OVERALL
ALTERNATIVES
SPECS
VS AVERAGE
REVIEWS
Scored using CRM Software Methodology v3.0
CRM Software Methodology v3.0
Mathematical & Unbiased Scoring
Products in this category are scored under Frontum CRM Software Methodology v3.0: the technical score from the specifications is the base, and independent expert and video reviews (up to ±0.5 points), owner opinions (up to ±0.3) and best-of lists (up to +0.3) move it up or down.
Explore CRM Software Methodology v3.0

Onpipeline review: 54 specs compared

Starting price:25 USD/user/moFree plan:noAI assistant:noBuilt-in quotes and invoicing:yesWorkflow automation:yes

Onpipeline Review: Compare 54 technical specifications and 2 expert reviews to see how this product ranks in the CRM Software category and whether it is worth buying.

Onpipeline
7.8/10

Overall score

Score
7.8/ 10
✕
What it is
Our main score for this model, 1–10. It combines specs, expert reviews and best-of lists.
How we count it
Parts: Technical score 40%, Reviews score 30%, List score 30%
Marks: Each part gets a mark out of 10. For reviews, lists and owners, a typical model in this category gets about 8 and the best one gets 10.
No data yet: A part with no data shows "?". It counts as the mark of a weaker model in this category (4 in 5 models with data score higher). This way, models with reviews, lists and owners usually come out ahead.
Score distribution
â–¼
<55-66-77-88-99-10
â–² Better than 57% of models
Score components

40%

8.3

Technical score

30%

7.4

Reviews score

30%

?

List scoreNot enough data yet, so we use 7.5, the mark of a weaker model in this category

â–²Better than 57% of CRM software
8.3

Technical score

Technical score
8.3/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
â–¼
<55-66-77-88-99-10
â–² Better than 68% of models
Score components

25%

8.3

Product & Pricing

25%

8.2

Core CRM

20%

7.2

Sales & Automation

15%

8.6

Integrations & Access

15%

9.4

Security & Deployment

â–²Better than 68%
7.4

Reviews score

Reviews score
7.4/ 10
✕
What it is
Average grade from independent test sites, magazines and video reviewers, 1–10.
How we count it
Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
Share: Reviews count 30% of the overall score.
Score distribution
â–¼
<55-66-77-88-99-10
â–¼ Worse than 91% of models

80%

7.6

Average grade

20%

6.9

Popularity

Grades by review (2)
2 reviews, average 6.0/10. We use 3 reviews; the 1 missing counts as the category's typical 8.1: (6.0 × 2 + 8.1 × 1) ÷ 3 = 6.7. Reviews count 30% of the overall score.
User ratings collected online are not part of this score.
â–¼Worse than 91%
?

List score

List score
7.5/ 10
✕
What it is
How often independent test sites, magazines and video reviewers put this model in their best-of lists for this category.
How we count it
Points: The model in the most lists of this category gets 10; the others get 8 to 10 in proportion. In no list yet: 7.5. Lists count 30% of the overall score.
Enough data: Every list counts, even a single one. With fewer than 5 best-of lists in the category, this part is left out.
Lists with this model (0)
Not in any best-of list yet, so this part counts as 7.5. Models in a list get 8 to 10.
Not in any best-of list yet
Pricing & Access
Best rankings
Available: ranking among products currently available (including other versions of this product).All: ranking among all products in the database.
Loading category ranking...

CRM Software product ranking

Ranked #104 of 242 products in CRM Software (Overall score)

Technical Specifications of CRM platform Onpipeline

Technical score
Technical score
8.3/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
â–¼
<55-66-77-88-99-10
â–² Better than 68% of models
Score components:

25%

8.3

Product & Pricing

25%

8.2

Core CRM

20%

7.2

Sales & Automation

15%

8.6

Integrations & Access

15%

9.4

Security & Deployment

8.3
Reviews score
7.4
List score
?
Starting price
25 USD/user/mo
Market range: <0 USD/user/mo – >100 USD/user/mo
This CRM platform has a starting price of 25 USD/user/mo, which is lower than that of 77.8% of CRM platforms and equal to that of 10.2% of CRM platforms.
Starter plan starts at $12/user/month billed annually or $15 billed monthly.
Billing period
Monthly
Free plan
no
This CRM platform does not offer a permanent free plan.
14-day free trial on all plans.
Free trial
yes
This CRM platform offers a time-limited free trial.
14-day free trial without credit card.
Minimum seats
1 seat
Market range: <1 seat – >6 seats
This CRM platform has a minimum purchase requirement of 1 seat, which is lower than that of 1.9% of CRM platforms and equal to that of 98.1% of CRM platforms.
Show more
Account and company management
yes
This CRM platform supports account and company management. 0.2% of CRM platforms support account and company management.
Contact management
yes
This CRM platform supports contact management. 0% of CRM platforms support contact management.
Lead management
yes
This CRM platform supports lead management. 0.2% of CRM platforms support lead management.
Deal and pipeline management
yes
This CRM platform supports deal and pipeline management. 0.2% of CRM platforms support deal and pipeline management.
Custom fields
yes
This CRM platform supports custom fields. 0% of CRM platforms support custom fields.
Custom fields and field groupings.
Show more
AI assistant
no
This CRM platform does not offer an AI assistant. 22% of CRM platforms offer this feature.
Sales-focused CRM without native generative AI assistant.
Workflow automation
yes
This CRM platform supports workflow automation. 0.5% of CRM platforms offer this feature.
Workflow automations and stage-triggered actions.
Lead scoring
no
This CRM platform does not support lead scoring. 19.8% of CRM platforms offer this feature.
Pipeline management without algorithmic lead scoring.
Email sync and tracking
yes
This CRM platform supports email sync and tracking. 0.5% of CRM platforms offer these features.
Bi-directional email sync with Gmail and Outlook, with open tracking.
Sales forecasting
yes
This CRM platform supports sales forecasting. 85.2% of CRM platforms offer this feature.
Weighted sales revenue forecasting.
Show more
Marketplace integrations
yes
This CRM platform offers marketplace integrations. 1.9% of CRM platforms offer marketplace integrations.
Integrations with Zapier, QuickBooks, and webhooks.
API access
yes
This CRM platform offers API access. 0.2% of CRM platforms offer API access.
RESTful API with developer documentation.
Webhooks
yes
This CRM platform supports webhooks. 1.4% of CRM platforms support webhooks.
Webhook notifications for deal and contact events.
Mobile apps
yes
This CRM platform offers mobile apps. 2.4% of CRM platforms offer mobile apps.
Native iOS and Android mobile apps.
Data import and export
yes
This CRM platform supports data import and export. 0% of CRM platforms support data import and export.
CSV data import and export tools.
Show more
Single sign-on (SSO)
yes
This CRM platform supports single sign-on. 76.9% of CRM platforms support single sign-on.
Google and Microsoft SSO authentication.
Security certifications
None published
Role-based permissions
yes
This CRM platform supports role-based permissions. 0.7% of CRM platforms support role-based permissions.
Role-based permissions and team privacy settings.
Audit logs
yes
This CRM platform provides audit logs. 2.6% of CRM platforms provide audit logs.
Audit log tracking user activities and changes.
Supported operating systems
Web, iOS, Android
Show more

Onpipeline vs the average CRM platform

246810TotalProduct & PricingCore CRMSales & AutomationIntegrations & AccessSecurity & Deployment
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
    Google and Microsoft SSO authentication.
  • Supports sales forecasting
    This CRM platform supports sales forecasting, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
    Weighted sales revenue forecasting.
  • Supports omnichannel messaging
    This CRM platform supports omnichannel messaging, while the average CRM platform does not. 14.8% of CRM platforms support omnichannel messaging.
    SMS messaging integration built into contact views.
  • Offers European data residency
    This CRM platform offers European data residency, while the average CRM platform does not. 21.6% of CRM platforms offer European data residency.
  • 14 USD/user/mo $/user/mo lower starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    Onpipeline
    the average CRM platform
    Onpipeline has a lower starting price than the average CRM platform (25 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    25 USD/user/mo vs 39 USD/user/mo
  • More included file storage
    This CRM platform includes more file storage than the average CRM platform (20 GB vs 10 GB).
    20 GB vs 10 GB
  • Calling and dialler tools
    This CRM platform offers calling and dialler tools, while the average CRM platform does not. 31.1% of CRM platforms offer calling and dialler tools.
    Built-in click-to-call and telephony call logging.
  • Built-in e-signature
    This CRM platform has built-in e-signature, while the average CRM platform does not. 22.5% of CRM platforms offer built-in e-signature.
    Built-in electronic signature for client quote approval.
  • 1.3% better value for money
    Onpipeline offers better value for money than the average CRM platform (8.45 vs 8.3).
    8.45 vs 8.34
  • 14 USD/user/mo $/user/mo lower starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    Onpipeline
    the average CRM platform
    Onpipeline has a lower starting price than the average CRM platform (25 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    25 USD/user/mo vs 39 USD/user/mo
  • More included file storage
    This CRM platform includes more file storage than the average CRM platform (20 GB vs 10 GB).
    20 GB vs 10 GB
  • Supports sales forecasting
    This CRM platform supports sales forecasting, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
    Weighted sales revenue forecasting.
  • Calling and dialler tools
    This CRM platform offers calling and dialler tools, while the average CRM platform does not. 31.1% of CRM platforms offer calling and dialler tools.
    Built-in click-to-call and telephony call logging.
  • Built-in e-signature
    This CRM platform has built-in e-signature, while the average CRM platform does not. 22.5% of CRM platforms offer built-in e-signature.
    Built-in electronic signature for client quote approval.
  • Supports omnichannel messaging
    This CRM platform supports omnichannel messaging, while the average CRM platform does not. 14.8% of CRM platforms support omnichannel messaging.
    SMS messaging integration built into contact views.
  • Wider interface language choice
    This CRM platform offers a wider choice of interface languages than the average CRM platform (2-4 languages vs English only).
    2-4 languages vs English only
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
    Google and Microsoft SSO authentication.
  • Offers European data residency
    This CRM platform offers European data residency, while the average CRM platform does not. 21.6% of CRM platforms offer European data residency.
  • Lower mobile app rating category
    This CRM platform ranks lower than the average CRM platform for mobile app store rating (no mobile app vs 4–4.4).
    no mobile app vs 4.0–4.4
  • 6.3% lower review score
    Reviews score
    7.4/ 10
    ✕
    What it is
    Average grade from independent test sites, magazines and video reviewers, 1–10.
    How we count it
    Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
    Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
    Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
    Share: Reviews count 30% of the overall score.
    Score distribution
    â–¼
    <55-66-77-88-99-10
    â–¼ Worse than 91% of models

    80%

    7.6

    Average grade

    20%

    6.9

    Popularity

    Grades by review (2)
    2 reviews, average 6.0/10. We use 3 reviews; the 1 missing counts as the category's typical 8.1: (6.0 × 2 + 8.1 × 1) ÷ 3 = 6.7. Reviews count 30% of the overall score.
    User ratings collected online are not part of this score.
    7.4 vs 7.9
  • 6.3% lower review score
    Reviews score
    7.4/ 10
    ✕
    What it is
    Average grade from independent test sites, magazines and video reviewers, 1–10.
    How we count it
    Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
    Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
    Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
    Share: Reviews count 30% of the overall score.
    Score distribution
    â–¼
    <55-66-77-88-99-10
    â–¼ Worse than 91% of models

    80%

    7.6

    Average grade

    20%

    6.9

    Popularity

    Grades by review (2)
    2 reviews, average 6.0/10. We use 3 reviews; the 1 missing counts as the category's typical 8.1: (6.0 × 2 + 8.1 × 1) ÷ 3 = 6.7. Reviews count 30% of the overall score.
    User ratings collected online are not part of this score.
    7.4 vs 7.9
  • Lower mobile app rating category
    This CRM platform ranks lower than the average CRM platform for mobile app store rating (no mobile app vs 4–4.4).
    no mobile app vs 4.0–4.4

Expert reviews

In-depth analysis and verdict from leading tech publications

6.0
uk.pcmag.com
✓ explicit
20/05/2022
Hands-on review · Basic CRM
Verdict
Onpipeline is a simple CRM for small businesses moving on from spreadsheets, but email sync, mobile access and reporting fall short.
6.0
pcmag.com
✓ explicit
20/05/2022
Hands-on test · Simple SMB CRM
Verdict
Onpipeline is a simple CRM for businesses moving off spreadsheets, with a clear deals view, but email sync is hard to set up and it lacks a mobile app.

Third-party reviews

What customers like about Onpipeline

  • Streamlined, lightweight sales pipeline interface optimized for rapid deal updates and contact interactions
  • Strict European GDPR compliance with EU data hosting ensuring high data privacy standards
  • Built-in VoIP calling, call recording, and two-way email synchronization out of the box
  • Straightforward transparent pricing with no hidden implementation or setup fees

What customers don't like about Onpipeline

  • Narrow focus on sales tracking with limited built-in marketing automation or customer support ticketing
  • Smaller third-party integration marketplace compared to global CRM platforms
  • Basic native reporting tools that may not satisfy complex enterprise analytical requirements

Verdict

Onpipeline is a European cloud-based sales CRM developed for small and mid-sized teams that prioritizes pipeline clarity, contact tracking, and integrated outbound communication. It features drag-and-drop deal stages, automated email sequences, built-in VoIP telephony with call recording, and milestone tracking. Primary advantages include an easy-to-use visual interface, native calling capabilities without third-party phone add-ons, and strict European GDPR hosting standards. On the other hand, it has a relatively small ecosystem of pre-built integrations, lacks complex multi-channel marketing automation, and offers limited custom object modeling.

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