OVERALL
ALTERNATIVES
SPECS
VS AVERAGE
REVIEWS
Scored using CRM Software Methodology v3.0
CRM Software Methodology v3.0
Mathematical & Unbiased Scoring
Products in this category are scored under Frontum CRM Software Methodology v3.0: the technical score from the specifications is the base, and independent expert and video reviews (up to ±0.5 points), owner opinions (up to ±0.3) and best-of lists (up to +0.3) move it up or down.
Explore CRM Software Methodology v3.0

Sierra Interactive review: 54 specs compared

Starting price:399 USD/user/moFree plan:noAI assistant:yesBuilt-in quotes and invoicing:noWorkflow automation:yes

Sierra Interactive Review: Compare 54 technical specifications and 5 expert and video reviews to see how this product ranks in the CRM Software category and whether it is worth buying.

Sierra Interactive
7.7/10

Overall score

Score
7.7/ 10
✕
What it is
Our main score for this model, 1–10. It combines specs, expert reviews and best-of lists.
How we count it
Parts: Technical score 40%, Reviews score 30%, List score 30%
Marks: Each part gets a mark out of 10. For reviews, lists and owners, a typical model in this category gets about 8 and the best one gets 10.
No data yet: A part with no data shows "?". It counts as the mark of a weaker model in this category (4 in 5 models with data score higher). This way, models with reviews, lists and owners usually come out ahead.
Score distribution
â–¼
<55-66-77-88-99-10
â–¼ Worse than 51% of models
Score components

40%

7.8

Technical score

30%

7.7

Reviews score

30%

?

List scoreNot enough data yet, so we use 7.5, the mark of a weaker model in this category

â–¼Worse than 51% of CRM software
7.8

Technical score

Technical score
7.8/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
â–¼
<55-66-77-88-99-10
â–² Better than 52% of models
Score components

25%

5.9

Product & Pricing

25%

8.7

Core CRM

20%

8.6

Sales & Automation

15%

9.3

Integrations & Access

15%

7.0

Security & Deployment

â–²Better than 52%
7.7

Reviews score

Reviews score
7.7/ 10
✕
What it is
Average grade from independent test sites, magazines and video reviewers, 1–10.
How we count it
Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
Share: Reviews count 30% of the overall score.
Score distribution
â–¼
<55-66-77-88-99-10
â–¼ Worse than 69% of models

80%

7.5

Average grade

20%

8.5

Popularity

Grades by review (5)
2 reviews + 3 videos, average 6.9/10. Reviews count 30% of the overall score.
User ratings collected online are not part of this score.
â–¼Worse than 69%
?

List score

List score
7.5/ 10
✕
What it is
How often independent test sites, magazines and video reviewers put this model in their best-of lists for this category.
How we count it
Points: The model in the most lists of this category gets 10; the others get 8 to 10 in proportion. In no list yet: 7.5. Lists count 30% of the overall score.
Enough data: Every list counts, even a single one. With fewer than 5 best-of lists in the category, this part is left out.
Lists with this model (0)
Not in any best-of list yet, so this part counts as 7.5. Models in a list get 8 to 10.
Not in any best-of list yet
Pricing & Access
Best rankings
Available: ranking among products currently available (including other versions of this product).All: ranking among all products in the database.

What reviewers say about Sierra Interactive

Based on 2 · 6

Reviewers praise the strong websites, SEO, lead generation and broad features, but dislike not truly owning their website.
Praised
Criticised
Pick a topic to see who said what
Loading category ranking...

Technical Specifications of CRM platform Sierra Interactive

Technical score
Technical score
7.8/ 10
✕
What it is
How good the specs are compared with the other models in this category, 1–10.
How we count it
Areas: We rate the specs in each area against the other models in this category.
Weighting: The areas that matter most to buyers count more. The shares are shown under Score components.
Share: The technical score is 40% of the overall score.
Score distribution
â–¼
<55-66-77-88-99-10
â–² Better than 52% of models
Score components:

25%

5.9

Product & Pricing

25%

8.7

Core CRM

20%

8.6

Sales & Automation

15%

9.3

Integrations & Access

15%

7.0

Security & Deployment

7.8
Reviews score
7.7
List score
?
Starting price
399 USD/user/mo
Market range: <0 USD/user/mo – >100 USD/user/mo
This CRM platform has a starting price of 399 USD/user/mo, which is higher than that of 98.6% of CRM platforms and equal to that of 0.2% of CRM platforms.
Billing period
Monthly, Annual
Free plan
no
This CRM platform does not offer a permanent free plan.
Free trial
no
This CRM platform does not offer a time-limited free trial.
Guided demonstration and onboarding; no self-service free trial.
Minimum seats
1 seat
Market range: <1 seat – >6 seats
This CRM platform has a minimum purchase requirement of 1 seat, which is lower than that of 1.9% of CRM platforms and equal to that of 98.1% of CRM platforms.
Show more
Account and company management
yes
This CRM platform supports account and company management. 0.2% of CRM platforms support account and company management.
Contact management
yes
This CRM platform supports contact management. 0% of CRM platforms support contact management.
Lead management
yes
This CRM platform supports lead management. 0.2% of CRM platforms support lead management.
High-performance IDX lead capture and multi-channel lead ingestion.
Deal and pipeline management
yes
This CRM platform supports deal and pipeline management. 0.2% of CRM platforms support deal and pipeline management.
Visual deal pipelines and transaction milestone management.
Custom fields
yes
This CRM platform supports custom fields. 0% of CRM platforms support custom fields.
Show more
AI assistant
yes
This CRM platform offers an AI assistant. 78.1% of CRM platforms offer this feature.
Sierra AI conversational messaging engages and qualifies inbound leads automatically.
Workflow automation
yes
This CRM platform supports workflow automation. 0.5% of CRM platforms offer this feature.
Action plans automate multi-step tasks, emails, and text messages.
Lead scoring
yes
This CRM platform supports lead scoring. 80.4% of CRM platforms offer this feature.
Dynamic lead scoring based on site activity and saved properties.
Email sync and tracking
yes
This CRM platform supports email sync and tracking. 0.5% of CRM platforms offer these features.
Sales forecasting
no
This CRM platform does not support sales forecasting. 15% of CRM platforms offer this feature.
Show more
Marketplace integrations
yes
This CRM platform offers marketplace integrations. 1.9% of CRM platforms offer marketplace integrations.
Sierra Marketplace with Zapier, MLS feeds, and real estate tools.
API access
yes
This CRM platform offers API access. 0.2% of CRM platforms offer API access.
Webhooks
yes
This CRM platform supports webhooks. 1.4% of CRM platforms support webhooks.
Mobile apps
yes
This CRM platform offers mobile apps. 2.4% of CRM platforms offer mobile apps.
Native iOS and Android mobile applications for agents.
Data import and export
yes
This CRM platform supports data import and export. 0% of CRM platforms support data import and export.
Show more
Single sign-on (SSO)
no
This CRM platform does not support single sign-on. 23.2% of CRM platforms support single sign-on.
Security certifications
SOC 2
Role-based permissions
yes
This CRM platform supports role-based permissions. 0.7% of CRM platforms support role-based permissions.
Role-based access levels for agents, team leaders, and brokers.
Audit logs
yes
This CRM platform provides audit logs. 2.6% of CRM platforms provide audit logs.
System activity log tracking lead assignments and updates.
Supported operating systems
Web, iOS, Android
Show more

Sierra Interactive vs the average CRM platform

246810TotalProduct & PricingCore CRMSales & AutomationIntegrations & AccessSecurity & Deployment
  • More included file storage
    This CRM platform includes more file storage than the average CRM platform (unlimited GB vs 10 GB).
    unlimited GB vs 10 GB
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    Sierra AI conversational messaging engages and qualifies inbound leads automatically.
  • Supports omnichannel messaging
    This CRM platform supports omnichannel messaging, while the average CRM platform does not. 14.8% of CRM platforms support omnichannel messaging.
    Integrated two-way SMS, phone calling, and email communications.
  • Supports territory management
    This CRM platform supports territory management, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
    Territory lead routing rules, round-robin, and price point assignment.
  • Supports lead scoring
    This CRM platform supports lead scoring, while the average CRM platform does not. 19.8% of CRM platforms offer this feature.
    Dynamic lead scoring based on site activity and saved properties.
  • Supports sales sequences
    This CRM platform supports sales sequences, while the average CRM platform does not. 22.7% of CRM platforms offer this feature.
    Automated action plans with multi-step email and SMS follow-up cadences.
  • Supports marketing automation
    This CRM platform supports marketing automation, while the average CRM platform does not. 28.9% of CRM platforms support marketing automation.
    Google Ads management, automated listing alerts, and market reports.
  • Calling and dialler tools
    This CRM platform offers calling and dialler tools, while the average CRM platform does not. 31.1% of CRM platforms offer calling and dialler tools.
    Integrated phone dialer, broadcast messaging, call recording, and 2-way SMS.
  • 0.4% better value for money
    Sierra Interactive offers better value for money than the average CRM platform (8.38 vs 8.3).
    8.38 vs 8.34
  • More included file storage
    This CRM platform includes more file storage than the average CRM platform (unlimited GB vs 10 GB).
    unlimited GB vs 10 GB
  • Supports territory management
    This CRM platform supports territory management, while the average CRM platform does not. 14.9% of CRM platforms offer this feature.
    Territory lead routing rules, round-robin, and price point assignment.
  • Offers real estate features or templates
    This CRM platform offers real estate features or templates, while the average CRM platform does not. 11.3% of CRM platforms offer this support.
    Dedicated real estate platform: ultra-fast IDX websites, MLS data integration, map search, listing alerts.
  • Offers a client portal
    This CRM platform offers a client portal, while the average CRM platform does not. 36.3% of CRM platforms offer this feature.
    Client property search portal and consumer mobile app with saved searches.
  • Offers an AI assistant
    This CRM platform offers an AI assistant, while the average CRM platform does not. 22% of CRM platforms offer this feature.
    Sierra AI conversational messaging engages and qualifies inbound leads automatically.
  • Supports lead scoring
    This CRM platform supports lead scoring, while the average CRM platform does not. 19.8% of CRM platforms offer this feature.
    Dynamic lead scoring based on site activity and saved properties.
  • Supports sales sequences
    This CRM platform supports sales sequences, while the average CRM platform does not. 22.7% of CRM platforms offer this feature.
    Automated action plans with multi-step email and SMS follow-up cadences.
  • Supports marketing automation
    This CRM platform supports marketing automation, while the average CRM platform does not. 28.9% of CRM platforms support marketing automation.
    Google Ads management, automated listing alerts, and market reports.
  • Calling and dialler tools
    This CRM platform offers calling and dialler tools, while the average CRM platform does not. 31.1% of CRM platforms offer calling and dialler tools.
    Integrated phone dialer, broadcast messaging, call recording, and 2-way SMS.
  • Supports omnichannel messaging
    This CRM platform supports omnichannel messaging, while the average CRM platform does not. 14.8% of CRM platforms support omnichannel messaging.
    Integrated two-way SMS, phone calling, and email communications.
  • Higher mobile app rating category
    This CRM platform ranks higher than the average CRM platform for mobile app store rating (4.5–5 vs 4–4.4).
    4.5–5.0 vs 4.0–4.4
  • 360 USD/user/mo $/user/mo higher starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    Sierra Interactive
    the average CRM platform
    Sierra Interactive has a higher starting price than the average CRM platform (399 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    399 USD/user/mo vs 39 USD/user/mo
  • No built-in quotes or invoicing
    This CRM platform does not include built-in quotes and invoicing, while the average CRM platform does. 91.9% of CRM platforms include built-in quotes and invoicing.
    Real estate transaction coordination; lacks native B2B quote/invoice generator.
  • No time-limited free trial
    This CRM platform does not offer a time-limited free trial, while the average CRM platform does.
    Guided demonstration and onboarding; no self-service free trial.
  • 2.5% lower review score
    Reviews score
    7.7/ 10
    ✕
    What it is
    Average grade from independent test sites, magazines and video reviewers, 1–10.
    How we count it
    Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
    Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
    Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
    Share: Reviews count 30% of the overall score.
    Score distribution
    â–¼
    <55-66-77-88-99-10
    â–¼ Worse than 69% of models

    80%

    7.5

    Average grade

    20%

    8.5

    Popularity

    Grades by review (5)
    2 reviews + 3 videos, average 6.9/10. Reviews count 30% of the overall score.
    User ratings collected online are not part of this score.
    7.7 vs 7.9
  • 2.5% lower review score
    Reviews score
    7.7/ 10
    ✕
    What it is
    Average grade from independent test sites, magazines and video reviewers, 1–10.
    How we count it
    Grades: Each review's own score is converted to 1–10; without one, we grade the review ourselves. Every review counts the same: written or video, short or full test.
    Score: The average grade is 80% of the review mark; the number of reviews is the other 20% (1 review = 5, the typical number in this category = 8, the most-reviewed model = 10).
    Enough data: With few reviews, the average grade is pulled toward the typical grade of this category. No reviews yet: 7.6 for now.
    Share: Reviews count 30% of the overall score.
    Score distribution
    â–¼
    <55-66-77-88-99-10
    â–¼ Worse than 69% of models

    80%

    7.5

    Average grade

    20%

    8.5

    Popularity

    Grades by review (5)
    2 reviews + 3 videos, average 6.9/10. Reviews count 30% of the overall score.
    User ratings collected online are not part of this score.
    7.7 vs 7.9
  • 360 USD/user/mo $/user/mo higher starting price
    User score
    7.0/ 10
    ✕
    What it is
    Average of independent expert reviews and videos, graded by us; missing reviews count as 7/10.
    When it matters
    When you want to know how independent test sites and video reviewers rate the product in real use.
    Score distribution
    ▼▼
    <55-66-77-88-99-10
    Sierra Interactive
    the average CRM platform
    Sierra Interactive has a higher starting price than the average CRM platform (399 USD/user/mo vs 39 USD/user/mo). The average starting price across CRM platforms is 39 USD/user/mo.
    399 USD/user/mo vs 39 USD/user/mo
  • No time-limited free trial
    This CRM platform does not offer a time-limited free trial, while the average CRM platform does.
    Guided demonstration and onboarding; no self-service free trial.
  • No built-in quotes or invoicing
    This CRM platform does not include built-in quotes and invoicing, while the average CRM platform does. 91.9% of CRM platforms include built-in quotes and invoicing.
    Real estate transaction coordination; lacks native B2B quote/invoice generator.

Video reviews

Hands-on testing and real-world video evaluations

5.0
InboundREM
≈ estimated
16/12/2025
Deep-dive review · platform changes after acquisition
Verdict
Sierra Interactive faces a weak outlook after the acquisition, with slow support and little expected development from its new owner.
4.0
InboundREM
≈ estimated
19/02/2025
Guest interview · client's view on ownership and CRM
Verdict
Sierra Interactive raises concerns over data ownership and declining performance, and WordPress is the preferred choice for real estate sites.
9.0
The Close
≈ estimated
15/03/2024
Walkthrough · features, website and pricing overview
Verdict
Sierra Interactive is not cheap, but it's a practical all-in-one tool that should pay for itself for working agents.
7.8
InboundREM
✓ explicit
11/05/2020
Hands-on review · full feature walkthrough with license access
Verdict
Sierra Interactive has a strong search website and fair value, though automated lead follow-up feels impersonal and costs rise with customization.
8.0
InboundREM
≈ estimated
28/08/2017
Online review · site, SEO and pricing check
Verdict
Sierra Interactive is a good mid-range IDX pick for agents who rely on paid traffic, but you never own the site or traffic.
6.0
Mail Right
≈ estimated
10/05/2023
Opinion overview · comparison with other CRMs
Verdict
Sierra Interactive is powerful but mainly worth it for large teams, while small teams may be better served elsewhere.
Brand video
Brand video
Brand video
Brand video

Expert reviews

In-depth analysis and verdict from leading tech publications

7.4
inboundrem.com
✓ explicit
10/06/2025
Feature review · Real estate website and CRM
Verdict
Sierra Interactive is a search-driven website and CRM that suits experienced agents chasing ROI, but you lease the site rather than own it.
7.0
themodernlisting.com
✓ explicit
Not Dated
Feature review · IDX website and CRM
Verdict
Sierra Interactive suits teams whose growth comes from organic search, since its website and CRM share one data model, but setup takes months to pay off.

Third-party reviews

What we like about Sierra Interactive

  • Dedicated real estate modules with property inventory tracking, buyer-seller matching, and closing pipelines.
  • Built-in AI assistant for conversation summaries and draft creation, paired with multi-step workflow triggers.
  • Integrated calling dialer with one-click calling, automatic interaction logging, and voicemail drops.
  • Extensive marketplace connectors complemented by full REST API endpoints and webhooks for software stack integration.
  • Native iOS and Android mobile applications granting commercial teams full pipeline access during on-the-road client meetings.

What we don't like about Sierra Interactive

  • Substantial initial commitment starting around $399/user/month, with advanced reporting reserved for top tiers.
  • Lacks native enterprise SAML Single Sign-On (SSO) in standard plans, complicating centralized corporate authentication.
  • Lacks integrated electronic document signing tools, requiring external third-party subscriptions for digital contract signatures.
  • Multi-tenant public cloud hosting only, without on-premise installation choices or dedicated European data residency.

Verdict

Sierra Interactive is a specialized real estate CRM platform engineered by Sierra Interactive to manage property transactions, client relationships, and agent pipelines. The system centralizes buyer and seller leads, property listing data, automated communication cadences, and transaction milestone tracking. Operational productivity is enhanced by automated SMS and email follow-up triggers, contact relationship histories and built-in calling tools alongside AI-assisted client engagement. Agents benefit from native mobile access for on-site property showings, integrated document handling, and performance tracking across local brokerages. However, drawbacks include the absence of a free plan, with starting subscriptions at $399 per user monthly, alongside premium add-ons for MLS data sync. It serves as an outstanding operational hub for real estate agents, brokerages, and property teams seeking dedicated transaction workflows and lead conversion.

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