Follow Up Boss Review | 54 Data compared

8.4

Excellent

8.4

Excellent

8.0

Excellent

6.7
Small business
What it is: Evaluates accessible starter pricing tiers, permanent free plans, risk-free trial access, and built-in client invoicing for small businesses.
Score components:
40.0%
7.7
Starting price
25.0%
4.0
Free plan
20.0%
10.0
Free trial
15.0%
4.0
Built-in quotes and invoicing
8.5
Sales automation
What it is: Measures visual workflow automation triggers, AI lead scoring accuracy, multi-stage sales forecasting, and seamless two-way email tracking.
Score components:
35.0%
10.0
Workflow automation
25.0%
10.0
Lead scoring
25.0%
4.0
Sales forecasting
15.0%
10.0
Email sync and tracking
6.4
Client and pipeline management
What it is: Assesses visual sales pipeline customization, quote and contract generators, native mobile iOS/Android apps, and built-in VoIP calling.
Score components:
35.0%
4.0
Built-in quotes and invoicing
25.0%
4.0
Project management
20.0%
10.0
Mobile apps
20.0%
10.0
Calling and dialer
8.8
Enterprise security and compliance
What it is: Evaluates enterprise SAML single sign-on (SSO), immutable audit log retention, self-hosted deployment options, and granular REST API permissions.
Score components:
35.0%
10.0
Single sign-on (SSO)
25.0%
10.0
Audit logs
20.0%
4.0
Self-hosting
20.0%
10.0
API access

Technical Specifications of CRM platform Follow Up Boss

Overall score

8.4

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Popularity

What it is: An indicator based on the number of reviews received by CRM platforms.

When it matters: When you prefer a CRM platform that has been chosen and reviewed by many other users.

Product & Pricing

What it is: Subscription plans, billing terms, limits, and entry-level cost for comparing CRM affordability.

When it matters: It matters when you need to compare the real starting price, billing commitment, and capacity included in the first plan.

Score components:

24.0%

7.7

Starting price

20.0%

Contact limit

15.0%

4.0

Free plan

12.0%

Included file storage

11.0%

Free trial

11.0%

Minimum seats

7.0%

4.0

Startup program or discount

8.1

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Starting price

What it is: The lowest advertised recurring entry-plan price for the CRM software, including its currency and billing period.

When it matters: It matters when recurring cost is a primary buying constraint.

Importance: HIGH

Good value: Lower recurring entry-plan price

Billing period

What it is: The recurring time interval attached to the advertised entry-plan price.

When it matters: It matters when comparing monthly and annual commitments with different headline prices.

Importance: LOW

Free plan

What it is: Whether the CRM software offers a permanent free plan.

When it matters: It matters when you want basic CRM access without a recurring fee.

Importance: MEDIUM

Free trial

What it is: Whether the CRM software offers a time-limited free trial.

When it matters: It matters when you want to test the CRM workflow before choosing a paid plan.

Importance: MEDIUM

Minimum seats

What it is: The smallest number of paid seats required for the entry plan.

When it matters: It matters when a small team wants to avoid paying for unused seats.

Importance: MEDIUM

Good value: Lower required minimum number of paid seats

Core CRM

What it is: Core records and daily CRM operations, including accounts, contacts, leads, deals, pipelines, custom fields, quotes, invoicing, and project tracking.

When it matters: It matters when the CRM must support a complete, consistent view of customer relationships and pipeline activity.

Score components:

12.0%

Deal and pipeline management

9.0%

Contact management

9.0%

Lead management

8.0%

Custom fields

8.0%

Reporting and dashboards

7.0%

4.0

Custom objects

7.0%

4.0

Built-in quotes and invoicing

6.0%

Account and company management

6.0%

Automatic duplicate detection

6.0%

Territory management

5.0%

Tasks

5.0%

4.0

Project management

5.0%

4.0

Client portal

4.0%

Real estate features or templates

3.0%

4.0

Time tracking

8.4

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Account and company management

What it is: Whether the CRM supports account and company management.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: LOW

Contact management

What it is: Whether the CRM supports contact management.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Lead management

What it is: Whether the CRM supports lead management.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Deal and pipeline management

What it is: Whether the CRM supports deal and pipeline management.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Custom fields

What it is: Whether the CRM lets users create custom fields.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Sales & Automation

What it is: Sales execution and automation tools for workflows, AI assistance, scoring, outreach cadences, forecasting, and e-signatures.

When it matters: It matters when you want to reduce repetitive sales work, standardize follow-up, or make pipeline decisions from forecasts.

Score components:

13.0%

Workflow automation

12.0%

AI assistant

11.0%

Email sync and tracking

9.0%

Lead scoring

9.0%

4.0

Sales forecasting

9.0%

Sales sequences

8.0%

4.0

Marketing automation

8.0%

Calling and dialer

8.0%

4.0

In-quote online payments

7.0%

4.0

Built-in e-signature

6.0%

Calendar sync

8.1

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AI assistant

What it is: Whether the CRM includes native AI assistant capabilities for generative text, summaries, and sales insights.

When it matters: It matters when you want AI to automate writing, summarize customer interactions, and speed up daily sales tasks.

Importance: MEDIUM

Workflow automation

What it is: Whether the CRM supports configurable workflow automation.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Lead scoring

What it is: Whether the CRM supports lead scoring.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: LOW

Email sync and tracking

What it is: Whether the CRM syncs email and tracks opens and clicks.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Sales forecasting

What it is: Whether the CRM provides sales forecasting.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: LOW

Integrations & Access

What it is: Connections, interfaces, APIs, apps, data movement, omnichannel messaging, and support channels around the CRM.

When it matters: It matters when the CRM must fit your existing tools, be usable across devices, or offer the support and access model your team needs.

Score components:

16.0%

Marketplace integrations

16.0%

API access

14.0%

Omnichannel messaging

12.0%

Mobile apps

11.0%

Webhooks

11.0%

Data import and export

10.0%

3.0

Supported interface languages

10.0%

Mobile app store rating

9.3

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Marketplace integrations

What it is: Whether the CRM provides a native integration marketplace.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: LOW

API access

What it is: Whether the CRM provides documented API access.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: LOW

Webhooks

What it is: Whether the CRM supports outbound webhooks.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: LOW

Mobile apps

What it is: Whether the CRM provides official mobile apps.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: LOW

Data import and export

What it is: Whether the CRM supports both data import and export.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: LOW

Security & Deployment

What it is: Security controls, permissions, auditability, hosting, storage, and data-residency choices for deploying the CRM.

When it matters: It matters when compliance, internal controls, deployment responsibility, or the location of customer data affects the buying decision.

Score components:

30.0%

Role-based permissions

25.0%

Single sign-on (SSO)

20.0%

Audit logs

15.0%

4.0

European data residency

6.0%

4.0

Self-hosting

4.0%

4.0

Offline and local storage

8.5

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Single sign-on (SSO)

What it is: Whether the CRM supports single sign-on.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Security certifications

What it is: The security certifications or compliance frameworks documented for the CRM provider.

When it matters: It matters when your organization needs evidence of formal security or compliance controls.

Importance: LOW

Role-based permissions

What it is: Whether the CRM supports configurable roles and permissions.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Audit logs

What it is: Whether the CRM provides audit logs of user or record activity.

When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.

Importance: MEDIUM

Supported operating systems

What it is: The operating systems supported by the CRM’s desktop or mobile clients.

When it matters: It matters when your team needs native clients on specific operating systems.

Importance: LOW

Follow Up Boss vs the average CRM platform

Why is Follow Up Boss better than the average CRM platform?

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Larger file storage
Follow Up Boss offers more included file storage than the average CRM platform.
What it is: Total cloud storage capacity provided for document attachments, customer files, and media.
When it matters: Essential for teams storing contracts, proposals, presentations, and customer media directly in the CRM.
Importance: MEDIUM
Good value: 50 GB or more
Follow Up Boss offers more included file storage than the average CRM platform.unlimited GB vs 10 GB
Supports single sign-on
Follow Up Boss supports single sign-on, while the average CRM platform does not support single sign-on.
Google Workspace and Microsoft single sign-on supported.
What it is: Whether the CRM supports single sign-on.
When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.
Importance: MEDIUM
Follow Up Boss supports single sign-on, while the average CRM platform does not support single sign-on.
Native AI assistant
Follow Up Boss includes native AI assistant capabilities, while the average CRM platform does not.
Call AI provides automated call recordings, summaries, action items, and email drafting.
What it is: Whether the CRM includes native AI assistant capabilities for generative text, summaries, and sales insights.
When it matters: It matters when you want AI to automate writing, summarize customer interactions, and speed up daily sales tasks.
Importance: MEDIUM
Follow Up Boss includes native AI assistant capabilities, while the average CRM platform does not.
Omnichannel messaging
Follow Up Boss supports omnichannel messaging, while the average CRM platform does not.
Integrated two-way SMS, phone calls, and email communications.
What it is: Whether the CRM supports omnichannel messaging through WhatsApp, SMS, or live chat.
When it matters: It matters when sales reps engage prospects through modern messaging apps like WhatsApp or SMS rather than email alone.
Importance: LOW
Follow Up Boss supports omnichannel messaging, while the average CRM platform does not.
Territory management
Follow Up Boss supports territory management, while the average CRM platform does not.
Lead routing by zip code, price point, MLS area, and round-robin.
What it is: Tools to partition accounts, leads, and revenue goals across geographic regions, market segments, or business units.
When it matters: Critical for mid-market and enterprise sales forces managing regional reps, multi-branch coverage, and territory quotas.
Importance: LOW
Follow Up Boss supports territory management, while the average CRM platform does not.
Supports lead scoring
Follow Up Boss supports lead scoring, while the average CRM platform does not support lead scoring.
Smart Lists dynamically prioritize leads based on recent property activity.
What it is: Whether the CRM supports lead scoring.
When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.
Importance: LOW
Follow Up Boss supports lead scoring, while the average CRM platform does not support lead scoring.
Automated sales sequences
Follow Up Boss supports automated sales sequences, while the average CRM platform does not support automated sales sequences.
Automated Action Plans with multi-step email and SMS follow-up cadences.
What it is: Whether the CRM supports automated sales sequences.
When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.
Importance: LOW
Follow Up Boss supports automated sales sequences, while the average CRM platform does not support automated sales sequences.
Native calling or dialer
Follow Up Boss provides native calling or dialer tools, while the average CRM platform does not provide native calling or dialer tools.
Built-in phone dialer with two-way SMS, local numbers, call recording, and power dialer.
What it is: Whether the CRM provides native calling or dialer tools.
When it matters: It matters when you want CRM capabilities that match your sales and customer-management workflow.
Importance: LOW
Follow Up Boss provides native calling or dialer tools, while the average CRM platform does not provide native calling or dialer tools.
Larger file storage
Follow Up Boss offers more included file storage than the average CRM platform.
Territory management
Follow Up Boss supports territory management, while the average CRM platform does not.
Real estate templates included
Follow Up Boss provides real estate templates and workflows, while the average CRM platform does not.
Native AI assistant
Follow Up Boss includes native AI assistant capabilities, while the average CRM platform does not.
Supports lead scoring
Follow Up Boss supports lead scoring, while the average CRM platform does not support lead scoring.
Automated sales sequences
Follow Up Boss supports automated sales sequences, while the average CRM platform does not support automated sales sequences.
Native calling or dialer
Follow Up Boss provides native calling or dialer tools, while the average CRM platform does not provide native calling or dialer tools.
Omnichannel messaging
Follow Up Boss supports omnichannel messaging, while the average CRM platform does not.
Better mobile app rating
Follow Up Boss has higher mobile app store ratings than the average CRM platform.
Supports single sign-on
Follow Up Boss supports single sign-on, while the average CRM platform does not support single sign-on.

Integrations & Access

Security & Deployment

Why is Follow Up Boss worse than the average CRM platform?

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40 $/user/mo Higher recurring entry-plan price
Follow Up Boss starts at a higher recurring entry-plan price than the average CRM platform.
No built-in quotes or invoicing
Follow Up Boss does not include built-in quotes or invoicing, while the average CRM platform does.
Real estate sales CRM; lacks native commercial invoice/quote generation.
40 $/user/mo Higher recurring entry-plan price
Follow Up Boss starts at a higher recurring entry-plan price than the average CRM platform.
What it is: The lowest advertised recurring entry-plan price for the CRM software, including its currency and billing period.
When it matters: It matters when recurring cost is a primary buying constraint.
Importance: HIGH
Good value: Lower recurring entry-plan price
Follow Up Boss starts at a higher recurring entry-plan price than the average CRM platform.69 $/user/mo vs 29 $/user/mo
No built-in quotes or invoicing
Follow Up Boss does not include built-in quotes or invoicing, while the average CRM platform does.
Real estate sales CRM; lacks native commercial invoice/quote generation.
What it is: Whether the CRM includes native capabilities to generate price quotes, estimates, and invoices.
When it matters: It matters when small businesses, freelancers, or consultants want to bill clients directly without paying for external invoicing tools.
Importance: LOW
Follow Up Boss does not include built-in quotes or invoicing, while the average CRM platform does.