OVERALL
ALTERNATIVES
SPECS
VS AVERAGE
REVIEWS
Scored using CRM Software Methodology v3.0
CRM Software Methodology v3.0
Mathematical & Unbiased Scoring
Products in this category are scored under Frontum CRM Software Methodology v3.0: the technical score from the specifications is the base, and independent expert and video reviews (up to ±0.5 points), owner opinions (up to ±0.3) and best-of lists (up to +0.3) move it up or down.
Explore CRM Software Methodology v3.0

folk review: 54 specs compared

Starting price:24 USD/user/moFree plan:noAI assistant:yesBuilt-in quotes and invoicing:noWorkflow automation:yes

folk Review: Compare 54 technical specifications and 22 expert and video reviews to see how this product ranks in the CRM Software category and whether it is worth buying.

folk
7.9/10

Overall score

Score
7.9/ 10
✕
What it is
Our main score for this model, 1–10. It combines specs, expert reviews and best-of lists.
How we count it
Parts: Technical score 40%, Reviews score 30%, List score 30%
Marks: Each part gets a mark out of 10. For reviews, lists and owners, a typical model in this category gets about 8 and the best one gets 10.
No data yet: A part with no data shows "?". It counts as the mark of a weaker model in this category (4 in 5 models with data score higher). This way, models with reviews, lists and owners usually come out ahead.
Score distribution
â–¼
<55-66-77-88-99-10
â–² Better than 67% of models
Score components

40%

7.8

Technical score

30%

8.5

Reviews score

30%

?

List scoreNot enough data yet, so we use 7.5, the mark of a weaker model in this category

â–²Better than 67% of CRM software
7.8

Technical score

Technical score
7.8/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
â–¼
<55-66-77-88-99-10
â–² Better than 54% of models
Score components

25%

7.7

Product & Pricing

25%

7.8

Core CRM

20%

7.1

Sales & Automation

15%

8.7

Integrations & Access

15%

8.2

Security & Deployment

â–²Better than 54%
8.5

Reviews score

Reviews score
8.5/ 10
✕
What it is
Average grade from independent test sites, magazines and video reviewers, 1–10.
How we count it
Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
Share: Reviews count 30% of the overall score.
Score distribution
â–¼
<55-66-77-88-99-10
★ Better than 91% of models

80%

8.2

Average grade

20%

9.8

Popularity

Grades by review (22)
13 reviews + 9 videos, average 8.2/10. Reviews count 30% of the overall score.
User ratings collected online are not part of this score.
★Better than 91%
?

List score

List score
7.5/ 10
✕
What it is
How often independent test sites, magazines and video reviewers put this model in their best-of lists for this category.
How we count it
Points: The model in the most lists of this category gets 10; the others get 8 to 10 in proportion. In no list yet: 7.5. Lists count 30% of the overall score.
Enough data: Every list counts, even a single one. With fewer than 5 best-of lists in the category, this part is left out.
Lists with this model (0)
Not in any best-of list yet, so this part counts as 7.5. Models in a list get 8 to 10.
Not in any best-of list yet
Pricing & Access
Best rankings
Available: ranking among products currently available (including other versions of this product).All: ranking among all products in the database.

What reviewers say about folk

Based on 10 · 9

Reviewers praise effortless contact capture and a simple, friendly interface, but find reporting, automation and pricing limits disappointing.
Praised
Mixed views
Criticised
Pick a topic to see who said what
Loading category ranking...

Technical Specifications of CRM platform folk

Technical score
Technical score
7.8/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
â–¼
<55-66-77-88-99-10
â–² Better than 54% of models
Score components:

25%

7.7

Product & Pricing

25%

7.8

Core CRM

20%

7.1

Sales & Automation

15%

8.7

Integrations & Access

15%

8.2

Security & Deployment

7.8
Reviews score
8.5
List score
?
Starting price
24 USD/user/mo
Market range: <0 USD/user/mo – >100 USD/user/mo
This CRM platform has a starting price of 24 USD/user/mo, which is lower than that of 88.5% of CRM platforms and equal to that of 0.3% of CRM platforms.
Standard plan is $18/user/month billed annually or $24 billed monthly.
Billing period
Monthly, Annual
Free plan
no
This CRM platform does not offer a permanent free plan.
14-day free trial offered; free plan discontinued.
Free trial
yes
This CRM platform offers a time-limited free trial.
14-day free trial on all plans.
Minimum seats
1 seat
Market range: <1 seat – >6 seats
This CRM platform has a minimum purchase requirement of 1 seat, which is lower than that of 1.9% of CRM platforms and equal to that of 98.1% of CRM platforms.
Show more
What reviewers say
Account and company management
yes
This CRM platform supports account and company management. 0.2% of CRM platforms support account and company management.
Contact management
yes
This CRM platform supports contact management. 0% of CRM platforms support contact management.
Lead management
yes
This CRM platform supports lead management. 0.2% of CRM platforms support lead management.
Deal and pipeline management
yes
This CRM platform supports deal and pipeline management. 0.2% of CRM platforms support deal and pipeline management.
Custom fields
yes
This CRM platform supports custom fields. 0% of CRM platforms support custom fields.
Custom columns, tags, and multi-select fields.
Show more
What reviewers say
AI assistant
yes
This CRM platform offers an AI assistant. 78.1% of CRM platforms offer this feature.
folk AI Magic Field personalizes emails and categorizes contact lists.
Workflow automation
yes
This CRM platform supports workflow automation. 0.5% of CRM platforms offer this feature.
Automated email workflows and reminder sequences.
Lead scoring
no
This CRM platform does not support lead scoring. 19.8% of CRM platforms offer this feature.
Simple pipeline management without algorithmic lead scoring.
Email sync and tracking
yes
This CRM platform supports email sync and tracking. 0.5% of CRM platforms offer these features.
Bi-directional Gmail and Outlook sync with open and click tracking.
Sales forecasting
no
This CRM platform does not support sales forecasting. 15% of CRM platforms offer this feature.
Pipeline boards without complex revenue forecasting models.
Show more
What reviewers say
Marketplace integrations
yes
This CRM platform offers marketplace integrations. 1.9% of CRM platforms offer marketplace integrations.
Integrations with Zapier, Make, and Google Workspace.
API access
yes
This CRM platform offers API access. 0.2% of CRM platforms offer API access.
REST API access for workspace data.
Webhooks
yes
This CRM platform supports webhooks. 1.4% of CRM platforms support webhooks.
Outgoing webhooks for workspace events.
Mobile apps
yes
This CRM platform offers mobile apps. 2.4% of CRM platforms offer mobile apps.
Native iOS and Android mobile applications.
Data import and export
yes
This CRM platform supports data import and export. 0% of CRM platforms support data import and export.
CSV import, LinkedIn contact extension, and data export.
Show more
What reviewers say
Single sign-on (SSO)
yes
This CRM platform supports single sign-on. 76.9% of CRM platforms support single sign-on.
SAML/SSO on Custom/Enterprise plans.
Security certifications
SOC 2 Type II
Role-based permissions
yes
This CRM platform supports role-based permissions. 0.7% of CRM platforms support role-based permissions.
Role-based member and admin workspace permissions.
Audit logs
no
This CRM platform does not provide audit logs. 97.6% of CRM platforms provide audit logs.
Basic activity history without administrative compliance audit logs.
Supported operating systems
Web, iOS, Android
Show more

folk vs the average CRM platform

246810TotalProduct & PricingCore CRMSales & AutomationIntegrations & AccessSecurity & Deployment
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
    SAML/SSO on Custom/Enterprise plans.
  • 15 USD/user/mo $/user/mo lower starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    folk
    the average CRM platform
    folk has a lower starting price than the average CRM platform (24 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    24 USD/user/mo vs 39 USD/user/mo
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    folk AI Magic Field personalizes emails and categorizes contact lists.
  • Supports sales sequences
    This CRM platform supports sales sequences, while the average CRM platform does not. 22.7% of CRM platforms offer this feature.
    Multi-step personalized email sequences with automated follow-ups.
  • Offers startup programme or discount
    This CRM platform offers a startup programme or discount, while the average CRM platform does not. 4.8% of CRM platforms offer a startup programme or discount.
    Official startup discount or credits program: yes
  • Offers European data residency
    This CRM platform offers European data residency, while the average CRM platform does not. 21.6% of CRM platforms offer European data residency.
  • More included file storage
    This CRM platform includes more file storage than the average CRM platform (20 GB vs 10 GB).
    20 GB vs 10 GB
  • Higher mobile app rating category
    This CRM platform ranks higher than the average CRM platform for mobile app store rating (4.5–5 vs 4–4.4).
    4.5–5.0 vs 4.0–4.4
  • 7.6% higher review score
    Reviews score
    8.5/ 10
    ✕
    What it is
    Average grade from independent test sites, magazines and video reviewers, 1–10.
    How we count it
    Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
    Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
    Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
    Share: Reviews count 30% of the overall score.
    Score distribution
    â–¼
    <55-66-77-88-99-10
    ★ Better than 91% of models

    80%

    8.2

    Average grade

    20%

    9.8

    Popularity

    Grades by review (22)
    13 reviews + 9 videos, average 8.2/10. Reviews count 30% of the overall score.
    User ratings collected online are not part of this score.
    8.5 vs 7.9
  • 2.5% better value for money
    folk offers better value for money than the average CRM platform (8.55 vs 8.3).
    8.55 vs 8.34
  • 15 USD/user/mo $/user/mo lower starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    folk
    the average CRM platform
    folk has a lower starting price than the average CRM platform (24 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    24 USD/user/mo vs 39 USD/user/mo
  • Offers startup programme or discount
    This CRM platform offers a startup programme or discount, while the average CRM platform does not. 4.8% of CRM platforms offer a startup programme or discount.
    Official startup discount or credits program: yes
  • More included file storage
    This CRM platform includes more file storage than the average CRM platform (20 GB vs 10 GB).
    20 GB vs 10 GB
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    folk AI Magic Field personalizes emails and categorizes contact lists.
  • Supports sales sequences
    This CRM platform supports sales sequences, while the average CRM platform does not. 22.7% of CRM platforms offer this feature.
    Multi-step personalized email sequences with automated follow-ups.
  • Higher mobile app rating category
    This CRM platform ranks higher than the average CRM platform for mobile app store rating (4.5–5 vs 4–4.4).
    4.5–5.0 vs 4.0–4.4
  • Wider interface language choice
    This CRM platform offers a wider choice of interface languages than the average CRM platform (2-4 languages vs English only).
    2-4 languages vs English only
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
    SAML/SSO on Custom/Enterprise plans.
  • Offers European data residency
    This CRM platform offers European data residency, while the average CRM platform does not. 21.6% of CRM platforms offer European data residency.
  • Lower contact limit
    This CRM platform includes fewer contacts than the average CRM platform (2000 contacts vs unlimited contacts).
    Standard tier includes up to 2,0 contacts; higher tiers offer 10,0+ contacts.
    2,000 contacts vs unlimited contacts
  • No built-in quotes or invoicing
    This CRM platform does not include built-in quotes and invoicing, while the average CRM platform does. 91.9% of CRM platforms include built-in quotes and invoicing.
    Contact and deal CRM; does not include native invoicing or quotes.
  • No audit logs
    This CRM platform does not provide audit logs, while the average CRM platform does. 97.4% of CRM platforms provide audit logs.
    Basic activity history without administrative compliance audit logs.
  • Lower contact limit
    This CRM platform includes fewer contacts than the average CRM platform (2000 contacts vs unlimited contacts).
    Standard tier includes up to 2,0 contacts; higher tiers offer 10,0+ contacts.
    2,000 contacts vs unlimited contacts
  • No built-in quotes or invoicing
    This CRM platform does not include built-in quotes and invoicing, while the average CRM platform does. 91.9% of CRM platforms include built-in quotes and invoicing.
    Contact and deal CRM; does not include native invoicing or quotes.
  • No audit logs
    This CRM platform does not provide audit logs, while the average CRM platform does. 97.4% of CRM platforms provide audit logs.
    Basic activity history without administrative compliance audit logs.

Video reviews

Hands-on testing and real-world video evaluations

7.0
DroidCrunch
≈ estimated
23/09/2026
Feature walkthrough · AI assistants, outreach and pricing
Verdict
folk is worth exploring for relationship-driven businesses, but check pricing and usage limits first.
8.0
CRM Central
≈ estimated
23/07/2026
Hands-on review · contacts, pipeline and automation tests
Verdict
folk is a practical small-business CRM that mirrors real relationship workflows, though it needs careful setup.
9.0
David Alex
≈ estimated
30/04/2026
Hands-on review · setup, pipelines and pricing
Verdict
folk is built for relationship-driven teams, especially those that value clean design, though it has no mobile app.
8.0
Simple Answers
≈ estimated
13/02/2026
Hands-on review · contacts, email, team and automation walkthrough
Verdict
folk is worth trying for simple relationship management, though heavy forecasting users may outgrow it.
8.0
George Vlasyev
≈ estimated
15/05/2025
Full review · setup, features and pricing
Verdict
folk is worth trying for small teams that want a simple CRM, though it lacks deep sales tools.
8.0
SoftSavvy
≈ estimated
10/03/2025
Tutorial and review · feature walkthrough and pricing overview
Verdict
folk is flexible and feature-rich, with useful AI and integrations, though advanced features need a premium plan.
8.0
Tool Finder
≈ estimated
18/04/2024
Hands-on review · contacts, enrichment and pricing
Verdict
folk is a clean, easy-to-use CRM for startups and partnership work, but its enrichment data needs checking.
9.0
Lead Gen Jay
≈ estimated
04/03/2024
Hands-on review · contacts, email sync and pricing demo
Verdict
folk is clearly recommended for relationship-driven businesses, thanks to easy use and useful email syncing.
9.0
Marty Englander
≈ estimated
01/02/2024
Hands-on review · feature walkthrough
Verdict
folk is a flexible, practical CRM with custom fields, AI and a useful LinkedIn extension, and it is worth a look.
Brand video
Brand video
Brand video

Expert reviews

In-depth analysis and verdict from leading tech publications

7.8
workflowautomation.net
✓ explicit
Not Dated
In-depth review · Relationship-focused CRM
Verdict
Folk is a relationship-first CRM that fits founders, VCs and recruiters, but teams running stage-based sales pipelines should choose another tool.
9.0
salestoolsstack.com
≈ estimated
Not Dated
Expert review · Small-team CRM
Verdict
Folk CRM is fast and flexible for solo founders and small teams, but it is not built for large sales organizations or offline field work.
8.0
bestcrmforstartups.com
≈ estimated
20/03/2026
Hands-on test · Relationship CRM
Verdict
Folk CRM is a fast-to-learn relationship CRM for small, LinkedIn-heavy sales teams, though its sequences and API sit behind the top tier and reporting stays basic.
8.8
toolchase.com
✓ explicit
07/05/2026
Hands-on review · Founder CRM
Verdict
Folk suits founders and agencies who want a daily-use CRM set up in under an hour, but forecasting and deep automation fall short.
9.0
tool-advisor.fr
✓ explicit
24/08/2022
Full review · Flexible contact CRM
Verdict
Folk is a flexible CRM for teams of up to 50 seats with strong contact capture, though a failed first sync left a poor impression.
7.0
keltoola.fr
✓ explicit
22/04/2026
Full test · Simple CRM
Verdict
Folk is a simple, quick-to-learn CRM for freelancers, small startups and agencies, but weak reporting and automation hold back firms with structured sales teams.
8.4
hackceleration.com
✓ explicit
01/01/2026
Hands-on test · Four-month trial
Verdict
Folk CRM syncs cleanly with LinkedIn and Gmail and has a documented API, but it has no mobile app and suits freelancers only once they manage 100+ contacts.
8.4
yolah.fr
✓ explicit
03/03/2026
Hands-on test · Notion-style CRM
Verdict
Folk is a well-designed, flexible CRM for small teams that want outreach built in, but it lacks the reporting and marketing tools of bigger rivals.
8.0
salesdorado.com
✓ explicit
23/09/2024
Feature tour · Spreadsheet-style CRM
Verdict
Folk is a simple, spreadsheet-style CRM for freelancers and small mixed-role teams, with good email campaigns, but it lacks deep sales reporting.
8.1
wise-stack.com
✓ explicit
09/05/2026
Full test · Relationship CRM
Verdict
Folk is a pleasant, flexible CRM for founders and recruiters who track several relationship types, but no mobile app and basic reporting limit it.
8.2
comparateurcrm.fr
✓ explicit
Not Dated
Expert review · Team relationship CRM
Verdict
Folk is a clean, collaborative CRM for small B2B teams that manage relationships, but its young feature set and limited integrations fit simple needs best.
8.0
independant.io
✓ explicit
11/12/2023
Hands-on test · Group-based CRM
Verdict
Folk is a clean, Notion-like CRM whose group-based structure suits teams that want to build their own setup, but it has no mobile app and an English-only interface.
8.4
hackceleration.com
✓ explicit
01/01/2026
Hands-on test · AI-powered CRM
Verdict
Folk is a quick CRM whose AI assistants save about 3 hours a week, but it suits teams of up to 20–30 people, not larger sales organizations.

Third-party reviews

What we like about folk

  • Sleek, minimalist contact manager designed for lightweight relationship building.
  • Effortless contact capture directly from LinkedIn and Gmail via browser extension.
  • Clean pipeline cards and customizable custom fields for fast contact categorization.
  • Ideal for founders, creators, boutique agencies, and community managers.

What we don't like about folk

  • Limited advanced workflow automations and complex multi-stage pipeline logic.
  • Basic reporting suite with minimal multi-dimensional sales forecasting.
  • Not designed for large corporate sales teams with complex permission hierarchies.

Verdict

folk is a lightweight, collaborative cloud CRM designed for creators, boutique agencies, and lean teams seeking an intuitive contact and relationship management experience similar to modern productivity tools. It features customizable pipeline and table views, seamless contact synchronization from Google and LinkedIn, automated personalized email sequences, and AI-assisted message drafting. Its primary advantages are a minimalist user interface, near-zero learning curve, and efficient group communication tools. Conversely, it lacks complex multi-stage workflow branching, does not support enterprise-level custom objects or sales forecasting, and enforces strict contact limits on entry plans.

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