OVERALL
ALTERNATIVES
SPECS
VS AVERAGE
REVIEWS
Scored using CRM Software Methodology v3.0
CRM Software Methodology v3.0
Mathematical & Unbiased Scoring
Products in this category are scored under Frontum CRM Software Methodology v3.0: the technical score from the specifications is the base, and independent expert and video reviews (up to ±0.5 points), owner opinions (up to ±0.3) and best-of lists (up to +0.3) move it up or down.
Explore CRM Software Methodology v3.0

Constant Contact Lead Gen & CRM review: 54 specs compared

Starting price:12 USD/user/moFree plan:noAI assistant:yesBuilt-in quotes and invoicing:noWorkflow automation:yes

Constant Contact Lead Gen & CRM Review: Compare 54 technical specifications and 2 expert and video reviews to see how this product ranks in the CRM Software category and whether it is worth buying.

Constant Contact Lead Gen & CRM
7.8/10

Overall score

Score
7.8/ 10
✕
What it is
Our main score for this model, 1–10. It combines specs, expert reviews and best-of lists.
How we count it
Parts: Technical score 40%, Reviews score 30%, List score 30%
Marks: Each part gets a mark out of 10. For reviews, lists and owners, a typical model in this category gets about 8 and the best one gets 10.
No data yet: A part with no data shows "?". It counts as the mark of a weaker model in this category (4 in 5 models with data score higher). This way, models with reviews, lists and owners usually come out ahead.
Score distribution
â–¼
<55-66-77-88-99-10
â–² Better than 59% of models
Score components

40%

7.9

Technical score

30%

8.0

Reviews score

30%

?

List scoreNot enough data yet, so we use 7.5, the mark of a weaker model in this category

â–²Better than 59% of CRM software
7.9

Technical score

Technical score
7.9/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
â–¼
<55-66-77-88-99-10
â–² Better than 56% of models
Score components

25%

6.5

Product & Pricing

25%

7.8

Core CRM

20%

8.1

Sales & Automation

15%

9.3

Integrations & Access

15%

8.5

Security & Deployment

â–²Better than 56%
8.0

Reviews score

Reviews score
8.0/ 10
✕
What it is
Average grade from independent test sites, magazines and video reviewers, 1–10.
How we count it
Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
Share: Reviews count 30% of the overall score.
Score distribution
â–¼
<55-66-77-88-99-10
â–¼ Worse than 54% of models

80%

8.3

Average grade

20%

6.9

Popularity

Grades by review (2)
1 review + 1 video, average 8.9/10. We use 3 reviews; the 1 missing counts as the category's typical 8.1: (8.9 × 2 + 8.1 × 1) ÷ 3 = 8.6. Reviews count 30% of the overall score.
User ratings collected online are not part of this score.
â–¼Worse than 54%
?

List score

List score
7.5/ 10
✕
What it is
How often independent test sites, magazines and video reviewers put this model in their best-of lists for this category.
How we count it
Points: The model in the most lists of this category gets 10; the others get 8 to 10 in proportion. In no list yet: 7.5. Lists count 30% of the overall score.
Enough data: Every list counts, even a single one. With fewer than 5 best-of lists in the category, this part is left out.
Lists with this model (0)
Not in any best-of list yet, so this part counts as 7.5. Models in a list get 8 to 10.
Not in any best-of list yet
Pricing & Access
Best rankings
Available: ranking among products currently available (including other versions of this product).All: ranking among all products in the database.
Loading category ranking...

Technical Specifications of CRM platform Constant Contact Lead Gen & CRM

Technical score
Technical score
7.9/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
â–¼
<55-66-77-88-99-10
â–² Better than 56% of models
Score components:

25%

6.5

Product & Pricing

25%

7.8

Core CRM

20%

8.1

Sales & Automation

15%

9.3

Integrations & Access

15%

8.5

Security & Deployment

7.9
Reviews score
8.0
List score
?
Starting price
12 USD/user/mo
Market range: <0 USD/user/mo – >100 USD/user/mo
This CRM platform has a starting price of 12 USD/user/mo, which is lower than that of 95.2% of CRM platforms and equal to that of 0.9% of CRM platforms.
Billing period
Monthly, Annual
Free plan
no
This CRM platform does not offer a permanent free plan.
Free trial
yes
This CRM platform offers a time-limited free trial.
30 days.
Minimum seats
1 seat
Market range: <1 seat – >6 seats
This CRM platform has a minimum purchase requirement of 1 seat, which is lower than that of 1.9% of CRM platforms and equal to that of 98.1% of CRM platforms.
Show more
Account and company management
yes
This CRM platform supports account and company management. 0.2% of CRM platforms support account and company management.
Contact management
yes
This CRM platform supports contact management. 0% of CRM platforms support contact management.
Lead management
yes
This CRM platform supports lead management. 0.2% of CRM platforms support lead management.
Website lead capture forms and landing pages.
Deal and pipeline management
yes
This CRM platform supports deal and pipeline management. 0.2% of CRM platforms support deal and pipeline management.
Visual sales pipelines with customizable stages.
Custom fields
yes
This CRM platform supports custom fields. 0% of CRM platforms support custom fields.
Show more
AI assistant
yes
This CRM platform offers an AI assistant. 78.1% of CRM platforms offer this feature.
Constant Contact AI Content Generator drafts emails and social posts.
Workflow automation
yes
This CRM platform supports workflow automation. 0.5% of CRM platforms offer this feature.
Automated campaign triggers and workflow actions.
Lead scoring
yes
This CRM platform supports lead scoring. 80.4% of CRM platforms offer this feature.
Scoring leads based on email opens and clicks.
Email sync and tracking
yes
This CRM platform supports email sync and tracking. 0.5% of CRM platforms offer these features.
Sales forecasting
no
This CRM platform does not support sales forecasting. 15% of CRM platforms offer this feature.
Show more
Marketplace integrations
yes
This CRM platform offers marketplace integrations. 1.9% of CRM platforms offer marketplace integrations.
Integrations with Zapier, Shopify, WordPress, and WooCommerce.
API access
yes
This CRM platform offers API access. 0.2% of CRM platforms offer API access.
Webhooks
yes
This CRM platform supports webhooks. 1.4% of CRM platforms support webhooks.
Mobile apps
yes
This CRM platform offers mobile apps. 2.4% of CRM platforms offer mobile apps.
Constant Contact mobile app on iOS and Android.
Data import and export
yes
This CRM platform supports data import and export. 0% of CRM platforms support data import and export.
Show more
Single sign-on (SSO)
yes
This CRM platform supports single sign-on. 76.9% of CRM platforms support single sign-on.
Single sign-on supported for enterprise teams.
Security certifications
SOC 2, ISO 27001
Role-based permissions
yes
This CRM platform supports role-based permissions. 0.7% of CRM platforms support role-based permissions.
Role-based security groups and permissions.
Audit logs
yes
This CRM platform provides audit logs. 2.6% of CRM platforms provide audit logs.
Complete administrative audit trail of user activities.
Supported operating systems
Web, iOS, Android
Show more

Constant Contact Lead Gen & CRM vs the average CRM platform

246810TotalProduct & PricingCore CRMSales & AutomationIntegrations & AccessSecurity & Deployment
  • 27 USD/user/mo $/user/mo lower starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    Constant Contact Lead Gen & CRM
    the average CRM platform
    Constant Contact Lead Gen & CRM has a lower starting price than the average CRM platform (12 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    12 USD/user/mo vs 39 USD/user/mo
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
    Single sign-on supported for enterprise teams.
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    Constant Contact AI Content Generator drafts emails and social posts.
  • Supports omnichannel messaging
    This CRM platform supports omnichannel messaging, while the average CRM platform does not. 14.8% of CRM platforms support omnichannel messaging.
    Multi-channel messaging across email, SMS, and social media.
  • Supports lead scoring
    This CRM platform supports lead scoring, while the average CRM platform does not. 19.8% of CRM platforms offer this feature.
    Scoring leads based on email opens and clicks.
  • Supports sales sequences
    This CRM platform supports sales sequences, while the average CRM platform does not. 22.7% of CRM platforms offer this feature.
    Automated drip email follow-up sequences.
  • Supports marketing automation
    This CRM platform supports marketing automation, while the average CRM platform does not. 28.9% of CRM platforms support marketing automation.
    Industry-leading marketing automation and newsletter suite.
  • Higher mobile app rating category
    This CRM platform ranks higher than the average CRM platform for mobile app store rating (4.5–5 vs 4–4.4).
    4.5–5.0 vs 4.0–4.4
  • 1.4% better value for money
    Constant Contact Lead Gen & CRM offers better value for money than the average CRM platform (8.46 vs 8.3).
    8.46 vs 8.34
  • 1.3% higher review score
    Reviews score
    8.0/ 10
    ✕
    What it is
    Average grade from independent test sites, magazines and video reviewers, 1–10.
    How we count it
    Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
    Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
    Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
    Share: Reviews count 30% of the overall score.
    Score distribution
    â–¼
    <55-66-77-88-99-10
    â–¼ Worse than 54% of models

    80%

    8.3

    Average grade

    20%

    6.9

    Popularity

    Grades by review (2)
    1 review + 1 video, average 8.9/10. We use 3 reviews; the 1 missing counts as the category's typical 8.1: (8.9 × 2 + 8.1 × 1) ÷ 3 = 8.6. Reviews count 30% of the overall score.
    User ratings collected online are not part of this score.
    8.0 vs 7.9
  • 27 USD/user/mo $/user/mo lower starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    Constant Contact Lead Gen & CRM
    the average CRM platform
    Constant Contact Lead Gen & CRM has a lower starting price than the average CRM platform (12 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    12 USD/user/mo vs 39 USD/user/mo
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    Constant Contact AI Content Generator drafts emails and social posts.
  • Supports lead scoring
    This CRM platform supports lead scoring, while the average CRM platform does not. 19.8% of CRM platforms offer this feature.
    Scoring leads based on email opens and clicks.
  • Supports sales sequences
    This CRM platform supports sales sequences, while the average CRM platform does not. 22.7% of CRM platforms offer this feature.
    Automated drip email follow-up sequences.
  • Supports marketing automation
    This CRM platform supports marketing automation, while the average CRM platform does not. 28.9% of CRM platforms support marketing automation.
    Industry-leading marketing automation and newsletter suite.
  • Supports omnichannel messaging
    This CRM platform supports omnichannel messaging, while the average CRM platform does not. 14.8% of CRM platforms support omnichannel messaging.
    Multi-channel messaging across email, SMS, and social media.
  • Higher mobile app rating category
    This CRM platform ranks higher than the average CRM platform for mobile app store rating (4.5–5 vs 4–4.4).
    4.5–5.0 vs 4.0–4.4
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
    Single sign-on supported for enterprise teams.
  • Lower contact limit
    This CRM platform includes fewer contacts than the average CRM platform (500 contacts vs unlimited contacts).
    500 contacts vs unlimited contacts
  • No built-in quotes or invoicing
    This CRM platform does not include built-in quotes and invoicing, while the average CRM platform does. 91.9% of CRM platforms include built-in quotes and invoicing.
    Marketing CRM; does not include built-in quote builder.
  • Less included file storage
    This CRM platform includes less file storage than the average CRM platform (2 GB vs 10 GB).
    2 GB vs 10 GB
  • Lower contact limit
    This CRM platform includes fewer contacts than the average CRM platform (500 contacts vs unlimited contacts).
    500 contacts vs unlimited contacts
  • Less included file storage
    This CRM platform includes less file storage than the average CRM platform (2 GB vs 10 GB).
    2 GB vs 10 GB
  • No built-in quotes or invoicing
    This CRM platform does not include built-in quotes and invoicing, while the average CRM platform does. 91.9% of CRM platforms include built-in quotes and invoicing.
    Marketing CRM; does not include built-in quote builder.

Video reviews

Hands-on testing and real-world video evaluations

9.0
Chidinma Mafe
≈ estimated
02/10/2023
Short overview · features and claims, no hands-on use
Verdict
Constant Contact Lead Gen & CRM is mainly an email marketing tool, with easy-to-use design tools and good inbox deliverability.
Brand video

Expert reviews

In-depth analysis and verdict from leading tech publications

8.7
marketingtoolpro.com
✓ explicit
12/10/2025
Expert review · Marketing CRM
Verdict
Constant Contact Lead Gen & CRM suits agencies and B2B teams that want visitor tracking and automation in one tool, though its reporting interface looks dated.

Third-party reviews

What we like about Constant Contact Lead Gen & CRM

  • Intuitive visual deal pipelines with drag-and-drop opportunity tracking and customizable stage progression.
  • Built-in AI assistant for conversation summaries and draft creation, paired with multi-step workflow triggers.
  • Unified messaging inbox centralizing conversations across email, instant messaging, and social inquiry channels.
  • Extensive marketplace connectors complemented by full REST API endpoints and webhooks for software stack integration.
  • Enterprise identity security with SAML Single Sign-On and granular role-based permissions regulating workspace visibility.

What we don't like about Constant Contact Lead Gen & CRM

  • Absence of a permanent free plan, requiring an ongoing recurring subscription starting around $12/user/month.
  • Underlying data schema is confined to conventional contact and deal entities without support for custom relational objects.
  • Native telephony dialer and call recording are not built into the core interface, requiring third-party VoIP software.
  • Multi-tenant public cloud hosting only, without on-premise installation choices or dedicated European data residency.

Verdict

Built by Constant Contact, Constant Contact Lead Gen & CRM operates as a robust cloud sales CRM focused on accelerating pipeline velocity and unifying customer engagement across teams. The application delivers comprehensive contact management, interactive Kanban deal boards, and configurable custom objects to adapt to diverse selling cycles. Sales productivity is strengthened by two-way email integration, automated workflow rules, and centralized interaction logging alongside intelligent sales assistants. Mobile synchronization empowers remote representatives, while configurable reporting dashboards provide transparent revenue forecasting and pipeline visibility. However, operational considerations include the lack of a free tier, requiring a starting investment of $12 per user monthly, and tiered pricing that increases with feature expansion. It serves as a highly practical platform for commercial teams prioritizing deal accountability, process discipline, and actionable sales intelligence.

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