OVERALL
ALTERNATIVES
SPECS
VS AVERAGE
REVIEWS
Scored using CRM Software Methodology v3.0
CRM Software Methodology v3.0
Mathematical & Unbiased Scoring
Products in this category are scored under Frontum CRM Software Methodology v3.0: the technical score from the specifications is the base, and independent expert and video reviews (up to ±0.5 points), owner opinions (up to ±0.3) and best-of lists (up to +0.3) move it up or down.
Explore CRM Software Methodology v3.0

BoomTown review: 54 specs compared

Starting price:750 USD/user/moFree plan:noAI assistant:yesBuilt-in quotes and invoicing:noWorkflow automation:yes

BoomTown Review: Compare 54 technical specifications and 4 expert and video reviews to see how this product ranks in the CRM Software category and whether it is worth buying.

BoomTown
7.9/10

Overall score

Score
7.9/ 10
✕
What it is
Our main score for this model, 1–10. It combines specs, expert reviews and best-of lists.
How we count it
Parts: Technical score 40%, Reviews score 30%, List score 30%
Marks: Each part gets a mark out of 10. For reviews, lists and owners, a typical model in this category gets about 8 and the best one gets 10.
No data yet: A part with no data shows "?". It counts as the mark of a weaker model in this category (4 in 5 models with data score higher). This way, models with reviews, lists and owners usually come out ahead.
Score distribution
▼
<55-66-77-88-99-10
▲ Better than 64% of models
Score components

40%

8.1

Technical score

30%

8.0

Reviews score

30%

?

List scoreNot enough data yet, so we use 7.5, the mark of a weaker model in this category

▲Better than 64% of CRM software
8.1

Technical score

Technical score
8.1/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
▲ Better than 63% of models
Score components

25%

5.9

Product & Pricing

25%

8.7

Core CRM

20%

9.1

Sales & Automation

15%

9.3

Integrations & Access

15%

8.5

Security & Deployment

▲Better than 63%
8.0

Reviews score

Reviews score
8.0/ 10
✕
What it is
Average grade from independent test sites, magazines and video reviewers, 1–10.
How we count it
Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
Share: Reviews count 30% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
▼ Worse than 54% of models

80%

7.9

Average grade

20%

8.3

Popularity

Grades by review (4)
2 reviews + 2 videos, average 7.6/10. Reviews count 30% of the overall score.
User ratings collected online are not part of this score.
▼Worse than 54%
?

List score

List score
7.5/ 10
✕
What it is
How often independent test sites, magazines and video reviewers put this model in their best-of lists for this category.
How we count it
Points: The model in the most lists of this category gets 10; the others get 8 to 10 in proportion. In no list yet: 7.5. Lists count 30% of the overall score.
Enough data: Every list counts, even a single one. With fewer than 5 best-of lists in the category, this part is left out.
Lists with this model (0)
Not in any best-of list yet, so this part counts as 7.5. Models in a list get 8 to 10.
Not in any best-of list yet
Pricing & Access
Best rankings
Available: ranking among products currently available (including other versions of this product).All: ranking among all products in the database.

What reviewers say about BoomTown

Based on 2 · 3

It runs reliably for most, but reviewers dislike not fully owning their data and face a steep learning curve.
Praised
Criticised
Pick a topic to see who said what
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CRM Software product ranking

Ranked #87 of 242 products in CRM Software (Overall score)

Technical Specifications of CRM platform BoomTown

Technical score
Technical score
8.1/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
▼
<55-66-77-88-99-10
▲ Better than 63% of models
Score components:

25%

5.9

Product & Pricing

25%

8.7

Core CRM

20%

9.1

Sales & Automation

15%

9.3

Integrations & Access

15%

8.5

Security & Deployment

8.1
Reviews score
8.0
List score
?
Starting price
750 USD/user/mo
Market range: <0 USD/user/mo – >100 USD/user/mo
This CRM platform has a starting price of 750 USD/user/mo, which is higher than that of 99.5% of CRM platforms.
Billing period
Annual
Free plan
no
This CRM platform does not offer a permanent free plan.
Free trial
no
This CRM platform does not offer a time-limited free trial.
Guided demonstration and team onboarding; no self-service free trial.
Minimum seats
1 seat
Market range: <1 seat – >6 seats
This CRM platform has a minimum purchase requirement of 1 seat, which is lower than that of 1.9% of CRM platforms and equal to that of 98.1% of CRM platforms.
Show more
Account and company management
yes
This CRM platform supports account and company management. 0.2% of CRM platforms support account and company management.
Contact management
yes
This CRM platform supports contact management. 0% of CRM platforms support contact management.
Lead management
yes
This CRM platform supports lead management. 0.2% of CRM platforms support lead management.
Multi-channel lead generation and intake from PPC, social ads, and IDX site.
Deal and pipeline management
yes
This CRM platform supports deal and pipeline management. 0.2% of CRM platforms support deal and pipeline management.
Visual sales pipelines and transaction stage tracking.
Custom fields
yes
This CRM platform supports custom fields. 0% of CRM platforms support custom fields.
Show more
AI assistant
yes
This CRM platform offers an AI assistant. 78.1% of CRM platforms offer this feature.
Verse AI / concierge service qualifies leads automatically via 2-way SMS.
Workflow automation
yes
This CRM platform supports workflow automation. 0.5% of CRM platforms offer this feature.
Smart drip plans automate follow-up workflows based on prospect behavior.
Lead scoring
yes
This CRM platform supports lead scoring. 80.4% of CRM platforms offer this feature.
Predictive lead scoring algorithm identifies Best-Fit Leads ready to transact.
Email sync and tracking
yes
This CRM platform supports email sync and tracking. 0.5% of CRM platforms offer these features.
Sales forecasting
yes
This CRM platform supports sales forecasting. 85.2% of CRM platforms offer this feature.
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Marketplace integrations
yes
This CRM platform offers marketplace integrations. 1.9% of CRM platforms offer marketplace integrations.
BoomTown Marketplace with dozens of real estate integrations and Zapier.
API access
yes
This CRM platform offers API access. 0.2% of CRM platforms offer API access.
Webhooks
yes
This CRM platform supports webhooks. 1.4% of CRM platforms support webhooks.
Mobile apps
yes
This CRM platform offers mobile apps. 2.4% of CRM platforms offer mobile apps.
Native iOS and Android mobile apps (BoomTown NOW for agents).
Data import and export
yes
This CRM platform supports data import and export. 0% of CRM platforms support data import and export.
Show more
What reviewers say
Single sign-on (SSO)
yes
This CRM platform supports single sign-on. 76.9% of CRM platforms support single sign-on.
SAML 2 enterprise single sign-on supported.
Security certifications
SOC 2 Type II
Role-based permissions
yes
This CRM platform supports role-based permissions. 0.7% of CRM platforms support role-based permissions.
Role-based access levels for agents, team leaders, and brokers.
Audit logs
yes
This CRM platform provides audit logs. 2.6% of CRM platforms provide audit logs.
Comprehensive system activity log tracking lead assignments and updates.
Supported operating systems
Web, iOS, Android
Show more

BoomTown vs the average CRM platform

246810TotalProduct & PricingCore CRMSales & AutomationIntegrations & AccessSecurity & Deployment
  • More included file storage
    This CRM platform includes more file storage than the average CRM platform (unlimited GB vs 10 GB).
    unlimited GB vs 10 GB
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
    SAML 2 enterprise single sign-on supported.
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    Verse AI / concierge service qualifies leads automatically via 2-way SMS.
  • Supports sales forecasting
    This CRM platform supports sales forecasting, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
  • Supports omnichannel messaging
    This CRM platform supports omnichannel messaging, while the average CRM platform does not. 14.8% of CRM platforms support omnichannel messaging.
    Integrated two-way SMS, phone calling, and email communications.
  • Supports territory management
    This CRM platform supports territory management, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
    Lead distribution rules, round-robin, pond routing, and territory assignment.
  • Supports lead scoring
    This CRM platform supports lead scoring, while the average CRM platform does not. 19.8% of CRM platforms offer this feature.
    Predictive lead scoring algorithm identifies Best-Fit Leads ready to transact.
  • Supports sales sequences
    This CRM platform supports sales sequences, while the average CRM platform does not. 22.7% of CRM platforms offer this feature.
    Smart drip plans automate multi-channel email and SMS follow-up sequences.
  • 2.1% better value for money
    BoomTown offers better value for money than the average CRM platform (8.52 vs 8.3).
    8.52 vs 8.34
  • 1.3% higher review score
    Reviews score
    8.0/ 10
    ✕
    What it is
    Average grade from independent test sites, magazines and video reviewers, 1–10.
    How we count it
    Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
    Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
    Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
    Share: Reviews count 30% of the overall score.
    Score distribution
    ▼
    <55-66-77-88-99-10
    ▼ Worse than 54% of models

    80%

    7.9

    Average grade

    20%

    8.3

    Popularity

    Grades by review (4)
    2 reviews + 2 videos, average 7.6/10. Reviews count 30% of the overall score.
    User ratings collected online are not part of this score.
    8.0 vs 7.9
  • More included file storage
    This CRM platform includes more file storage than the average CRM platform (unlimited GB vs 10 GB).
    unlimited GB vs 10 GB
  • Supports territory management
    This CRM platform supports territory management, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
    Lead distribution rules, round-robin, pond routing, and territory assignment.
  • Offers real estate features or templates
    This CRM platform offers real estate features or templates, while the average CRM platform does not. 11.3% of CRM platforms offer this support.
    Premier real estate platform: custom IDX websites, predictive lead matching, MLS property search.
  • Offers a client portal
    This CRM platform offers a client portal, while the average CRM platform does not. 36.3% of CRM platforms offer this feature.
    Branded client property search website and consumer home search app.
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    Verse AI / concierge service qualifies leads automatically via 2-way SMS.
  • Supports sales forecasting
    This CRM platform supports sales forecasting, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
  • Supports lead scoring
    This CRM platform supports lead scoring, while the average CRM platform does not. 19.8% of CRM platforms offer this feature.
    Predictive lead scoring algorithm identifies Best-Fit Leads ready to transact.
  • Supports sales sequences
    This CRM platform supports sales sequences, while the average CRM platform does not. 22.7% of CRM platforms offer this feature.
    Smart drip plans automate multi-channel email and SMS follow-up sequences.
  • Supports marketing automation
    This CRM platform supports marketing automation, while the average CRM platform does not. 28.9% of CRM platforms support marketing automation.
    Automated PPC lead generation, Facebook ads management, and listing marketing.
  • Calling and dialler tools
    This CRM platform offers calling and dialler tools, while the average CRM platform does not. 31.1% of CRM platforms offer calling and dialler tools.
    BoomTown NOW app features integrated phone dialer, call recording, and texting.
  • Supports omnichannel messaging
    This CRM platform supports omnichannel messaging, while the average CRM platform does not. 14.8% of CRM platforms support omnichannel messaging.
    Integrated two-way SMS, phone calling, and email communications.
  • Higher mobile app rating category
    This CRM platform ranks higher than the average CRM platform for mobile app store rating (4.5–5 vs 4–4.4).
    4.5–5.0 vs 4.0–4.4
  • Supports single sign-on
    This CRM platform supports single sign-on, while the average CRM platform does not. 23.2% of CRM platforms support single sign-on.
    SAML 2 enterprise single sign-on supported.
  • 711 USD/user/mo $/user/mo higher starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    BoomTown
    the average CRM platform
    BoomTown has a higher starting price than the average CRM platform (750 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    750 USD/user/mo vs 39 USD/user/mo
  • No built-in quotes or invoicing
    This CRM platform does not include built-in quotes and invoicing, while the average CRM platform does. 91.9% of CRM platforms include built-in quotes and invoicing.
    Real estate transaction coordination; lacks native B2B quote/invoice generator.
  • No time-limited free trial
    This CRM platform does not offer a time-limited free trial, while the average CRM platform does.
    Guided demonstration and team onboarding; no self-service free trial.
  • 711 USD/user/mo $/user/mo higher starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    BoomTown
    the average CRM platform
    BoomTown has a higher starting price than the average CRM platform (750 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    750 USD/user/mo vs 39 USD/user/mo
  • No time-limited free trial
    This CRM platform does not offer a time-limited free trial, while the average CRM platform does.
    Guided demonstration and team onboarding; no self-service free trial.
  • No built-in quotes or invoicing
    This CRM platform does not include built-in quotes and invoicing, while the average CRM platform does. 91.9% of CRM platforms include built-in quotes and invoicing.
    Real estate transaction coordination; lacks native B2B quote/invoice generator.

Video reviews

Hands-on testing and real-world video evaluations

6.0
InboundREM
≈ estimated
05/07/2022
Deep-dive review · hands-on walkthrough and rating
Verdict
BoomTown suits teams with a tech-savvy lead, but it feels dated, costs more than newer tools and has better alternatives.
8.0
Mail Right
≈ estimated
28/05/2022
Podcast discussion · performance, data control and who it suits
Verdict
BoomTown is rock solid and does what it promises, though flaws such as data control remain; best for larger brokerages.
6.0
InboundREM
≈ estimated
28/08/2017
Long-form review · website SEO, pricing and company analysis
Verdict
BoomTown performs solidly, but investor funding raises buyout risk, so relying on it long term is unwise.
Brand video
Brand video
Brand video

Expert reviews

In-depth analysis and verdict from leading tech publications

8.0
techradar.com
✓ explicit
22/02/2023
Full test · Real estate lead generation
Verdict
BoomTown is a full real estate CRM whose lead generation and marketing tools suit large brokerages, though advanced features take time to learn.
8.2
inboundrem.com
✓ explicit
17/07/2025
In-depth review · Real estate CRM and leads
Verdict
BoomTown suits large brokerages running PPC lead funnels, but its Mojo CRM takes 10 to 20 hours to learn, and you don't own your website.

Third-party reviews

What customers like about BoomTown

  • Dedicated real estate modules with property inventory tracking, buyer-seller matching, and closing pipelines.
  • Built-in AI assistant for conversation summaries and draft creation, paired with multi-step workflow triggers.
  • Integrated calling dialer with one-click calling, automatic interaction logging, and voicemail drops.
  • Extensive marketplace connectors complemented by full REST API endpoints and webhooks for software stack integration.
  • Enterprise identity security with SAML Single Sign-On and granular role-based permissions regulating workspace visibility.

What customers don't like about BoomTown

  • Substantial initial commitment starting around $750/user/month, with advanced reporting reserved for top tiers.
  • Underlying data schema is confined to conventional contact and deal entities without support for custom relational objects.
  • Lacks integrated electronic document signing tools, requiring external third-party subscriptions for digital contract signatures.
  • Multi-tenant public cloud hosting only, without on-premise installation choices or dedicated European data residency.

Verdict

BoomTown is a specialized real estate CRM platform engineered by BoomTown to manage property transactions, client relationships, and agent pipelines. The system centralizes buyer and seller leads, property listing data, automated communication cadences, and transaction milestone tracking. Operational productivity is enhanced by automated SMS and email follow-up triggers, contact relationship histories and built-in calling tools alongside AI-assisted client engagement. Agents benefit from native mobile access for on-site property showings, integrated document handling, and performance tracking across local brokerages. However, drawbacks include the absence of a free plan, with starting subscriptions at $750 per user monthly, alongside premium add-ons for MLS data sync. It serves as an outstanding operational hub for real estate agents, brokerages, and property teams seeking dedicated transaction workflows and lead conversion.

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