performance, covering eight key areas: performance & hardware, software, camera, connectivity, display, battery, audio, and design.

When it matters: When you want to compare smartphones based on technical performance and available features.

Score components:

25.0%

7.4

Performance & Hardware

18.0%

8.3

Camera

15.0%

7.9

Display

15.0%

6.4

Battery

10.0%

9.2

Software

10.0%

7.9

Connectivity

4.0%

4.4

Audio

3.0%

7.7

Design

Very good
8.8

User score

What it is: A rating that combines user reviews and the total number of reviews received by the smartphone

When it matters: When you want to know how a smartphone handles daily tasks and how reliable it remains over time according to user feedback.

Score components:

70.0%

8.2

User reviews

30.0%

10

Popularity

User score:
United Kingdom
amazon
4.0
(4758)
amazon
4.4
(139)
amazon
5.0
(1)

(Reviews last updated: March 2026)

Excellent
    • No image
    No image

    Best prices

    Best rankings

    ?

    Available: ranking among products currently available (including other versions of this product).
    All: ranking among all products in the database.

    Available versions:

    Verdict

    The Apple iPhone 12 Pro Max (6GB RAM + 256GB storage variant) is a high-end smartphone defined by its powerful A14 Bionic chip, pro-grade camera system featuring a 12MP triple-lens setup with LiDAR scanner for enhanced augmented reality and low-light focus, and a large 6.7-inch Super Retina XDR display. Its main pros include exceptional camera performance, robust Ceramic Shield front cover durability, and 5G connectivity. Key cons often noted are its high price point and the proprietary Lightning port connector instead of the more universal USB-C.

    Technical Specifications of smartphone Apple iPhone 12 Pro Max (256GB)

    Technical Score

    What it is: An assessment of the smartphone's technical performance, covering eight key areas: performance & hardware, software, camera, connectivity, display, battery, audio, and design.

    When it matters: When you want to compare smartphones based on technical performance and available features.

    Score components:

    25.0%

    7.4

    Performance & Hardware

    18.0%

    8.3

    Camera

    15.0%

    7.9

    Display

    15.0%

    6.4

    Battery

    10.0%

    9.2

    Software

    10.0%

    7.9

    Connectivity

    4.0%

    4.4

    Audio

    3.0%

    7.7

    Design

    7.6
    Apple iPhone 12 Pro Max (256GB) has a technical score of 7.61 points, which is higher than 65.1% of smartphones.
    User score

    What it is: A rating that combines user reviews and the total number of reviews received by the smartphone

    When it matters: When you want to know how a smartphone handles daily tasks and how reliable it remains over time according to user feedback.

    Score components:

    70.0%

    8.2

    User reviews

    30.0%

    10

    Popularity

    User score:
    United Kingdom
    amazon
    4.0
    (4758)
    amazon
    4.4
    (139)
    amazon
    5.0
    (1)

    (Reviews last updated: March 2026)

    8.8
    Apple iPhone 12 Pro Max (256GB) has a user score of 8.76 points, which is higher than 74.7% of smartphones.
    Popularity
    What it is: An indicator based on the number of reviews received by the smartphone.
    When it matters: When you prefer to purchase a product chosen and reviewed by many other consumers.
    10
    Apple iPhone 12 Pro Max (256GB) has a popularity of 10 points, which is higher than 70.5% of products in this category.
    Ratio quality/price

    What it is: An indicator that combines the smartphone's overall rating with its cost.

    When it matters: When you are looking for a smartphone with a good balance between quality and price.

    Score components:

    60.0%

    7.7

    Overall score

    40.0%

    4.7

    Price

    6.8
    Apple iPhone 12 Pro Max (256GB) has a quality-to-price ratio of 6.8 points, which is lower than 94.8% of products in this category.
    Brand name
    What it is: The manufacturer or brand under which the smartphone is marketed and sold.
    When it matters: When you prefer a specific ecosystem, support network, or design philosophy.

    Importance: MEDIUM

    Apple
    Processor model
    What it is: The central System-on-Chip (SoC) that houses the CPU, GPU, modem, and other core processing components.
    When it matters: When you want to know the specific engine powering your device's speed and features.

    Importance: HIGH

    Apple A14 Bionic
    Apple iPhone 12 Pro Max (256GB) uses the Apple A14 Bionic processor which is faster than processors in 75.3% of smartphones and equal to processors in 0.2% of smartphones.
    RAM capacity
    What it is: The amount of volatile memory available for running apps and multitasking.
    When it matters: When you use multiple apps at once or want smoother multitasking without reloads.

    Importance: HIGH

    Good value: >12 GB

    6 GB
    Apple iPhone 12 Pro Max (256GB) has a RAM capacity of 6 GB which is smaller than the RAM capacity of 71.8% of smartphones and equal to that of 10.8% of smartphones.
    Internal storage
    What it is: The total built-in space available for apps, media, and files.
    When it matters: When you keep large libraries of photos, videos, and apps directly on your device.

    Importance: HIGH

    Good value: >256 GB

    256 GB
    Apple iPhone 12 Pro Max (256GB) has an internal storage capacity of 256 GB which is larger than the storage of 38.8% of smartphones and equal to that of 38.3% of smartphones.
    CPU boost clock speed
    What it is: The maximum speed the processor can achieve temporarily under heavy load.
    When it matters: When you run demanding apps or games that require short bursts of peak performance.

    Importance: MEDIUM

    Good value: >3.2 GHz

    3.1 GHz
    The CPU boost clock speed of Apple iPhone 12 Pro Max (256GB) is 3.1 GHz which is higher than the boost speed of 79.4% of smartphones and equal to that of 1.6% of smartphones.
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    Operating system
    What it is: The primary system software that manages the smartphone's hardware and software resources.
    When it matters: When you have a preference for the user interface and app ecosystem.

    Importance: HIGH

    iOS
    Apple iPhone 12 Pro Max (256GB) uses the iOS operating system, which outperforms that of 1% of smartphones.
    iOS 14.2
    Android version
    What it is: The specific generation number of the Android operating system installed on the device.
    When it matters: When you want to ensure app compatibility and access to the latest software features.

    Importance: LOW

    N/A
    Direct OS updates
    What it is: Indicates whether the device receives operating system updates directly from the manufacturer or Google, ensuring timely security and feature updates.
    When it matters: When you want the fastest access to new features and security patches.

    Importance: HIGH

    yes
    Apple iPhone 12 Pro Max (256GB) receives direct OS updates. 20.5% of smartphones receive direct updates.
    Open-source OS
    What it is: Shows whether the device’s operating system is based on open-source code, allowing community contributions and greater transparency.
    When it matters: When you value transparency and potential community-driven modifications.

    Importance: LOW

    no
    Apple iPhone 12 Pro Max (256GB) does not use an open-source OS. 94.6% of smartphones use an open-source OS.
    Dark mode
    What it is: A display option that uses dark backgrounds to reduce eye strain and save battery on OLED screens.
    When it matters: When you want to reduce eye strain at night or save battery on OLED screens.

    Importance: LOW

    yes
    Apple iPhone 12 Pro Max (256GB) offers dark mode. 95.8% of smartphones support this feature.
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    Multi-lens main camera
    What it is: Indicates that the rear camera system includes multiple lenses (e.g., wide, ultra-wide, telephoto) for versatile shooting options.
    When it matters: When you want versatility to shoot wide landscapes, standard shots, and zoomed details.

    Importance: MEDIUM

    yes
    Apple iPhone 12 Pro Max (256GB) includes a multi-lens main camera system. 93.7% of smartphones include multi-lens setups.
    Main camera megapixels
    What it is: The resolution of the primary rear camera sensor, measured in millions of pixels (MP). Higher megapixels can capture more detail.
    When it matters: When you want to capture high-resolution images that can be cropped or printed large.

    Importance: HIGH

    Good value: >50 MP

    12 MP & 12 MP & 12 MP
    Apple iPhone 12 Pro Max (256GB) has a main camera resolution of 12 MP & 12 MP & 12 MP MP which is lower than that of 95% of smartphones and equal to that of 0.8% of smartphones.
    Main camera aperture
    What it is: The size of the lens opening (f-stop) that controls light entry. A lower f-number indicates a wider aperture, allowing better low-light shots.
    When it matters: When you want better low-light performance or a natural background blur effect.

    Importance: HIGH

    f/1.6 & f/2.2 & f/2.4
    Apple iPhone 12 Pro Max (256GB) has a main camera aperture of f/1.6 & f/2.2 & f/2.4 which is wider than that of 93.5% of smartphones and equal to that of 0.4% of smartphones.
    Main camera sensor area
    What it is: The total physical surface area of the camera sensor (calculated by multiplying the number of megapixels by the square of the individual pixel size). A larger area captures more light, resulting in better night photos and less digital noise.
    When it matters: When you want to capture clear, detailed photos in low-light conditions with minimal grain and achieve a natural, professional-looking background blur for portraits.

    Importance: HIGH

    Good value: >60

    34.7 mm²
    Apple iPhone 12 Pro Max (256GB) has a main camera sensor area of 34.7 mm² which is larger than the main camera sensor area of 51.3% of smartphones and equal to that of 0.1% of smartphones.
    Main camera pixel size
    What it is: The physical size of individual pixels on the camera sensor, measured in micrometers. Larger pixels typically capture more light for better low-light performance.
    When it matters: When you shoot in low light and want reduced noise in your photos.

    Importance: MEDIUM

    Good value: ≥1.2 µm

    1.7 µm
    Apple iPhone 12 Pro Max (256GB) has a main camera pixel size of 1.7 µm which is larger than in 98.1% of smartphones and equal to the size in 0.1% of smartphones.
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    Number of SIM slots
    What it is: The number of physical SIM cards or eSIM profiles the device can support simultaneously.
    When it matters: When you need to manage two different phone numbers or travel internationally with a local SIM.

    Importance: MEDIUM

    Good value: ≥2

    2
    Apple iPhone 12 Pro Max (256GB) has 2 SIM slots, which is more than in 3.8% of smartphones and equal to the number in 96.1% of smartphones.
    Cellular module
    What it is: The hardware component capable of connecting to mobile cellular networks for voice and data.
    When it matters: When you need to stay connected to calls and internet away from Wi-Fi.

    Importance: LOW

    yes
    Apple iPhone 12 Pro Max (256GB) includes a cellular module. 100% of smartphones include cellular modules.
    5G connectivity
    What it is: Support for the fifth generation of mobile network technology, offering significantly faster data speeds and lower latency.
    When it matters: When you need the fastest possible mobile data speeds for streaming and downloading on the go.

    Importance: MEDIUM

    yes
    Apple iPhone 12 Pro Max (256GB) supports 5G connectivity. 66.9% of smartphones support 5G.
    LTE support
    What it is: Support for Long-Term Evolution (4G) networks, providing high-speed mobile data.
    When it matters: When you need reliable mobile internet coverage in areas where 5G isn't available.

    Importance: HIGH

    yes
    Apple iPhone 12 Pro Max (256GB) supports LTE. 99.7% of smartphones include LTE connectivity.
    Wi-Fi connectivity
    What it is: The ability to connect to wireless local area networks for internet access and local networking.
    When it matters: When you want to save mobile data and connect to home or public networks.

    Importance: HIGH

    yes
    Apple iPhone 12 Pro Max (256GB) supports Wi-Fi connectivity. 100% of smartphones offer Wi-Fi support.
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    Screen size
    What it is: The physical diagonal measurement of the display area, usually expressed in inches.
    When it matters: When you choose between a compact phone for one-handed use or a large screen for media.

    Importance: MEDIUM

    Good value: ≥6.6 inches

    6.7 inches
    Apple iPhone 12 Pro Max (256GB) has a screen size of 6.7 inches which is larger than the screens of 52.2% of smartphones and equal to those of 10.1% of smartphones.
    Screen resolution
    What it is: The total number of pixels displayed on the screen, expressed as width x height, determining sharpness.
    When it matters: When you want crisp text and sharp details in photos and videos.

    Importance: HIGH

    1284 x 2778 px
    Apple iPhone 12 Pro Max (256GB) has a screen resolution of 1284x2778 px which is higher than that of 87.1% of smartphones and equal to that of 0.1% of smartphones.
    Pixel density
    What it is: The concentration of pixels on the display, measured in pixels per inch (PPI), affecting image clarity.
    When it matters: When you want the image to look perfectly smooth with no visible pixels.

    Importance: HIGH

    Good value: >400 ppi

    458 ppi
    Apple iPhone 12 Pro Max (256GB) has a pixel density of 458 ppi which is higher than that of 87.2% of smartphones and equal to that of 0.8% of smartphones.
    Display type
    What it is: The specific technology used for the screen panel (e.g., OLED, IPS LCD), influencing contrast, color, and efficiency.
    When it matters: When you care about vibrant colors, deep blacks, and battery efficiency.

    Importance: HIGH

    OLED/AMOLED
    Apple iPhone 12 Pro Max (256GB) uses a OLED/AMOLED display type. 58.6% of smartphones use this display technology.
    Refresh rate
    What it is: The number of times per second the display updates the image, measured in Hertz (Hz); higher rates offer smoother motion.
    When it matters: When you want scrolling to feel fluid and games to look smoother.

    Importance: HIGH

    Good value: ≥120 Hz

    60 Hz
    Apple iPhone 12 Pro Max (256GB) supports a refresh rate of 60 Hz which is lower than in 84.3% of smartphones and equal to that in 15.7% of smartphones.
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    Battery capacity
    What it is: The amount of electric charge the battery can hold, measured in milliampere-hours (mAh).
    When it matters: When you want a general idea of how large the battery is physically.

    Importance: HIGH

    Good value: >5000 mAh

    3,687 mAh
    Apple iPhone 12 Pro Max (256GB) has a battery capacity of 3,687 mAh which is smaller than the batteries in 94.1% of smartphones and equal to those in 0.1% of smartphones.
    Charging speed
    What it is: The maximum power input supported for wired charging, measured in Watts (W).
    When it matters: When you are in a rush and need to top up your battery quickly.

    Importance: HIGH

    Good value: >60 W

    20 W
    Apple iPhone 12 Pro Max (256GB) supports charging speeds of 20 W which is slower than in 74.3% of smartphones and equal to speeds in 1.5% of smartphones.
    Fast charging
    What it is: In the context of modern electronics, "Fast Charging" refers to any technology that delivers power significantly higher than the traditional USB baseline. While the industry standard for a basic charger is 5W (5V at 1A), a charger is generally classified as a fast charger if it provides at least 18W of power.
    When it matters: When you want to minimize the time your phone spends tethered to a wall outlet.

    Importance: MEDIUM

    yes
    Apple iPhone 12 Pro Max (256GB) supports fast charging. 93.1% of smartphones support fast charging.
    GSMArena full wired charge time
    What it is: The time taken to charge the battery from 0% to 100% using the bundled or recommended charger, as measured by GSMArena.
    When it matters: When you want to know exactly how long it takes to charge from 0 to 100% in real-world tests.

    Importance: MEDIUM

    Good value: <45 min

    ?
    Wireless charging
    What it is: The ability to charge the battery without cables by placing the device on a compatible charging pad.
    When it matters: When you prefer the convenience of dropping your phone on a pad without fumbling with cables.

    Importance: MEDIUM

    yes
    Apple iPhone 12 Pro Max (256GB) supports wireless charging. 25.3% of smartphones support wireless charging.
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    Stereo speakers
    What it is: A setup involving two or more speakers to create a left-right audio separation for immersive sound.
    When it matters: When you watch videos or play games without headphones and want immersive sound.

    Importance: MEDIUM

    yes
    Apple iPhone 12 Pro Max (256GB) includes stereo speakers. 64.5% of smartphones provide stereo audio.
    3.5 mm headphone jack
    What it is: A standard analog audio port for connecting wired headphones or auxiliary cables.
    When it matters: When you prefer using traditional wired headphones without dongles or adapters.

    Importance: LOW

    no
    Apple iPhone 12 Pro Max (256GB) does not include a 3.5 mm headphone jack. 45.3% of smartphones still offer this port.
    Number of microphones
    What it is: The total count of microphones on the device, used for audio recording, noise cancellation, and voice isolation.
    When it matters: When you want clear audio recording and better noise cancellation during calls.

    Importance: MEDIUM

    Good value: ≥3

    3
    Apple iPhone 12 Pro Max (256GB) includes 3 microphones, which is more than in 77.2% of smartphones and equal to the number in 19.7% of smartphones.
    FM radio
    What it is: A built-in receiver allowing users to listen to local FM radio stations using wired headphones as an antenna.
    When it matters: When you want to listen to local radio stations without using mobile data.

    Importance: LOW

    no
    Apple iPhone 12 Pro Max (256GB) does not include an FM radio. 33.7% of smartphones offer FM radio functionality.
    aptX Lossless
    What it is: A Bluetooth technology designed to deliver CD-quality audio without data loss during transmission.
    When it matters: When you demand CD-quality audio over Bluetooth with no loss of detail.

    Importance: LOW

    no
    Apple iPhone 12 Pro Max (256GB) does not support aptX Lossless. 12.9% of smartphones provide aptX Lossless.
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    Height
    What it is: The vertical dimension of the device.
    When it matters: When you are concerned about whether the phone will fit in your pocket or purse.

    Importance: LOW

    Good value: <162 mm

    160.8 mm
    Apple iPhone 12 Pro Max (256GB) has a height of 160.8 mm which is shorter than 77.1% of smartphones and equal to that of 0.4% of smartphones.
    Width
    What it is: The horizontal dimension of the device when held in portrait orientation.
    When it matters: When you care about how easy the phone is to grip and use with one hand.

    Importance: LOW

    Good value: <75 mm

    78.1 mm
    Apple iPhone 12 Pro Max (256GB) has a width of 78.1 mm which is wider than 85.1% of smartphones and equal to that of 1.2% of smartphones.
    Thickness
    What it is: The depth of the device profile, excluding the camera bump unless specified.
    When it matters: When you prefer a sleek, slim profile that slides easily into tight pockets.

    Importance: LOW

    Good value: <8 mm

    7.4 mm
    Apple iPhone 12 Pro Max (256GB) has a thickness of 7.4 mm which is thinner than 92.4% of smartphones and equal to that of 1.4% of smartphones.
    Weight
    What it is: The total mass of the smartphone, affecting how heavy it feels in the hand.
    When it matters: When you want a phone that feels light in your pocket or substantial in your hand.

    Importance: MEDIUM

    Good value: <190 g

    228 g
    Apple iPhone 12 Pro Max (256GB) weighs 228 g which is heavier than 85.1% of smartphones and equal to the weight of 0.5% of smartphones.
    Device volume
    What it is: The calculated total volume of the device's physical body.
    When it matters: When you want to understand the overall physical bulk of the device.

    Importance: LOW

    Good value: <98cm³

    87,360 cm³
    Apple iPhone 12 Pro Max (256GB) has a device volume of 87,360 cm³ which is smaller than 75.3% of smartphones and equal to that of 0.2% of smartphones.
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    Apple iPhone 12 Pro Max (256GB) vs the average smartphone

    • Has 3D facial recognition
      Apple iPhone 12 Pro Max (256GB) features 3D facial recognition, the average smartphone does not. 4.4% of smartphones support 3D face unlock.
      What it is: A secure biometric authentication method that maps the user's face in three dimensions, often used for unlocking and payments.
      When it matters: When you want top-tier security for unlocking your phone, even in the dark.

      Importance: MEDIUM

      Apple iPhone 12 Pro Max (256GB) features 3D facial recognition, the average smartphone does not. 4.4% of smartphones support 3D face unlock.
    • Has optical image stabilization
      Apple iPhone 12 Pro Max (256GB) has optical image stabilization (OIS), the average smartphone does not. 48.3% of smartphones feature OIS.
      What it is: A hardware mechanism that physically moves the camera lens or sensor to counteract hand shakiness and reduce blur in photos and videos.
      When it matters: When you want to reduce blur in photos and shake in videos, especially in low light.

      Importance: HIGH

      Apple iPhone 12 Pro Max (256GB) has optical image stabilization (OIS), the average smartphone does not. 48.3% of smartphones feature OIS.
    • Supports wireless charging
      Apple iPhone 12 Pro Max (256GB) supports wireless charging, the average smartphone does not. 25.3% of smartphones are wireless charging compatible.
      What it is: The ability to charge the battery without cables by placing the device on a compatible charging pad.
      When it matters: When you prefer the convenience of dropping your phone on a pad without fumbling with cables.

      Importance: MEDIUM

      Apple iPhone 12 Pro Max (256GB) supports wireless charging, the average smartphone does not. 25.3% of smartphones are wireless charging compatible.
    • 2.5 x higher optical zoom
      Apple iPhone 12 Pro Max (256GB) offers higher optical zoom than the average smartphone (2.5x vs 0x).
      What it is: A true zoom feature that adjusts the camera lens to get closer to the subject without losing image quality, unlike digital zoom.
      When it matters: When you want to get closer to a distant subject without losing image clarity.

      Importance: HIGH

      Good value: >2.5x

      Apple iPhone 12 Pro Max (256GB) offers higher optical zoom than the average smartphone (2.5x vs 0x).2.5 x vs 0 x
    • Higher screen resolution
      Apple iPhone 12 Pro Max (256GB) has a higher screen resolution than the average smartphone (1284x2778 px vs 1080x2400 px). The average smartphone resolution is 1080x2400 px.
      What it is: The total number of pixels displayed on the screen, expressed as width x height, determining sharpness.
      When it matters: When you want crisp text and sharp details in photos and videos.

      Importance: HIGH

      Apple iPhone 12 Pro Max (256GB) has a higher screen resolution than the average smartphone (1284x2778 px vs 1080x2400 px). The average smartphone resolution is 1080x2400 px.1284x2778 px vs 1080x2400 px
    • 2.29x higher Geekbench 6 single-core benchmark score
      Apple iPhone 12 Pro Max (256GB) scores better in Geekbench 6 single-core than the average smartphone (2,160 vs 942). The average smartphone scores 942 in single-core.
      What it is: A cross-platform benchmark by Primate Labs that measures single-core CPU performance. It reflects how quickly a device handles everyday tasks that rely on a single processing core.
      When it matters: When you want snappy responsiveness in everyday interactions and simple apps.

      Importance: HIGH

      Good value: >1500

      Apple iPhone 12 Pro Max (256GB) scores better in Geekbench 6 single-core than the average smartphone (2,160 vs 942). The average smartphone scores 942 in single-core.2,160 vs 942
    • Better display glass type
      Apple iPhone 12 Pro Max (256GB) features a better display glass type than the average smartphone (Ceramic Shield vs Corning Gorilla Glass 5). The average smartphone uses Corning Gorilla Glass 5 protection.
      What it is: The specific brand or model of strengthened glass used to protect the screen from scratches and drops.
      When it matters: When you want reassurance that your screen can withstand drops and scratches.

      Importance: HIGH

      Apple iPhone 12 Pro Max (256GB) features a better display glass type than the average smartphone (Ceramic Shield vs Corning Gorilla Glass 5). The average smartphone uses Corning Gorilla Glass 5 protection.Ceramic Shield vs Corning Gorilla Glass 5
    • 15.9% higher pixel density
      Apple iPhone 12 Pro Max (256GB) has a higher pixel density than the average smartphone (458 ppi vs 395 ppi). The average smartphone has a pixel density of 395 ppi.
      What it is: The concentration of pixels on the display, measured in pixels per inch (PPI), affecting image clarity.
      When it matters: When you want the image to look perfectly smooth with no visible pixels.

      Importance: HIGH

      Good value: >400 ppi

      Apple iPhone 12 Pro Max (256GB) has a higher pixel density than the average smartphone (458 ppi vs 395 ppi). The average smartphone has a pixel density of 395 ppi.458 ppi vs 395 ppi
    • 2.29x higher Geekbench 6 single-core benchmark score
      Apple iPhone 12 Pro Max (256GB) scores better in Geekbench 6 single-core than the average smartphone (2,160 vs 942). The average smartphone scores 942 in single-core.
    • 96.1% higher Geekbench 6 multi-core benchmark score
      Apple iPhone 12 Pro Max (256GB) scores better in Geekbench 6 multi-core than the average smartphone (4,966 vs 2,533). The average smartphone scores 2,533 in multi-core.
    • 29.2% higher CPU boost clock speed
      Apple iPhone 12 Pro Max (256GB) has a higher CPU boost clock speed than the average smartphone (3.1 GHz vs 2.4 GHz). The average smartphone has a boost clock speed of 2.4 GHz.
    • Higher CPU base clock speed
      Apple iPhone 12 Pro Max (256GB) has a higher CPU base clock speed than the average smartphone (2x3.1 GHz & 4x1.8 GHz vs 2x2.2 GHz & 6x2 GHz). The average smartphone has a base clock speed of 2x2.2 GHz & 6x2 GHz.
    • 2.36x higher 3DMark Wild Life Unlimited benchmark
      Apple iPhone 12 Pro Max (256GB) scores higher in 3DMark Wild Life Unlimited than the average smartphone (9,036 vs 3,825). The average smartphone scores 3,825.
    • 34.5% faster GPU clock
      Apple iPhone 12 Pro Max (256GB) has a higher GPU frequency than the average smartphone (1,278 MHz vs 950 MHz). The average smartphone GPU frequency is 950 MHz.
    • 16.7% smaller process node
      Apple iPhone 12 Pro Max (256GB) uses a smaller process node than the average smartphone (5 nm vs 6 nm). The average process node size is 6 nm.
    • 3x more L1
      Apple iPhone 12 Pro Max (256GB) has more L1 cache than the average smartphone (192 KB vs 64 KB). The average L1 cache is 64 KB.
    • 89% higher 3DMark Wild Life Extreme benchmark
      Apple iPhone 12 Pro Max (256GB) performs better in 3DMark Wild Life Extreme than the average smartphone (2,317 vs 1,226). The average smartphone scores 1,226.
    • Better processor
      Apple iPhone 12 Pro Max (256GB) features a better processor than the average smartphone (Apple A14 Bionic vs Qualcomm Snapdragon 7 Gen 3).
    • 14.6% more transistors
      Apple iPhone 12 Pro Max (256GB) has more transistors than the average smartphone (11,800 million vs 10,300 million). The average smartphone includes 10,300 million transistors.
    • Receives direct OS updates
      Apple iPhone 12 Pro Max (256GB) supports direct OS updates, the average smartphone does not. 20.5% of smartphones support this feature.
    • Allows app offloading
      Apple iPhone 12 Pro Max (256GB) allows app offloading, the average smartphone does not. 47.9% of smartphones support this feature.
    • Supports AirPlay
      Apple iPhone 12 Pro Max (256GB) supports AirPlay, the average smartphone does not. 2.3% of smartphones are AirPlay compatible.
    • Supports Shareplay
      Apple iPhone 12 Pro Max (256GB) supports SharePlay, the average smartphone does not. 2.1% of smartphones include this feature.
    • Supports fast boot
      Apple iPhone 12 Pro Max (256GB) supports fast boot, the average smartphone does not. 22.4% of smartphones include fast boot capabilities.
    • Includes cross-site tracking protection
      Apple iPhone 12 Pro Max (256GB) supports cross-site tracking prevention, the average smartphone does not. 32.2% of smartphones include this feature.
    • Has optical image stabilization
      Apple iPhone 12 Pro Max (256GB) has optical image stabilization (OIS), the average smartphone does not. 48.3% of smartphones feature OIS.
    • 2.5 x higher optical zoom
      Apple iPhone 12 Pro Max (256GB) offers higher optical zoom than the average smartphone (2.5x vs 0x).
    • 0.9 µm larger main camera pixel size
      Apple iPhone 12 Pro Max (256GB) has a larger main camera pixel size than the average smartphone (1.7 µm vs 0.8 µm). The average pixel size is 0.8 µm.
    • Uses a BSI sensor
      Apple iPhone 12 Pro Max (256GB) uses a BSI sensor, the average smartphone does not. 40.1% of smartphones include BSI sensors.
    • Supports laser autofocus
      Apple iPhone 12 Pro Max (256GB) features laser autofocus, the average smartphone does not. 21.4% of smartphones include laser AF.
    • Supports HDR10 video recording
      Apple iPhone 12 Pro Max (256GB) supports HDR10 video recording, the average smartphone does not. 36.1% of smartphones support HDR10.
    • Supports RAW photo capture
      Apple iPhone 12 Pro Max (256GB) supports RAW photo capture, the average smartphone does not. 37.1% of smartphones allow RAW files.
    • Wider main camera aperture
      Apple iPhone 12 Pro Max (256GB) has a wider main camera aperture than the average smartphone (f/1.6 & f/2.2 & f/2.4 vs f/1.8 & f/2.2 & f/2.4 & f/2.4). The average aperture value is f/1.8 & f/2.2 & f/2.4 & f/2.4.
    • Has a dual-tone LED flash
      Apple iPhone 12 Pro Max (256GB) features a dual-tone LED flash, the average smartphone does not. 41.4% of smartphones include dual-tone flash.
    • Supports Dolby Vision video recording
      Apple iPhone 12 Pro Max (256GB) supports Dolby Vision video recording, the average smartphone does not. 10.7% of smartphones support Dolby Vision.
    • Better main camera video
      Apple iPhone 12 Pro Max (256GB) records better main camera video than the average smartphone. 22.6x of smartphones support 4K or higher.
    • 1 more flash LEDs
      Apple iPhone 12 Pro Max (256GB) has more flash LEDs than the average smartphone (2 vs 1). The average smartphone has 1 flash LEDs.
    • Allows manual shutter speed
      Apple iPhone 12 Pro Max (256GB) allows manual shutter speed control, the average smartphone does not. 29.7% of smartphones include this.
    • 9.2% higher DxOMark Mobile score
      Apple iPhone 12 Pro Max (256GB) has a higher DxOMark Mobile score than the average smartphone (131 vs 120). The average smartphone scores 120.
    • 8.4% larger main camera sensor area
      Apple iPhone 12 Pro Max (256GB) has a larger main camera sensor area than the average smartphone (34.7 mm² vs 32 mm²). The average main camera sensor area is 32 mm².
    • Has 3D facial recognition
      Apple iPhone 12 Pro Max (256GB) features 3D facial recognition, the average smartphone does not. 4.4% of smartphones support 3D face unlock.
    • 2 more external displays supported
      Apple iPhone 12 Pro Max (256GB) supports more external displays than the average smartphone (3 vs 1). The average smartphone supports 1 external displays.
    • Newer Wi-Fi version
      Apple iPhone 12 Pro Max (256GB) supports a newer Wi-Fi version than the average smartphone (Wi-Fi 6 (802.11ax), Wi-Fi 5 (802.11ac), Wi-Fi 4 (802.11n) vs Wi-Fi 5 (802.11ac), Wi-Fi 4 (802.11n)). The average smartphone uses Wi-Fi Wi-Fi 5 (802.11ac), Wi-Fi 4 (802.11n).
    • Has a barometer
      Apple iPhone 12 Pro Max (256GB) features a barometer, the average smartphone does not. 20% of smartphones include a barometer.
    • Has an infrared sensor
      Apple iPhone 12 Pro Max (256GB) includes an infrared sensor, the average smartphone does not. 33.3% of smartphones feature an IR blaster.
    • Higher screen resolution
      Apple iPhone 12 Pro Max (256GB) has a higher screen resolution than the average smartphone (1284x2778 px vs 1080x2400 px). The average smartphone resolution is 1080x2400 px.
    • Better display glass type
      Apple iPhone 12 Pro Max (256GB) features a better display glass type than the average smartphone (Ceramic Shield vs Corning Gorilla Glass 5). The average smartphone uses Corning Gorilla Glass 5 protection.
    • 15.9% higher pixel density
      Apple iPhone 12 Pro Max (256GB) has a higher pixel density than the average smartphone (458 ppi vs 395 ppi). The average smartphone has a pixel density of 395 ppi.
    • Supports Dolby Vision support
      Apple iPhone 12 Pro Max (256GB) supports Dolby Vision, the average smartphone does not. 17.4% of smartphones are Dolby Vision compatible.
    • Supports HDR10 support
      Apple iPhone 12 Pro Max (256GB) supports HDR10, the average smartphone does not. 42.7% of smartphones are HDR10 compatible.
    • Supports HDR10+ support
      Apple iPhone 12 Pro Max (256GB) supports HDR10+, the average smartphone does not. 21.9% of smartphones include HDR10+ support.
    • Higher contrast ratio
      Apple iPhone 12 Pro Max (256GB) has a higher contrast ratio than the average smartphone (2000000:1 vs 1000000:1). The average smartphone contrast ratio is 1000000:1.
    • 25% higher screen brightness
      Apple iPhone 12 Pro Max (256GB) has a higher screen brightness than the average smartphone (825 nits vs 660 nits). The average smartphone brightness is 660 nits.
    • 0.03 inches larger screen size
      Apple iPhone 12 Pro Max (256GB) has a larger screen size than the average smartphone (6.7 inches vs 6.67 inches). The average smartphone screen is 6.67 inches.
    • Supports wireless charging
      Apple iPhone 12 Pro Max (256GB) supports wireless charging, the average smartphone does not. 25.3% of smartphones are wireless charging compatible.
    • 1 more microphone/s
      Apple iPhone 12 Pro Max (256GB) has more microphones than the average smartphone (3 vs 2). The average smartphone has 2 microphones.
    • 0.9 mm thinner
      Apple iPhone 12 Pro Max (256GB) is thinner than the average smartphone (7.4 mm vs 8.3 mm). The average smartphone thickness is 8.3 mm.
    • 4.5 m deeper water resistance
      Apple iPhone 12 Pro Max (256GB) has a deeper water resistance rating than the average smartphone (6 m vs 1.5 m). The average depth rating is 1.5 m.
    • 2.8 mm shorter
      Apple iPhone 12 Pro Max (256GB) is shorter than the average smartphone (160.8 mm vs 163.6 mm). The average smartphone height is 163.6 mm.
    • Better IP rating
      Apple iPhone 12 Pro Max (256GB) has a better IP rating than the average smartphone (IP68 vs IP67). The average IP rating is IP67.
    • 10.7% smaller volume
      Apple iPhone 12 Pro Max (256GB) has a smaller device volume than the average smartphone (87,360 cm³ vs 97,800 cm³). The average smartphone volume is 97,800 cm³.
    • 57.1% lower maximum RAM capacity
      Apple iPhone 12 Pro Max (256GB) supports less maximum RAM than the average smartphone (6 GB vs 14 GB). The average smartphone supports 14 GB of RAM.
    • Lacks multithreading support
      Apple iPhone 12 Pro Max (256GB) does not support multithreading, the average smartphone does. 80.5% of smartphones support multithreading.
    • 83.4% lower memory bandwidth
      Apple iPhone 12 Pro Max (256GB) has lower memory bandwidth than the average smartphone (4.3 GB/s vs 25.6 GB/s). The average smartphone has a bandwidth of 25.6 GB/s.
    • 2 fewer CPU threads
      Apple iPhone 12 Pro Max (256GB) supports fewer CPU threads than the average smartphone (6 vs 8). The average smartphone supports 8 threads.
    • 2 GB less RAM
      Apple iPhone 12 Pro Max (256GB) has less RAM than the average smartphone (6 GB vs 8 GB). The average smartphone has 8 GB of RAM.
    • 22.4% slower memory speed
      Apple iPhone 12 Pro Max (256GB) has a lower memory speed than the average smartphone (2,133 MHz vs 2,750 MHz). The average smartphone has a memory speed of 2,750 MHz.
    • Supports older OpenGL ES version
      Apple iPhone 12 Pro Max (256GB) supports a lower OpenGL ES version than the average smartphone (3 vs 3.2). The average smartphone supports OpenGL ES version 3.2.
    • No split-screen support
      Apple iPhone 12 Pro Max (256GB) does not support split-screen, the average smartphone does. %^^ of smartphones allow split-screen multitasking.
    • Lacks multi-user mode
      Apple iPhone 12 Pro Max (256GB) does not support multi-user mode, the average smartphone does. 96.4% of smartphones allow multiple user profiles.
    • Runs closed-source/proprietary OS only
      Apple iPhone 12 Pro Max (256GB) does not use an open-source OS, the average smartphone does. 94.6% of smartphones use open-source systems.
    • Lower-resolution main camera
      Apple iPhone 12 Pro Max (256GB) has a lower-resolution main camera than the average smartphone (12 MP & 12 MP & 12 MP vs 50 MP & 8 MP). The average smartphone has a 50 MP & 8 MP main camera.
    • Lower front camera megapixels
      Apple iPhone 12 Pro Max (256GB) has lower front camera megapixels than the average smartphone (12 MP vs 16 MP). The average smartphone has a 16 MP front camera.
    • No memory card slot
      Apple iPhone 12 Pro Max (256GB) does not have a memory card slot, the average smartphone does. 53.5% of smartphones feature expandable storage.
    • Lacks USB Type-C
      Apple iPhone 12 Pro Max (256GB) lacks a USB Type-C port, the average smartphone includes one. 96.9% of smartphones use USB Type-C.
    • No fingerprint scanner
      Apple iPhone 12 Pro Max (256GB) does not have a fingerprint scanner, the average smartphone does. 96.4% of smartphones include a fingerprint scanner.
    • Older Bluetooth version
      Apple iPhone 12 Pro Max (256GB) uses an older Bluetooth version than the average smartphone (5.1 vs 5.2). The average smartphone uses Bluetooth 5.2.
    • 50% lower refresh rate
      Apple iPhone 12 Pro Max (256GB) has a lower refresh rate than the average smartphone (60 Hz vs 120 Hz). The average smartphone has a refresh rate of 120 Hz.
    • 50% lower touch sampling rate
      Apple iPhone 12 Pro Max (256GB) has a lower touch sampling rate than the average smartphone (120 Hz vs 240 Hz). The average smartphone has a sampling rate of 240 Hz.
    • 26.3% smaller battery capacity
      Apple iPhone 12 Pro Max (256GB) has a smaller battery capacity than the average smartphone (3,687 mAh vs 5,000 mAh). The average smartphone has a capacity of 5,000 mAh.
    • No reverse wired charging
      Apple iPhone 12 Pro Max (256GB) does not support reverse wired charging, the average smartphone does. 60.9% of smartphones support reverse wired charging.
    • No ultra power-saving mode
      Apple iPhone 12 Pro Max (256GB) does not have an ultra power-saving mode, the average smartphone does. 95.1% of smartphones include ultra power-saving.
    • 39.4% slower charging speed
      Apple iPhone 12 Pro Max (256GB) has a slower charging speed than the average smartphone (20 W vs 33 W). The average smartphone charges at 33 W.
    • 25% slower wireless charging speed
      Apple iPhone 12 Pro Max (256GB) has a slower wireless charging speed than the average smartphone (15 W vs 20 W). The average smartphone wireless charging speed is 20 W.
    • Lower GSMArena battery endurance score
      Apple iPhone 12 Pro Max (256GB) has a lower GSMArena battery endurance score than the average smartphone (95 vs 99.5). The average smartphone scores 99.5.
    • No aptX HD
      Apple iPhone 12 Pro Max (256GB) does not support aptX HD, the average smartphone does. 50.4% of smartphones support aptX HD.
    • No LDAC support
      Apple iPhone 12 Pro Max (256GB) does not support LDAC, the average smartphone does. 60.3% of smartphones support LDAC.
    • No aptX support
      Apple iPhone 12 Pro Max (256GB) does not support aptX, the average smartphone does. 50.2% of smartphones support aptX.
    • 16.2% heavier
      Apple iPhone 12 Pro Max (256GB) is heavier than the average smartphone (228 g vs 196.2 g). The average smartphone weighs 196.2 g.
    • 2.1 mm wider
      Apple iPhone 12 Pro Max (256GB) is wider than the average smartphone (78.1 mm vs 76 mm). The average smartphone has a width of 76 mm.
    • 4 year/s older release date
      Apple iPhone 12 Pro Max (256GB) is an older model than the average smartphone (2020 vs 2024). 4% of smartphones were released more recently.
      November 2020
    • 50% lower refresh rate
      Apple iPhone 12 Pro Max (256GB) has a lower refresh rate than the average smartphone (60 Hz vs 120 Hz). The average smartphone has a refresh rate of 120 Hz.
      What it is: The number of times per second the display updates the image, measured in Hertz (Hz); higher rates offer smoother motion.
      When it matters: When you want scrolling to feel fluid and games to look smoother.

      Importance: HIGH

      Good value: ≥120 Hz

      Apple iPhone 12 Pro Max (256GB) has a lower refresh rate than the average smartphone (60 Hz vs 120 Hz). The average smartphone has a refresh rate of 120 Hz.60 Hz vs 120 Hz
    • 57.1% lower maximum RAM capacity
      Apple iPhone 12 Pro Max (256GB) supports less maximum RAM than the average smartphone (6 GB vs 14 GB). The average smartphone supports 14 GB of RAM.
      What it is: The highest amount of RAM that the device’s chipset or architecture can support, regardless of how much is actually installed.
      When it matters: When you are considering the long-term potential of the hardware platform.

      Importance: MEDIUM

      Good value: >16 GB

      Apple iPhone 12 Pro Max (256GB) supports less maximum RAM than the average smartphone (6 GB vs 14 GB). The average smartphone supports 14 GB of RAM.6 GB vs 14 GB
    • Lower-resolution main camera
      Apple iPhone 12 Pro Max (256GB) has a lower-resolution main camera than the average smartphone (12 MP & 12 MP & 12 MP vs 50 MP & 8 MP). The average smartphone has a 50 MP & 8 MP main camera.
      What it is: The resolution of the primary rear camera sensor, measured in millions of pixels (MP). Higher megapixels can capture more detail.
      When it matters: When you want to capture high-resolution images that can be cropped or printed large.

      Importance: HIGH

      Good value: >50 MP

      Apple iPhone 12 Pro Max (256GB) has a lower-resolution main camera than the average smartphone (12 MP & 12 MP & 12 MP vs 50 MP & 8 MP). The average smartphone has a 50 MP & 8 MP main camera.12 MP & 12 MP & 12 MP vs 50 MP & 8 MP
    • 26.3% smaller battery capacity
      Apple iPhone 12 Pro Max (256GB) has a smaller battery capacity than the average smartphone (3,687 mAh vs 5,000 mAh). The average smartphone has a capacity of 5,000 mAh.
      What it is: The amount of electric charge the battery can hold, measured in milliampere-hours (mAh).
      When it matters: When you want a general idea of how large the battery is physically.

      Importance: HIGH

      Good value: >5000 mAh

      Apple iPhone 12 Pro Max (256GB) has a smaller battery capacity than the average smartphone (3,687 mAh vs 5,000 mAh). The average smartphone has a capacity of 5,000 mAh.3687 mAh vs 5000 mAh
    • Lacks multithreading support
      Apple iPhone 12 Pro Max (256GB) does not support multithreading, the average smartphone does. 80.5% of smartphones support multithreading.
      What it is: Indicates whether the CPU can handle multiple threads per core to improve multitasking.
      When it matters: When you want better efficiency and speed while running background tasks alongside active apps.

      Importance: MEDIUM

      Apple iPhone 12 Pro Max (256GB) does not support multithreading, the average smartphone does. 80.5% of smartphones support multithreading.
    • No aptX HD
      Apple iPhone 12 Pro Max (256GB) does not support aptX HD, the average smartphone does. 50.4% of smartphones support aptX HD.
      What it is: A Bluetooth codec capable of transmitting high-definition (24-bit) audio wirelessly.
      When it matters: When you want to stream high-definition music over Bluetooth.

      Importance: LOW

      Apple iPhone 12 Pro Max (256GB) does not support aptX HD, the average smartphone does. 50.4% of smartphones support aptX HD.
    • No memory card slot
      Apple iPhone 12 Pro Max (256GB) does not have a memory card slot, the average smartphone does. 53.5% of smartphones feature expandable storage.
      What it is: A physical slot, usually for microSD cards, allowing users to expand the device's storage capacity.
      When it matters: When you want to cheaply expand your storage for photos, music, and movies.

      Importance: LOW

      Apple iPhone 12 Pro Max (256GB) does not have a memory card slot, the average smartphone does. 53.5% of smartphones feature expandable storage.
    • No LDAC support
      Apple iPhone 12 Pro Max (256GB) does not support LDAC, the average smartphone does. 60.3% of smartphones support LDAC.
      What it is: A high-quality Bluetooth audio codec developed by Sony that supports high-resolution audio streaming.
      When it matters: When you have high-end Sony headphones and want the best possible wireless audio quality.

      Importance: MEDIUM

      Apple iPhone 12 Pro Max (256GB) does not support LDAC, the average smartphone does. 60.3% of smartphones support LDAC.

    Graphic comparison of Apple iPhone 12 Pro Max (256GB) and other smartphones

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    Third-party reviews

    (Reviews last updated: March 2026)

    (Reviews last updated: March 2026)

    What customers like about Apple iPhone 12 Pro Max (256GB)?

    • Excellent and professional-quality camera, especially in low light conditions, with advanced features like 2.5x optical zoom and sensor-shift stabilization.
    • Huge 6.7-inch Super Retina XDR OLED display which is bright, crisp, and ideal for media consumption.
    • Very long battery life, often lasting over a day with heavy use.
    • Top-of-the-line performance with the powerful A14 Bionic chip, ensuring fast and smooth operation.
    • Premium and durable design featuring Ceramic Shield front cover and flat stainless steel edges, which some users find easier to grip.
    • 5G connectivity for faster download and upload speeds (where available).
    • Ample storage options (128GB, 256GB, 512GB) and long-term software support from Apple.

    What customers dislike about Apple iPhone 12 Pro Max (256GB)?

    • Enormous size and heavy weight make it difficult to use with one hand and a challenge to fit into some pockets.
    • Very expensive, representing a significant investment.
    • No charging adapter or headphones included in the box, requiring separate purchases.
    • Display is locked at a 60Hz refresh rate, which is lower than many competing Android flagships.
    • The camera bump causes the phone to wobble when placed on a flat surface.
    • Lacks a fingerprint scanner (only Face ID, which was inconvenient when wearing masks initially).
    • The glossy stainless steel frame is a fingerprint magnet and can be slippery.

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